Pavan Kumar Y. Email & Phone Number

Mumbai, Mh, In

Mumbai Metropolitan Region

• Brand thought leadership engagement across culture, product, and technology themes, crafting brand narratives and managing assets.• Industry expert in Go To Market Strategy to drive sustainable business growth and amplify market share for key clients.• Specialized in developing strategy for Business planning , digital innovation, and mainstream marketing across diverse sectors.

Thrissur, Kerala, India

I was accountable for extending extensive corporate communication support through both Offline and Online Media and built the Company/Senior Management Profile especially through ORM (Online Reputation Management). Organized AGM/ Investor Meets through internal and external teams. Accomplishments which I bagged across the tenure were:✔️Successfully positioned Manappuram brand as a prominent NBFC with a PAN India footprint of 3400 Branches & 9 Retail Businesses with a team of 16… Show more I was accountable for extending extensive corporate communication support through both Offline and Online Media and built the Company/Senior Management Profile especially through ORM (Online Reputation Management). Organized AGM/ Investor Meets through internal and external teams. Accomplishments which I bagged across the tenure were:✔️Successfully positioned Manappuram brand as a prominent NBFC with a PAN India footprint of 3400 Branches & 9 Retail Businesses with a team of 16 Managers. Marketed the CSR initiatives and strategically built the company PR profile ✔️Significantly contributed towards building the entire digital platform✔️Developed OGL platform and registered growth of 7% to 24%✔️Created and executed structured product campaigns utilizing effective marketing mediums including mainstream ATL and primarily Digital mediums specifically through SEO/SEM and Social Media Platforms✔️Maximized Manappuram Finance brand score, built/maintained the brand guidelines ✔️Monitored effective execution across all branches. Managed 8 brand ambassadors dur Show less

Mumbai Area, India

I deployed my Sharp business acumen in bringing about change in work practices and procedures, I was building entire digital platform which resulted in customer acquisition, engagement, customer remarketing, cross selling & Brand Management using social media and ORM. Strategized & built L&T Finance brand through effective and measurable branding / structured product campaigns utilizing effective marketing mediums Digital, social media, ATL & BTL to achieve defined business goals & support 750… Show more I deployed my Sharp business acumen in bringing about change in work practices and procedures, I was building entire digital platform which resulted in customer acquisition, engagement, customer remarketing, cross selling & Brand Management using social media and ORM. Strategized & built L&T Finance brand through effective and measurable branding / structured product campaigns utilizing effective marketing mediums Digital, social media, ATL & BTL to achieve defined business goals & support 750 branches with a team of 18 Managers. I have worked extensively on design, delivery & scaling up of communication interventions, campaigns and programs. Engaged with leadership, identifying opportunities for launches, corporate features & other PR activities that promote awareness about the L&T Finance Brand Products and its offerings. Highlights✔️Conceptualised, set-up and executed multi-product digital platform utilizing analytics and online data for customer acquisition, cross-sell and service primarily for Retail Finance Businesses and Mutual Funds✔️Innovatively created core brand propositions for businesses of Retail and Wholesale Lending, Mutual Fund and Wealth Management✔️Maximised L&T Finance brand score, built brand guidelines; monitored effective execution across 250 branches and social media ✔️Organised large events including participation through sponsorships, media events and business offsites in India and OverseasLed alternate income generation by cross-selling of Insurance Products to Retail Finance Customers and built a premium book of 200 Crs✔️Strategically initiated and developed multiple products/schemes to build a book-size of 7500 Crs through a footprint spanning 52 PAN India locations. ✔️Designed and executed targeted customer campaigns as per marketing calendar Show less

Mumbai Area, India & Hyderabad, India

Career Progression Zonal Head, South & West – (Sales, Marketing & Operations) Zonal Head – South (Sales, Marketing & Operations) National Head- Financial Services (Sales, Marketing & Operations)

Mumbai Area, India & Hyderabad, India

Career Progression Product Manager (Home Loans) – Cross Sell and Distribution Channels, Area Sales Manager ( Home Loans) – AP, Branch Sales Manager, Hyderabad Branch Sales Manager (Home Loans) – Branch Sales Manager, Hyderabad

Hyderabad Area, India

Bengaluru, Karnataka, India

Master Of Business Administration (Mba)

Leadership Program For Senior Executives, Strategy Management And Team Development

Activities and Societies: debates, case studies and reunderstanding business. strategy

Bcom (Hons), Marketing & Finance

Intermediate, Civics,Economics And Commerce

Ssc