Data Scientist | Data Analyst
Current- Collaborated with game designers and product managers to define and track key performance indicators (KPIs) for various in-game features and assessed the necessity of the implementation of some features- Conducted the analysis of player behavior data to identify gameplay patterns and user preferences, leading to game design decisions that increased overall player retention by 2.5%- Designed and executed A/B tests to evaluate the impact of ad placements and formats, gameplay innovations, new level sequences, different number of boosters per level, leading to an 8% ARPU growth by 14th day.- Developed a player segmentation model based on behavioral analysis, that predicted the segment and adjusted the user experience accordingly