Launching BoobProtect apparel (breast protection for female athletes) in the US - Business model development, defining full Go To Market: brand positioning, messaging, owned platforms, DTC and Amazon strategy and operations.

Creative strategist and brand marketer working with global B2C & B2B brands - customer and market definition, CX - digital and omni channel strategies, messaging & creative strategy, social platforms, concepting, copywritingAgency and team(s) structure - org, optimization, talent evaluation

LocoJo is a coffee shop in Fairfield County, CT

MRM VP, Director Strategy Portfolio Lead; Honeywell (B2B), New York Lottery (B2C), Lenovo (B2B2C)Go-to-market planning, creative, comms and content strategy, research, loyalty program designAccomplishmentsHoneywell: Define brand, creative and marketing strategies across the brand and the 5 strategic business groups: NA, EMEA, CHINAConsumer research, positioning and creative strategy for global brand sustainability campaignDeveloped creative and comms strategies for Honeywell Forge brand relaunchDeveloped brand positioning and comms strategy for Honeywell Life SciencesCreated social and content strategy framework for employee-led brand campaign (#FutureShapers)Consumer research and positioning for Honeywell Building Technologies Creative and comms strategies for Honeywell Energy (LNG portfolio) New York Lottery: Digital transformation lead across integrated McCann World Group teams.Defined brand digital mission & vision and multi-year road mapEvolved CRM; developed content strategy and comms frameworkDefined loyalty program strategy, loyalty earn/burn framework and value-add player experience features Collaborate with Tech, Product, UX, Design to shape the digital ecosystemLenovo: Lead campaign strategy for global ThinkPad and ThinkStation launches.Creative strategy & social comms strategy for Thinkpad x13s launchCigna: Creative strategy for B2B (enterprise) + B2C (Medicare) businesses.J&J: Global CX strategy for J&J surgical vision.

Lead promotions and loyalty strategies + client relationships across the CPG portfolio. Defining creative strategies, data and identity-driven marketing solutions for fortune 500 brands.

VP / Member of NorthPoint Digital team acquired by EY Advisory. Customer experience, omni-channel communications, UX and content strategy

Digital practice lead for agency roster clients including CPG Church & Dwight (Arm & Hammer brands, Trojan, First Response, Oxi-Clean), Diageo, Perkin Elmer

Digital practice lead at the Concept Farm. Providing connection strategies and executional oversight to the roster of agency clients. Client lead for J&J business.

Led relationship and Digital Strategy for Church and Dwight brands; Trojan Condoms, First Response and Nair. Responsible for developing, implementing and measuring all digital programs. Analytics team lead.

Group Director with 10+ total brands; Coty Fragrances, Playtex Brands, A&E (Sopranos) - RCI Travel, P&L responsibilities with +4MM total revenue. Effie finalist for Vera Wang Princess.

Owned program management for Modem:Digitas Southeast, led multi-office teams and P&L responsibilities. Total revenue $18MM across 6 accounts including Delta, Interval (trav-el/timeshare), 
SCANA, Humana, and Bellsouth.