Punit Kumar Email & Phone Number

Sydney, Australia

Sydney, Australia

As the owner of data and analytics, setup and lead both internal & external facing data and analytics division with the objective to monetize data led insights, products and services. Areas of responsibilities:- Data P&L.- Data and analytics consulting (acquisition, cross sell & retention of clients).- Property analytics (automated valuation models, prediction models, and statistics).- Digital analytics including customer behaviour based segmentation.- International, National and State level economic and property market analysis.- Owner of all internal data assets including data warehouse. - Identification and sourcing of new data.- Data product management.- Data product sales.- Call centre management.

Sydney, Australia

As the head marketing analytics in BT, lead a team of 10 to identify, test and industrialize revenue generating marketing opportunities and influence strategic direction.

Seen as trusted advisor by Deposits & Transactions stakeholders.As acting Executive Manager led a team of 8 analysts from Jan’11 to May’11 through a period of transition, driving a culture of high performance and service delivery through structural as well as motivational support, proven by high scores in stakeholder survey as well as people and culture survey.Drove embedding of new campaign management and reporting processes within the team leading to efficiency gains for the team as well as stakeholders.Represented the team at senior management level and analytics projects ensuring the team is well placed to add value, provide support and help drive key strategic objectives.Led the new marketing customer contact strategy and its successful implementation.

Sydney, Australia

Effectively managed a team of 8 analysts through a period of transition, driving a culture of high performance and service delivery through structural as well as motivational support, proven by high score in stakeholder survey as well as people and culture survey.Represent the team at senior management level and analytics projects ensuring the team is well placed to add value, provide support and help drive key strategic objectives.

Seen as trusted advisor by Financial Planning and Insurance stakeholders.Built a new Financial Planning and Insurance team while maintaining operational excellence and meeting financial targetsImplemented financial planning campaign tracking by identifying data gaps, developing business case for funding and leasing with multiple teams to acquire and maintain data feed.Streamlined and documented processes as well as developed BI reports building a solid foundation for the business to build upon, ensuring business is best placed to fully exploit test and learn principles and various customer targeting approaches.Introduced return on marketing investment framework and statistical rigor around campaign post implementation reviews and reporting.Developed reporting framework for all below the line campaign activities across all portfolios for senior management to facilitate operational transparency and development of strategies.

Developed and championed channel analytics capability bank wide, especially online channel.Developed and embedded channel preference segmentation bank wide.Proactively used segmentation and modeling techniques to identify insights and use them to drive strategic business objectives.Developed customer profiling framework enabling customer insights team to quickly analyse key customer metrics and respond to stakeholder needs.Identified opportunities using advance analytical skills to help stakeholders meet their key performance indicators and in doing so exceeded stakeholder’s expectations. Exceeded in managing multiple senior stakeholders, their expectations and deliverables within a fast paced business environment, in doing so developed strong stakeholder relationships.

Recognized for living NRMA values by being nominated for a true blue award within 4 months of joining NRMA.Liaised with different business units to identify campaign objectives and provided effective customer and data insights to improve campaign effectiveness.Developed end-to-end research and survey database and automated various reports to enable business to better understand and report on member experience and leverage that knowledge to effectively meet member needs.Cleaned and consolidated campaign, research and e-business member contact history and helped develop a business case to enhance existing contact strategy.Constantly seeked out better ways of analysing, integrating and communicating member insights to various business units and help identify commercial opportunities arising from themEngaged consultants to develop contribution and churn model, which would help business to identify various retention and growth opportunities.

Developed new reports that identified opportunities to improve business processesProvided solutions to identify and address various business concerns.Successfully developed algorithm and methodology to report on Dental Clinical Indicators, which is used by Dental Centre and submitted to the Australian Council of HealthCare Standards (ACHS)

Reduced time spent on monthly reporting by 70% by improving existing monthly reportsDeveloped an innovative data collection algorithm improving business operationsDeveloped and implemented two MS Access based database applications improving reporting capabilities on various business processes and data collection for future analysis

Developed vehicle automation and machine learning algorithms

Mba, Finance, Strategic Management

Bachelor Of Engineering, Mechatronics