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Experienced marketing leader with specific expertise in brand and content marketing, digital marketing strategy and execution, demand generation, community development/social media, and web strategy. Specialties: An uncommon combination of forward-thinking, digital marketing leadership and veteran journalism prowess. Detailed experience building and leading marketing teams, particularly for B2B SaaS, including full-funnel content strategy development, brand development, SEO, demand generation, copywriting, and sales enablement. Executive-level leadership experience at startup organizations, as well as mid-sized firms and large, global, public companies. Deep experience creating cross-organizational, collaborative marketing strategies, building buy-in, and delivering meaningful results.
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Head Of MarketingVenteurCalifornia, United States -
Content Marketing DirectorTipalti Mar 2024 - PresentFoster City, California, UsOversee all content strategy and development for content marketing, SEO, sales enablement, sales outreach, and exec comms. -
Vice President Of Content StrategyZengage Marketing Jan 2023 - PresentZengage works with B2B and healthcare clients to build content marketing strategies that drive every aspect of the brand marketing engine—from demand generation to communications to product marketing to web development and everything in between. We focus first on understanding every one of those disciplines, so we not only create the right content, but build long-term visions that knock down walls in the process. We're data-obsessed. We don't go on gut. We follow the clues your audience is giving us. Everything we create has a purpose and serves a larger mission to build lasting relationships with important audiences. We're gonna pause here 'cause that's a lotta words, and we're outta breath. The bottom line is that, if you need us to write fantastic blogs, we can absolutely do that. But what we really wanna do is build purposeful content to fuel a larger marketing vision. That's where we excel. And we're also pretty fun people to work with, if you ask us. -
Senior Director Of Content StrategyMaven Clinic Apr 2022 - Jan 2023New York, UsOversaw Maven's content marketing strategy, building thought-leadership assets (blogs, eBooks, reports, animated pages, etc.) to drive marketing campaigns and build qualified pipeline. -
Senior Director Of Content MarketingRingcentral Jun 2018 - Apr 2022Belmont, Ca, UsI help RingCentral build and scale its content strategy to drive lead generation and boost organic traffic. I'm responsible for helping create and implement a framework for planning, writing, editing, and producing exceptional short- and long-form content, including eBooks, blogs, webinars, white papers, videos, web pages, direct mail, and more. -
Senior Principal Product Marketing DirectorOracle Apr 2016 - Jun 2018Austin, Texas, UsFocus on cloud platform product marketing (PaaS and IaaS), with an emphasis on content marketing strategy and message development. I use detailed research to identify gaps and opportunities in Oracle Cloud Platform content. Working across the organization (product management, corporate marketing, DemandGen, field marketing, corporate communications), I develop content-driven integrated marketing plans that unite themes, and create balance and consistency across key audiences, buying stages, and content types. I direct resources in content development while also contributing myself. It's a new and unique role that aims to harness 'random acts of content' into focused, meaningful, effective, and revenue-driven message strategies. -
Content Marketing DirectorOracle May 2015 - Apr 2016Austin, Texas, UsI work across Oracle to help improve and align content marketing strategies that result in delivering more relevant and helpful content to key audiences, using a whole bunch of cool tools and channels to get it to them at moments when it can prove most helpful. -
Director Of Editorial ServicesTendo Communications Apr 2014 - May 2015San Francisco, California, UsDrive content marketing strategy and execution for key Tendo clients, including overseeing content development, design and demand-generation efforts. Responsible for developing, maintaining and building strong client relationships to ensure we're identifying critical client needs and delivering successful solutions. -
Vice-President, Marketing And Digital StrategyPutman Media Aug 2012 - Mar 2014Schaumburg, Il, UsOversee digital strategy across all brands, including digital product development and revenue generation, audience engagement, site design, digital content strategy, strategic partnerships and digital technologies. Oversee company-wide marketing initiatives at both the brand and corporate level. -
Driven Digital Media Leader And StrategistIndependent Media Consultant Sep 2011 - Jul 2012Strategic consulting with small-, mid- and large-size organizations looking to achieve sustainable results in digital publishing and development. This includes media organizations looking to build on existing work, as well as non-media organizations looking to build a strategy for growing customer bases via all kinds of digital media. Examples include organizations struggling to build and manage content for both sites and communities (both internal and external), organizations looking for direct connections with customers via virtual events, and customers looking to build stronger audience marketing strategies, among other things.
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Senior Director Of Business DevelopmentOn24 Nov 2009 - Feb 2011San Francisco, Ca, Uso Development of strategic partnershipso Development of a global provider networko Strategic international account managemento Product development, including audience marketing strategy -
Senior Vice-President, Media, TechinsightsUbm Tech Oct 2008 - Nov 2009London, England, GbOversee the transformation of market-leading media organization into a highly interactive, community-focused, multi-platform information distribution leader. Responsiblity for helping define new roles across the organization, integrate technology platforms, sharpen content development and management, build new strategic partnerships and develop focused new products. -
Digital Business Director, Cmp InformationUbm Tech Dec 2006 - Sep 2008London, England, GbResponsible for company-wide online strategy for UK-based international B2B publishing organization, with operations in 15 countries. -
General Manager, Streaming MediaUbm Tech Nov 2003 - Dec 2006London, England, GbDeveloped and oversaw streaming media strategies, including webinar business of more than 500 annually, development of streaming video strategies. -
Director Of Online Operations, Vertical Industry NetworkUbm Tech Jan 2002 - Dec 2004London, England, GbOversaw network of three financial technology web sites, including site redesign, new product development, sales management and content development. -
Editor-In-Chief, Vertical Industry Network OnlineUbm Tech Jan 2001 - Dec 2001London, England, GbOversaw online content development for network of three financial technology web sites. -
Editor-In-Chief, Insurance & TechnologyUbm Tech Jan 1998 - Dec 1999London, England, GbResponsible for all aspects of content and production for this monthly trade publication. -
Managing Editor, Insurance & TechnologyUbm Tech Jan 1996 - Dec 1997London, England, GbWriter/editor with responsibility for managing editorial staff and overseeing production of this monthly trade publication. -
Group EditorExecutive Media Corp. Jan 1991 - Dec 1995Oversaw all content development for three weekly newsletters for the retailing industry, including overseeing all editorial staff.
Paul Way Education Details
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Syracuse UniversityJournalism
Frequently Asked Questions about Paul Way
What company does Paul Way work for?
Paul Way works for Venteur
What is Paul Way's role at the current company?
Paul Way's current role is Head of Marketing.
What is Paul Way's email address?
Paul Way's email address is pa****@****ral.com
What is Paul Way's direct phone number?
Paul Way's direct phone number is +141569*****
What schools did Paul Way attend?
Paul Way attended Syracuse University.
Who are Paul Way's colleagues?
Paul Way's colleagues are Lad Brinkley.
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