Plaboni Sharif Email & Phone Number

• Designed a social networking mobile app to strengthen interpersonal relationships through enhanced communication.
• Created a four-phase project proposal, research plan (goals, KPIs, questions, methodology, participants, script), note taking guidelines, interactive Figma prototype for user testing, and SUS survey.
• Developed insights and iterated from moderated usability testing and survey responses, then created hi-fi design.

• Designed mobile and web applications for clients using Figma, specializing in WCAG compliance and cognitive load.
• Identified and interviewed two key user groups, developed personas and feature prioritization matrix for Foster Arizona redesign. Wireframed 5 new features such as activity widget and resource claim form within 3 week.
• Conducted and analyzed user research for Magnolia’s site redesign to identify business and tech-savvy stakeholder types. Create personas, journey maps, metrics, lo-fi prototype, and hi-fi design. Redesign attracted.
• Established company UX research procedures to ensure design quality and stakeholder/engineer inclusion. Documented guidelines for moderated interviews and surveys, how to clarify requirements with stakeholders, lo-fi.
• Communicated with developers to ensure technically feasible designs, leveraging prior engineering experience.
• Created design systems for multiple companies including interactive components (buttons, accordions), accessible color schemes, typography, and iconography. Hand off upon completion of current project to expedite.

Dallas, TX, US

• Led UXR for unifying legacy tooling systems into one web/mobile app for 40,000 technicians, leading to 30% reduction in fieldwork time and 25% increase in user satisfaction.
• Conducted qualitative and qualitative analysis on data gathered from focus groups, 55 one-on-one interviews in Microsoft Teams, heuristic evaluations, surveys, and user testing. Outlined core job flow, motivations, and.
• Wrote research plan (KPIs, methodologies) and presented Figma prototypes to users in moderated usability and A/B testing. Provided actionable insights in Figma to stakeholders and designers for easy research access.
• Scoped research in 2-week sprints on Agile team, designing iterative milestones friendly to technical constraints.
• Mentored 3 junior researchers through design thinking workshops, research reviews, and documenting best practices.
• Led DE&I initiatives such as organizing panels, presentations, and community initiatives for 65 employees.

Dallas, TX, US

• Increased data accessibility by visually rendering network data cache, contributing to $4 billion in company revenue.
• Prototyped in Miro and implemented a social media web app to boost remote employee engagement during COVID-19.

Atlanta, Georgia, US

• Maintained interdepartmental and customer-facing user interfaces to support brand awareness for 3,000 employees.
• Collaborated with a multidisciplinary team of 35 to manage and attain product vision, leading to 15% productivity increase.

Suwanee, GA, US