Anthony Lai Email & Phone Number

San Jose, California, United States

Founding team member of JetStream Software that provides cloud-based enterprise disaster recovery software delivered as SaaS (software as a service).Director of Marketing• Manages and contributes to all marketing programs of the company.• Produces all published product collateral including technical documentation, data sheets, white papers, solution briefs, sales aids (battle cards, win wires, etc.), product demonstration and training videos.• Planned, implemented, and manages company websites (home site, support portal, private customer portals).• Plans, manages, and staffs trade shows and events for the company including VMworld, Cloud Field Day, Microsoft Ignite.Director of Operations• Identified, negotiated, and leased office space for the USA office with 30 employees. Performed this task multiple times for three subsequent office space upgrades without impacting daily business operations.• Plans and manages the setup, installation, and operation of multiple IT colocation facilities to support IT operations of USA and India offices.• Acquires, implements, and manages IT services for the company including Azure, Exchange, Office 365, WordPress, Jira, Confluence, Jira Service Management, Salesforce, Zendesk, Slack, and others.• Managed all day-to-day operations of the USA office for 30 on-site employees.

Milpitas, Ca

Data Center Solutions division of SanDisk with mission to deliver cost-effective enterprise storage through SSD-based caching software and hardware solutions.Technical Product Marketing Manager• Produced and managed marketing materials including data sheets, presentations, demonstrations, videos, and educational tools to enhance effectiveness of sales team and shorten length of sales cycle.• Planned, handled logistics, and staffed over 20 domestic and international industry trade shows.• Engaged bloggers and industry analysts to guide product evaluations to validate and promote product.Performance Product Manager• Worked closely with partners and customers to specify, test, and evaluate product performance.• Organized, launched, and directed local and offshore product performance testing teams (Pune, India; Hangzhou, China).

Sunnyvale, Ca

A social learning website incubated by SK Telecom Americas.• Collaborated with partners, customers and end users to support and evangelize the product.• Leader of Professional Services and Customer Support teams.• Worked closely with instructors to create seed content for the system. Activities included script writing, video recording and editing.• Worked directly with high value clients to perform training, troubleshooting and custom work.

Sunnyvale, Ca

Branch of SK Telecom with mission to innovate and globalize through development of new growth businesses.• Champion and owner of the product. Brought concept into organization as an incubation project and played a central role in the creation and launch of a new spin-off company.• Organized and managed 20 member offshore development team to design and deliver a web-based social learning application.• Collaborated with partners, customers and end users to support and evangelize the product.• Cold-called prospective instructors to establish partnerships for content creation.• Conducted mass email campaigns to identify and acquire instructors, content producers and end-user/students.• Creation of slides, voice-over/audio and post production.• Promoted content on behalf of instructors to acquire new end-user/students.

Santa Clara, Ca

Supplier of applications and services to the $300 billion global marketplace for corporate meetings and events.• Steward of company’s flagship attendee management product line.• Developed, managed and delivered all aspects of product knowledge throughout the organization, including: use cases, MRDs, PRDs, HTML mockups and project timelines.• Led development and implementation of numerous key product features, including: implementation of internationalized/localization standard (i18n), waitlist system and integration with customer systems, airline online booking tools, CRM and proprietary reporting systems.• Worked with and provided guidance to an internationally distributed development team with members located in China and India.

Sunnyvale, California, United States

Provider of software content management solutions for creating and managing enterprise intranet and Internet websites.• Designed and produced materials for inbound marketing campaigns including: promotional mailers, information sheets, data sheets.• Organized and led team of developers to produce first version of the company’s marketing website.• Planned, managed and staffed numerous industry trade shows.• Crafted and delivered a wide variety of marketing and technical materials and product training programs.• Conceived and implemented an innovative on-line sales presentation tool. Use of this tool allowed the sales team to quickly close a $50K deal completely on-line without a face-to-face meeting. This was the company’s largest sale to date.• Constructed a dynamic product demonstration and participated in Chris Shipley’s Demo Conference as one of the featured presentations. Participation in this significant conference was a turning point for the company.

Santa Clara, California, United States

Supplier of Virtual Machine software to run and share Microsoft applications on a variety of computer platforms.• Managed product life cycle of desktop client software for Macintosh, UNIX, PC and JavaStation.• Facilitated development and deployment of corporate and departmental web sites and the launch of an on-line service to sell client software and software utilities.

San Jose, California, United States

Multinational hardware and electronics corporation. World’s fourth largest personal computer vendor.• Managed complete product life cycle of bundled software for award winning PC line.• Member of core team that launched the first version of the award winning Acer Aspire product line.• Designed and produced computer-based, interactive sales enablement and marketing materials.• Designed innovative packaging to securely hold and present CD-ROMs of bundled software. Packaging format allowed branding and product information to be presented to users in a highly visible and attractive manner.• Negotiated over ten million dollars in royalty contracts for bundled software.

B.A., Cultural Anthropology

Mba