Pascale Kremer Email & Phone Number

Belgium

TConcept Company is a Belgian start up offering a new tea experience thanks to a cutting-edge machine, a perfect taste and a sustainable commitment.* Managed the go to market of TeH (www.teh.eu), from the 3 years launch plan to its execution in terms of awareness, trial, purchase, loyalty and advocacy. * Development of all communications platforms: packaging, events, CRM, press and social media* Building of the E-commerce web platform

Vevey

• Revisit the Brand’s target, reason to believe, and develop a new communication campaign. Accelerate the launch of a new format pack on NESCAFÉ GOLD including OOH, TVC, Print, Digital, in stores communication.• Lead a task force including all functions and agencies to launch in 4 months’ time a new consumption solution and a CRM program for NESCAFÉ users, under a tailor made online platform.• Lead, and develop a team of 3 Brand Managers and build a strong collaboration mindset across cross-functional teams• Lead the INCAROM Brand Manager to ensure successful delivery of the project to totally revisit the brands’ target, reason to believe, big ideas, and campaign (incl. pack design, digital, event and OOH).

Vevey

• Develop a channel strategy for coffee through better understanding of shoppers and customers and translate it in a category management plan for 3 key channels. • Contribute to the growth of NESCAFÉ Dolce Gusto on the Swiss Market (+30% yearly growth) by working on the activation, the availability, visibility and accessibility of the brand in stores.• Implemented the yearly Integrated Commercial Planning for beverages.• Lead and develop 1 direct report (Category Development Analyst).

Specialist in Middle Management direct searchOutsourcing as project management

Key Account Manager for all trade channels Luxembourg as field team coachingKey Account Manager for Petrol Trade Channel BeneluxKey Account Manager for all Food Trade channel Belgium

Certified, Digital Marketing Professional, Certified 70%

Master'S Degree, Business Administration And Management, General, Graduated With Great Honours

Graduated, Sc. Economiques