"Ideas won't keep; something must be done about them." – Alfred North WhiteheadVersatile and resilient strategy director, brand builder, team leader and idea machine who will apply resourcefulness, collaboration, deep experience, drive and creativity to help brands achieve their goals for growth. Highly adept at quickly synthesizing complex data and ambiguities into driving insights, compelling analyses, strategies, annual plans, comp-sales calendars, messaging, personas, website redesign, trade shows, public relations and other initiatives. Skilled at branding, full-funnel GTM strategy and execution, copywriting, digital lead generation campaigns, social media, sales literature and video content that align with consumer, category, product and technology trends and best practices. Category experience: big box retail, CPG, B2B, health care providers, health insurance, financial services, fast food, family dining, public utilities, automotive aftermarket, SaaS, petroleum, specialty retail, higher education, DIY, technology, sustainability and eCommerce. Trained in account planning and creative brief development at Y&R and JWT. HubSpot/Salesforce proficient.