Pieter Kruithof, Ms, Cspo, Cuxp Email & Phone Number

FluidMemory is an EdTech startup that streamlines research by using generative AI to automate tasks that are highly manual and of low value. This allows graduate students and professionals to concentrate on critical thinking, improving the quality of their findings.Our product is currently in beta and will be available in March 2022.

Palo Alto, Ca, Us

FluidMemory, along with two other innovative startups, proudly graduated from the first startup incubator cohort of the Founder Institute in the Raleigh/Durham area. The Founder Institute's pre-seed accelerator program allowed FluidMemory to develop our business with the support of a crucial network of local startup experts who share in our success. This structured and rigorous process not only challenged us but also played a significant role in our journey, contributing to the collective achievement of alumni who have raised over $1.75 billion.

Charlotte, North Carolina, Us

Truist Financial Corporation offers an array of financial services such as consumer and commercial banking, securities brokerage, asset management, mortgage, and insurance. Ranking as the 10th largest US bank by assets, Truist held a significant position with $509 billion in assets as of June 2021.In my role, I spearheaded key foundational projects such as Jobs to be Done (JTBD), Persona Frameworks, and Model Companies, with a focus on understanding how these tools can work together to drive the creation of groundbreaking financial products.Furthermore, I played an active role in specific projects, such as the development of a redesigned authenticated mobile and web dashboard tailored to personal, business, and wealth management needs.

Charlotte, North Carolina, Us

As the Principal User Researcher for the Business Banking Journey room, I developed a comprehensive research framework in line with the journey room process milestones. This framework encompassed both generative and evaluative research, employing a range of user research methodologies such as Jobs-to-be-Done, MaxDiff, and Concept sensing.I successfully persuaded management to engage a third-party consulting group to carry out Truist's inaugural JTBD project, serving as a proof of concept and demonstrating the value of this approach.Additionally, I have conducted extensive research into business banking, with a particular focus on addressing the unique digital banking needs of the Gen Z demographic.

San Francisco, California, Us

Ames, Iowa, Us

Workiva is a leading global software-as-a-service (SaaS) provider, offering a cloud-based platform that streamlines reporting and compliance processes across finance, accounting, risk, and compliance sectors by leveraging connected data and automation.In collaboration with both product and design teams, I contributed to the entire product development cycle, from generative research during product planning to evaluative research for validation. My involvement encompassed secondary research, concept testing, and customer interviews, ensuring a comprehensive approach to product development.

Armonk, New York, Ny, Us

IBM Automation provides a versatile platform that combines integrated software and services, enabling clients to initiate and scale appropriate automation projects swiftly in alignment with their digital transformation goals.In my dual role as both a participant and mentor, I collaborate with various stakeholders, such as engineering, offering management, and design teams, to comprehend their tactical and strategic research requirements. Subsequently, I execute the necessary research to address those needs effectively.

Armonk, New York, Ny, Us

IBM Cloud Pak System is an appliance-based, all-in-one solution that includes OpenShift and IBM Cloud Paks. It enables customers to deliver a private cloud solution capable of deploying and managing OpenShift, Kubernetes, and VMware workloads.My research efforts encompass product strategy and interface design, catering to the needs of various users such as administrators, Site Reliability Engineers (SREs), and architects.

Armonk, New York, Ny, Us

As the research lead for the IBM Hybrid Cloud Middleware team, I work with products such as WebSphere and Open Liberty application servers.My research scope covers product strategy and interface design, ensuring that we cater to the diverse needs of our user base, which includes administrators, architects, and developers.

Santa Clara, California, Us

The Senior UX Team Lead, Strategist and Researcher role with Intel was embedded within OpenStack to help improve customer experience associated with deploying and operating production clouds. • Elected as UX Team Lead for OpenStack's open-source, cloud-based infrastructure platform to facilitate alignment between users and developers • Collaborated with a remote team including stakeholders, engineers, and product managers• Conducted or led over fifteen generative and evaluative user studies on behalf of the OpenStack community• Led the development of cloud personas and user journeys with contributors from Intel, IBM, HPE, and Red Hat• Directed initiatives related to design and research to align with Intel's strategy and goals• Moderated design reviews in Invision with over 100 community members

Houston, Texas, Us

Promoted to Sr. UX Architect for the HP Helion Cloud business unit in 2013. Originally hired as the Sr. UX Designer for the HP CloudSystem.• Guided team development and implementation of infrastructure management tools utilizing OpenStack. • Engaged the OpenStack community, proposed new designs, and offered long-term strategies related to the development of global collaboration platforms.• Developed cloud management tools on top of OpenStack open source software.

Master Of Engineering - Meng, Human Factors Engineering

Bs, Industrial Design