Peter Krijnen

Peter Krijnen Email and Phone Number

Global Business Change Lead @ Unilever
Breda, NB, NL
Peter Krijnen's Location
Breda, North Brabant, Netherlands, Netherlands
Peter Krijnen's Contact Details

Peter Krijnen personal email

n/a
About Peter Krijnen

- Sales & Marketing Professional with a Strategic and Commercial mindset- Senior background in Consumer Marketing, Trade Marketing and Sales- Experience at leading international FMCG Companies and BrandsSpecialties: Strategic Thinking, Business Management, Sales & Marketing Strategy

Peter Krijnen's Current Company Details
Unilever

Unilever

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Global Business Change Lead
Breda, NB, NL
Website:
unilever.com
Employees:
124305
Peter Krijnen Work Experience Details
  • Unilever
    Global Business Change Lead
    Unilever
    Breda, Nb, Nl
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  • Unilever
    Head Of Field Sales Netherlands
    Unilever Jan 2024 - Present
    Rotterdam, South Holland, Netherlands
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  • Unilever
    Customer Development Strategy & Change Lead
    Unilever Jan 2023 - Jan 2024
    Rotterdam, South Holland, Netherlands
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  • Unilever
    Lead Digital Marketing & Commerce Refreshment
    Unilever Sep 2021 - Dec 2022
    Rotterdam, South Holland, Netherlands
    View
  • Unilever
    Head Of Digital Transformation Out-Of-Home
    Unilever Mar 2020 - Aug 2021
    Rotterdam, Zuid-Holland, Nederland
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  • Unilever
    Head Of Channel Marketing
    Unilever Mar 2018 - Feb 2020
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  • Unilever
    Channel Marketing Manager Ooh
    Unilever Jan 2016 - Feb 2018
    Rotterdam En Omgeving, Nederland
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  • Unilever
    Lead Key Account Manager Foods
    Unilever Jul 2013 - Jan 2016
    Rotterdam Area, Netherlands
    - Heading up the SU Savoury Team (8 direct reports KAM-AM-AAM)- Delivering a Strong Account Performance- Negotiating Trading Terms & Conditions- Building and Developing Strong and Stable Business Relationships- Securing Business targets- Building Talent and Skills in my Team- LeadKAM- Member of the Functional Resource CommitteeResponsible accounts:- Superunie (Overall Account Responsibility)- PLUS Retail- DetailResult Groep
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  • Unilever
    Key Account Manager Refreshment
    Unilever Mar 2012 - Jul 2013
    Rotterdam Area, Netherlands
    - Heading up the SU Refreshment Team- Delivering a strong Account Performance- Negotiating Trading Terms & Conditions- Building and Developing Strong and Stable Business Relationships- Securing Business targets Responsible accounts:- Superunie (Overall Account Responsibility)- PLUS Retail- DetailResult Groep- Sligro Food Group- Hoogvliet- Nettorama
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  • Lego
    Sbu Marketing Manager
    Lego Jan 2011 - Feb 2012
    Antwerp Area, Belgium
    - Responsible for development and execution of SBU Marketing Strategy and Marketing Plans- Identifying and driving Market Opportunities (Digital, Club, Partnerships, PR, Events, etc.) - Owner of SBU Marketing Budget (Consumer, Trade and In-store)- Exploring New Marketing Channels - ROI Analysis and Media Effectiveness- Responsible for SBU Theme Mix Forecasting- Building Core Insights (Consumer, Brand, Competition)- Signing off SBU Price Setting- Responsible for… Show more - Responsible for development and execution of SBU Marketing Strategy and Marketing Plans- Identifying and driving Market Opportunities (Digital, Club, Partnerships, PR, Events, etc.) - Owner of SBU Marketing Budget (Consumer, Trade and In-store)- Exploring New Marketing Channels - ROI Analysis and Media Effectiveness- Responsible for SBU Theme Mix Forecasting- Building Core Insights (Consumer, Brand, Competition)- Signing off SBU Price Setting- Responsible for cooperation and interaction with Media Agency- Giving input to the overall SBU Strategy and the SBU Business Plans - Strong sparring partner for Sales Organization Show less
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  • Lego
    Key Account Manager
    Lego Mar 2008 - Dec 2010
    Antwerp Area, Belgium
    - Delivering a strong account performance- Strategic Customer Business Planning- Securing a powerfull Execution of the Joint CBP's- Increase Active Share and Frequency- Negotiating Trading Terms & Conditions- Building and Developing Strong and Stable Business Relationships- Driver of 'New Business' StrategyResponsible accounts:- A.S. Watson Group (Kruidvat & Trekpleister)- Albert Heijn- Maxeda Group (V&D & de Bijenkorf)- Bol.com- Toys "Я" Us
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  • Ferrero
    Key Account Manager
    Ferrero Feb 2006 - Feb 2008
    Breda Area, Netherlands
    - Delivering a strong account performance- Securing Distribution levels and Share of Space- Building Seasonal Moments with Retail partners- Negotiating Trading Terms & Conditions- Building and Developing Strong & Stable Business RelationshipsResponsible accounts:- Superunie (PLUS, Jumbo, CoopCodis, DekaMarkt, Spar, Hoogvliet)- Schuitema (C1000)- Jamin Winkelbedrijven
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  • Ferrero
    Sales Development Manager
    Ferrero Apr 2004 - Feb 2006
    Hilversum Area, Netherlands
    - Reporting Market and Category Insights- Business Performance Tracking- Analyzing and Deep Diving Consumer Insights- Supporting Key Account Management on Building Annual Plans- Planning and Coordination of all Field Sales activities- Briefing own Field Sales team and external Merchandising teams- Coordination and Execution of all In-season Instore Activation
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Peter Krijnen Skills

Strategic Thinking Marketing Strategy Sales Management Business Planning Trade Marketing Shopper Marketing Consumer Insights Customer Insight Business Strategy Key Account Management Consumer Marketing Fmcg Business Relationship Management Change Management Leadership Negotiation Management Forecasting Retail Marketing Marketing Management Strategy Sales New Business Development Account Management

Peter Krijnen Education Details

Frequently Asked Questions about Peter Krijnen

What company does Peter Krijnen work for?

Peter Krijnen works for Unilever

What is Peter Krijnen's role at the current company?

Peter Krijnen's current role is Global Business Change Lead.

What is Peter Krijnen's email address?

Peter Krijnen's email address is pk****@****anet.nl

What schools did Peter Krijnen attend?

Peter Krijnen attended Radboud University, Nijmegen School Of Management, Avans Hogeschool Breda.

What are some of Peter Krijnen's interests?

Peter Krijnen has interest in Marketing Management, Economic Empowerment, Civil Rights And Social Action, Soccer, Education, Strategic Management, Cycling, Poverty Alleviation, Running, Business.

What skills is Peter Krijnen known for?

Peter Krijnen has skills like Strategic Thinking, Marketing Strategy, Sales Management, Business Planning, Trade Marketing, Shopper Marketing, Consumer Insights, Customer Insight, Business Strategy, Key Account Management, Consumer Marketing, Fmcg.

Who are Peter Krijnen's colleagues?

Peter Krijnen's colleagues are Diego Lucena, Irfan Ahemed, Sridharan Sakravarthy, Luiz Felipe Souza, Galihra Adi Pratama, Ana Silva, Andrea Torres Lobos.

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