Patricia Kothrade Email & Phone Number

Minneapolis, Minnesota, United States

Point of contact, strategist and specialist for digital marketing activities for specific B2B accounts. Helped my customers with their digital marketing activities, including (but not limited) SEO and website optimization, marketing automation/email marketing, and social media.Report in a monthly basis Google Analytics performance, recommendations and status of activities/hours. Grew accounts not only in performance but also increasing services some for more than 45%.

Minnesota, United States

Promoted within 12 months. Proactively improved processes of order management, documentation and coordination of parties involved (sales, operations team, production, warehouses and transportation/freight - land and ocean-).Provided bilingual customer service and successfully built stronger relationships.Training facilitator for a team of two. Proactively developed and documented processes and tools to complete their duties not only on time, but error-free. This helped decrease average claims about 90%.Acted as project manager of the operations team to deliver orders and documentation on time/budget.Coordinated marketing activities during 2019 for the International Team (Giveaways, holiday gifts, emailing campaigns, shows and events within the U.S and Latin America).

Greater Minneapolis-St. Paul Area

Mexico City Area, Mexico

Primary contact/project manager for B2B key accounts (Cisco, IBM, Kronos, SAP and Partners).Responsible for understanding customer needs, crafting, implementing, monitoring, and reporting the success of marketing programs that included (but not limited to): branding and content marketing, digital marketing (email marketing, website creation, SEO and SEM, social), demand generation, event planning and execution, webinars, lead generation, account based marketing, and channel marketing.Led lead generation strategies that became best practices for my customers and expanded to other regions due to great results.Planned and executed the first account based marketing (ABM) campaign for one of the most important customers of the agency and obtained over 20% sales qualified leads (SQLs) of the total number of accounts in tier 1 (top accounts).Set best practices in the agency for email marketing and webinars.

Mexico City Metropolitan Area

Coordinated and executed lead generation marketing campaigns that included:Telemarketing: Data base update, profiling, lead generation with BANT methodology.Email marketing, web creation (landing pages, microsites and websites).WebinarsEvents, road shows.

Insurgentes Sur 1235, Extremadura Insurgentes, Mexico City.

It was a temporary position, covering a maternity leave.• I successfully executed monthly marketing plan and report results to General Manager and Corporate Marketing team.

Patriotismo 635, Ciudad De Los Deportes, Mexico City.

• Provide administrative support for Mexican establishments accepting American Express cards.• Cross-sell or up-sell services.

Specialization Marketing Course

Bachelor'S Degree, Business Administration