Peter Krull, CSRIC, is a Partner and the Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company. He is also the 2024 Investment News ESG/Responsible Investing Advisor of the Year,1 and a well-known thought leader in the sustainable investment industry, advocating for fossil-fuel-free and sustainable, responsible, and impact (SRI) investing.Practicing sustainable investing for over 20 years, Peter believes in the power of positive, solutions-based investing. At Earth Equity, Peter focuses on creating and managing the firm’s SRI investment portfolios, educating investors and advisors alike on the dangers of greenwashing, and writing thought leadership pieces.In 2021, Peter won the ThinkAdvisor Luminaries Award for Thought Leadership and Education2 as well as the Sustainable Champion Award from the North Carolina Business Council in 2022.3 He was ranked in the AdvisorHub listing of fastest-growing advisors in America for 2022.4Peter is a contributor to Kiplinger and has been quoted in The New York Times, Barron’s, Bloomberg, Money Magazine, Investor’s Business Daily, MarketWatch, and many others. In addition, he has been regularly featured in numerous podcasts, magazines, and online articles. He hosts the video podcast, Dollars & Change: The Experts Guide to Sustainable and Responsible Investing and his book The Sustainable Investor: A Guide to Responsible Investing for Financial Advisors will be released by Wiley in 2025.A native of Western New York, Peter lives in Asheville, NC, with his wife, Dr. Melissa Booth, a scientist, science communicator, and novelist, and their very spoiled cat, Cleo. They drive electric vehicles and live in a solar and battery-powered house.Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Wealth Management ("PCWM") and Qualified Plan Advisors (“QPA”). ©2023 – Earth Equity Advisors, LLC – All Rights Reserved1Awarded June 2024 for the 2023-2024 year period by InvestmentNews. No compensation was provided.2Awarded November 2021 for the year 2021 by ThinkAdvisor. No compensation was provided.3Awarded January 2023 by the North Carolina Business Council for the year 2022. No compensation was provided.4Awarded November 2022 by AdvisorHub for the year 2022. No compensation was provided.