Plaboni Sharif Email & Phone Number

• Designed a social networking mobile app to strengthen interpersonal relationships through enhanced communication.• Created a four-phase project proposal, research plan (goals, KPIs, questions, methodology, participants, script), note taking guidelines, interactive Figma prototype for user testing, and SUS survey.• Developed insights and iterated from moderated usability testing and survey responses, then created hi-fi design.

• Designed mobile and web applications for clients using Figma, specializing in WCAG compliance and cognitive load.• Identified and interviewed two key user groups, developed personas and feature prioritization matrix for Foster Arizona redesign. Wireframed 5 new features such as activity widget and resource claim form within 3 week constraint. Engagement increased by 200% to 25 active groups (i.e. dads and LGBTQ+ parents), and 15 new users/month.• Conducted and analyzed user research for Magnolia’s site redesign to identify business and tech-savvy stakeholder types. Create personas, journey maps, metrics, lo-fi prototype, and hi-fi design. Redesign attracted multiple new clients.• Established company UX research procedures to ensure design quality and stakeholder/engineer inclusion. Documented guidelines for moderated interviews and surveys, how to clarify requirements with stakeholders, lo-fi to hi-fi process, etc.• Communicated with developers to ensure technically feasible designs, leveraging prior engineering experience.• Created design systems for multiple companies including interactive components (buttons, accordions), accessible color schemes, typography, and iconography. Hand off upon completion of current project to expedite future designers.

Dallas, Tx, Us

• Led UXR for unifying legacy tooling systems into one web/mobile app for 40,000 technicians, leading to 30% reduction in fieldwork time and 25% increase in user satisfaction.• Conducted qualitative and qualitative analysis on data gathered from focus groups, 55 one-on-one interviews in Microsoft Teams, heuristic evaluations, surveys, and user testing. Outlined core job flow, motivations, and pain points.• Wrote research plan (KPIs, methodologies) and presented Figma prototypes to users in moderated usability and A/B testing. Provided actionable insights in Figma to stakeholders and designers for easy research access while designing.• Scoped research in 2-week sprints on Agile team, designing iterative milestones friendly to technical constraints.• Mentored 3 junior researchers through design thinking workshops, research reviews, and documenting best practices.• Led DE&I initiatives such as organizing panels, presentations, and community initiatives for 65 employees.

Dallas, Tx, Us

• Increased data accessibility by visually rendering network data cache, contributing to $4 billion in company revenue.• Prototyped in Miro and implemented a social media web app to boost remote employee engagement during COVID-19.

Atlanta, Georgia, Us

• Maintained interdepartmental and customer-facing user interfaces to support brand awareness for 3,000 employees.• Collaborated with a multidisciplinary team of 35 to manage and attain product vision, leading to 15% productivity increase.

Suwanee, Ga, Us