Paul Latham Email & Phone Number

Silverstone, Northamptonshire, Gb

Working for one of the world's most premium sports brands, I lead the Audience Development team to demonstrate the growth, engagement and monetisation of our audiences. In this role, I am responsible for:* Developing and implementing comprehensive marketing strategies to enhance audience growth and engagement.* Analysing data and metrics to continuously refine marketing strategies and improve campaign effectiveness.* Managing the "I / AM" fan experience program.* Supporting new business teams to increase the number and value of team partners.* Collaborating with commercial and media teams to maximize exposure and value for sponsors and partners.* Managing a team of marketing professionals, fostering a collaborative environment to drive innovative solutions and achieve marketing goals.

London, Gb

Two Circles is an award-winning data-led Sports Marketing agency that works with sports rights holders to unlock the value of customer and commercial data. As a Lead Consultant, I am accountable for the strategic direction and execution of multiple client projects covering; Sponsorship, Media, Retail, Event Day and ParticipationI am very proud to have worked for sports rights holders across the UK, EMEA and APAC, including in Football, Rugby, Formula 1, Horseracing, Cricket, Tennis, and many others.In this role I was responsible for * Directing multiple client projects covering sponsorship, media, retail, event day, and participation.* Demonstrating skills in commercial strategy, loyalty programs, customer engagement, stakeholder management, and data-driven storytelling.* Leading marketing campaigns for major sporting events* Supported stadium moves for AFC Bournemouth and Brentford FC, including sales and marketing strategies.

London, Gb

I helped Sports Rights holders to use data and insight to build better relationships with their customers.In this role I was responsible for* Mentoring and developing team members.* Project management.* Managing omni-channel marketing projects.* Worked on significant projects including market segmentation for Southampton FC and CRM support for Red Bull Racing.

Loughborough, Leicestershire, Gb

In this role I was responsible for * Growth of swimming participation and sales of the Kellogg’s ASA Award Scheme.* Development of strategic recommendations for business-to-business commercial relationships with leisure operators.* Leading a data infrastructure project to compile and analyze data, enhancing strategic growth and business efficiency.

Loughborough, Leicestershire, Gb

In this role I was responsible for *Development of effective business structures for English aquatic programs and monitored elite athlete performance.* Managed a significant budget and established robust business plans for talent development investment venues.

Hatfield, Hertfordshire, Gb

Swim Coaching, Line management, Training needs analysis, Budget Holder

Charlotte, Nc, Us

In this role I was responsible for* Managing the performance of Insurance products within the Credit department. * Coaching and mentoring to improve sales performance