Paul Latham Email and Phone Number
Paul Latham work email
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Paul Latham personal email
As an accomplished marketing professional with extensive experience in sports marketing, I am dedicated to driving audience growth and engagement through innovative strategies and data-driven insights. My expertise lies in developing and implementing comprehensive marketing strategies, managing high-performing teams, and collaborating with stakeholders to maximize exposure and value for sponsors and partners. With a strong background in fan experience programs, digital communication strategies, and ticket sales, I have a proven track record of achieving significant growth in fanbase, and revenue metrics. My work includes leading transformative ticketing projects across multiple sports, resulting in substantial revenue growth and enhanced fan experiences.
Aston Martin F1 Team
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Head Of Audience DevelopmentAston Martin F1 Team Jan 2021 - PresentSilverstone, Northamptonshire, GbWorking for one of the world's most premium sports brands, I lead the Audience Development team to demonstrate the growth, engagement and monetisation of our audiences. In this role, I am responsible for:* Developing and implementing comprehensive marketing strategies to enhance audience growth and engagement.* Analysing data and metrics to continuously refine marketing strategies and improve campaign effectiveness.* Managing the "I / AM" fan experience program.* Supporting new business teams to increase the number and value of team partners.* Collaborating with commercial and media teams to maximize exposure and value for sponsors and partners.* Managing a team of marketing professionals, fostering a collaborative environment to drive innovative solutions and achieve marketing goals.
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Lead ConsultantTwo Circles Jun 2017 - Dec 2020London, GbTwo Circles is an award-winning data-led Sports Marketing agency that works with sports rights holders to unlock the value of customer and commercial data. As a Lead Consultant, I am accountable for the strategic direction and execution of multiple client projects covering; Sponsorship, Media, Retail, Event Day and ParticipationI am very proud to have worked for sports rights holders across the UK, EMEA and APAC, including in Football, Rugby, Formula 1, Horseracing, Cricket, Tennis, and many others.In this role I was responsible for * Directing multiple client projects covering sponsorship, media, retail, event day, and participation.* Demonstrating skills in commercial strategy, loyalty programs, customer engagement, stakeholder management, and data-driven storytelling.* Leading marketing campaigns for major sporting events* Supported stadium moves for AFC Bournemouth and Brentford FC, including sales and marketing strategies. -
ConsultantTwo Circles Aug 2014 - May 2017London, GbI helped Sports Rights holders to use data and insight to build better relationships with their customers.In this role I was responsible for* Mentoring and developing team members.* Project management.* Managing omni-channel marketing projects.* Worked on significant projects including market segmentation for Southampton FC and CRM support for Red Bull Racing.
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Business Insight ManagerThe Amateur Swimming Association Sep 2012 - Aug 2014Loughborough, Leicestershire, GbIn this role I was responsible for * Growth of swimming participation and sales of the Kellogg’s ASA Award Scheme.* Development of strategic recommendations for business-to-business commercial relationships with leisure operators.* Leading a data infrastructure project to compile and analyze data, enhancing strategic growth and business efficiency. -
Talent Programme Business ManagerThe Amateur Swimming Association Apr 2010 - Sep 2012Loughborough, Leicestershire, GbIn this role I was responsible for *Development of effective business structures for English aquatic programs and monitored elite athlete performance.* Managed a significant budget and established robust business plans for talent development investment venues.
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Responsible ManagerDavid Lloyd Leisure Oct 2008 - Mar 2010Hatfield, Hertfordshire, GbSwim Coaching, Line management, Training needs analysis, Budget Holder -
Sales Performance ManagerBank Of America Jul 2007 - Sep 2008Charlotte, Nc, UsIn this role I was responsible for* Managing the performance of Insurance products within the Credit department. * Coaching and mentoring to improve sales performance
Paul Latham Skills
Paul Latham Education Details
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The University Of WolverhamptonBusiness And Economics
Frequently Asked Questions about Paul Latham
What company does Paul Latham work for?
Paul Latham works for Aston Martin F1 Team
What is Paul Latham's role at the current company?
Paul Latham's current role is Sports Marketing and Audience Engagement Expert | Proven Leader in Fan Growth and Commercial Strategy.
What is Paul Latham's email address?
Paul Latham's email address is pa****@****les.com
What schools did Paul Latham attend?
Paul Latham attended The University Of Wolverhampton.
What are some of Paul Latham's interests?
Paul Latham has interest in Football, Economic Empowerment, Politics, Business Psychology, Big Data, Mandarin, Science And Technology, Swim Coaching, Swimming, Inforgraphics.
What skills is Paul Latham known for?
Paul Latham has skills like Coaching, Strategy, Team Leadership, Project Management, Sports Marketing, Stakeholder Management, Sports, Event Management, Time Management, Finance, Sponsorship, Data Management.
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