 Key assignments undertaken:A) Demand Generation:o Process ownership for Planning of DG initiative, Budgeting, MIS and Review of FO/Demonstrator productivity. o Managing Demand Generation Initiative for Half Country thru 130 Field officers & 16 ADMs.o Created SOP for ATL & BTL activities for Demand Generation.o Key coordinating member in developing software for effective planning and monitoring of Demand Generation initiative’s performance o Mapped the average and poor market with high potential and initiated Demand generation Activities. o Demand Generation holds 36% share in overall 25% growth of company’s business in F13. o Achieved FO Productivity of 7 tractors per month at an activity cost of Rupees 107 per tractor.B) Product Positioningo Developing product positioning Strategies for each state after thorough analysis of competition’s product and pricing. o Product promotion activities organised in focus segments.o New Product Launches and Focus Product Penetration Initiatives o Managing the usage of demo material and demo tractor fleet of 90 tractors. C) Dealer Development Department (from Jul 2010- Nov 2011)o Process owner for Dealer Development Department e.g. appointment, bifurcations, development, retention, termination, re-alignment of network & up gradation. Drafted SOP for dealer development department.o Business excellence systems for dealerships. Prepared Dealership operation manual on system & processes for successful operations of a dealership.o Played a key role in drafting network strategy e.g. Clusters, Sales Units and Route plan o Interview and selection of potential parties for dealerships and recommendations for final approval of Vice Chairman. o All India Network mapping and identification of development needs based on the opportunity.o Leading the LOA conversion process and New dealership installation.

Highlights: Spearheaded sales for MF & EICHER brand of tractors with the help of network of 65 dealers and a sales team of 42 professionals in Maharashtra.  Efficiently initiated localized strategies in line with company vision and values which could meet the objectives of targeted sales volumes for MF and EICHER brands. Created a highly engaged team by continuous motivation, training and empowerment. Projection of state industry and setting targets. Instrumental role in planning and implementations of actions on customer satisfaction index improvisation and dealer satisfaction index improvisation to ensure long term business for the organization Awards for network expansion by adding 29 dealers, synergy of TAFE & TMTL netwrok, champions in brand building, market share growth of 1.50%, champion in channel funding management and champions of new product sales in Maharashtra.

Sr. Manager – Projects – Chandigarh - April’05 to Sep’06 Efficiently handled the National Level Project on "Alternate Sales Channel". Accounted for Induction, Installation and training of 225 TTS network across the country Administered range of tasks as follows:o Expansion of Network with the help of all India Sales Team.o Arrangement of funding for TTS.o Finding alternate ways to expend reach. Initiated strategies to promote sales contribution through TTS. Attained a business contribution of 15% from TTS in just one and half year. Effectively appointed total 315 TTS in one and half years of span. Devised an award winning business model "Cluster Management" for micro level reach.

Territory Manager – Sales (Jaipur & Kota )-Rajasthan Apr’95 to Dec’99 Imparted sales training to dealer’s sales persons and the efforts were awarded. Initiated the process of a major initiative “Kissan Sabhas” and “Kissan Goshthi” Assisted dealers in closing difficult sales and getting retail finance budgets from Nabard and LDB. Significantly developed a market share of 15% in Hadoti Division of Rajasthan. Dealership appointment at Kota, Jahalraptan in Rajasthan.Assistant Parts & Service Executive (Jaipur) Jul’93 to Mar’95  Arranged service clinics. Awarded winning product feed back, parts business growth in the state.

Jr. Service Engineer with Swaraj Mazda Limited, Chandigarh Dec’89 to Jul’93 Supervised a network of 18 dealerships in UP Tarai and UP East. In the field of after sales service of LCV Swaraj Mazda, conducted team training, customer satisfaction survey, administered service policy and warranty processes.  Distinctly rewarded for successful delivery of 120 Swaraj Mazda LCV at COD Chheoki (Allahabad) Appreciation on Technical analysis by Delegates of Mazda Motor Corporation Japan.Service Engineer with Delhi Automobiles Limited, Chandigarh Jun’88 to Nov ’90 A franchise of Ashok Leyland, was a good platform for me to learn handling teams of technician, customer satisfaction, service administration and product failure analysis with report preparations.