• Head of global marketing for the 3DEXPERIENCE platform.• Responsible for 3DEXPERIENCE marketing plan, programs, and activities.

• Reporting to EVP in charge of Industry, Marketing and Sustainability, I led a team of marketing directors responsible for brand marketing strategy and execution. • Redefined the Brand Marketing function – purpose, activities, and metrics - across the customer journey.• Led and implemented a company-wide influencer programs in order to identify active advocates (number of champions: 679; +66% in 2020).• Oversaw growth of user communities across all brands (number of visits: +30% in 2020).

• Member of the GEOVIA senior leadership team reporting to the Brand CEO.• Led team of marketing professionals responsible for brand awareness, brand advocacy, and demand generation programs driving GEOVIA portfolio adoption.• Drove user engagement through events, user communities, and loyalty programs (Champions).• Defined and created multi-touch marketing programs supporting field execution.

• Led overall SAP Predictive Analytics messaging and differentiation. • Drove launch cadence and activities (internal communications; events; press engagement).• Worked with regional marketing team to define and create demand generation (in-person and digital events).• Led Predictive Analytics social media efforts (LinkedIn; Twitter; YouTube) to extend our reach.• Mentored junior product marketing manager.

• Head of product marketing for SAP Lumira; introduced new data discovery solution through a series of launch, sales-enablement, and thought leadership activities with internal stakeholders and external audiences.• Led the creation and execution of digital marketing program to drive brand awareness and product adoption which resulted in over 550K downloads.• Created and delivered core messaging and content for SAP Lumira (data discovery) and SAP BusinessObjects business intelligence (BI) portfolio and packages.• Led a cross-functional team (product management, corporate communications, analyst relations, marketing, sales, training, etc) for the successful launch of SAP BusinessObjects BI suite.• Developed and delivered marketing assets (web and community content, blogs, solution briefs, presentations, sales kits) for internal and external audiences.• Demonstrated BI thought leadership and secured positive coverage with industry analysts, the press, and social media influencers.

Product Management:• Developed new Sage SaaS CRM product initiative (280 customers / 1300 users in first 2 years).• Led a cross-functional team for the development of SageCRM.com.• Successfully managed SageCRM.com product roadmaps and releases.• Managed requirements, functional specifications, product features, and user interface from planning to tactical implementation for SageCRM.com.Product Marketing:• Repositioned hosted product portfolio which resulted in a 130% increase of the number of users over the last 3 years.• Served as the focal point for all hosted product collateral and communications.• Developed SageCRM.com go-to-market programs. Search engine ads combined with 30-day trial offer resulted in more than 10,000 leads and a 5% lead conversion rate in North America.• Developed and managed Web content for accpaconline.com, sagecrm.com, and accpaccrm.com sites.

Product Management:• Directed MDSI Business Intelligence (BI) product initiative (sales of $2.75M US in first 2 years).• Managed requirements, functional specifications, product features, and user interface from planning to tactical implementation for MDSI BI product.• Evaluated BI technologies which resulted in a strategic alliance with Cognos for the licensing of their OLAP and reporting technology.• Led and managed MDSI Advantex product integration strategy with SAP and Siebel.Product Marketing:• Managed MDSI BI product rollout (marketing; sales enablement; sales funnel).• Supported sales effort by answering RFIs and RFPs and delivering presentations and demos to key accounts as the MDSI business intelligence authority figure.

• Directed Electric Mail marketing team (marketing programs, collateral and Web site)• Worked with Sales to develop and implement lead generation programs