Leading the secondary education digital marketing team and building go-to-market roadmaps to increase awareness, generate leads, and successfully convert them into sales.

Planning and executing digital marketing campaigns for new B2C and B2B products to achieve JoVE’s business goals.- Collaborated with the product and sales teams to understand business objectives, created marketing project plans, managed campaign budgets, and delivered timely results-Through precise audience segmentation, campaign optimization, and tailored content, generated more than double the lead targets- Optimized the asset creation process by leveraging AI tools, resulting… Show more Planning and executing digital marketing campaigns for new B2C and B2B products to achieve JoVE’s business goals.- Collaborated with the product and sales teams to understand business objectives, created marketing project plans, managed campaign budgets, and delivered timely results-Through precise audience segmentation, campaign optimization, and tailored content, generated more than double the lead targets- Optimized the asset creation process by leveraging AI tools, resulting in a reduction in resource costs and an increase in production- Effectively communicated strategies and results to C-suite leaders and stakeholders Show less

Led the paid social marketing team to drive brand building and lead generation for international universities. Managed multiple clients, understood their business needs, and built professional relationships that brought more business to GUS Education.- Designed global campaigns for international universities across various geographic regions, namely the Americas, Europe, the Middle East, Southeast Asia, and Africa- Coached a team of account managers to ensure performance exceeded… Show more Led the paid social marketing team to drive brand building and lead generation for international universities. Managed multiple clients, understood their business needs, and built professional relationships that brought more business to GUS Education.- Designed global campaigns for international universities across various geographic regions, namely the Americas, Europe, the Middle East, Southeast Asia, and Africa- Coached a team of account managers to ensure performance exceeded expectations- Maintained a steady average lead-to-application percentage by staying in constant touch with clients, understanding their evolving business needs, and customizing campaigns in real-time- Through operational optimization, reduced the time taken for report creation and derived performance insights Show less

Responsible for building the brand in India and generating business through digital marketing efforts.- Led the digital marketing team to achieve the lead targets- Collaborated with various internal stakeholders to build innovative campaigns on various social media channels like Facebook, LinkedIn and on Google Ads - Managed the end-to-end launch of a new website for the brand- Implemented an SEO strategy focused on high-performing keywords, blogs, digital PR, etc

- Serviced an international clientele and helped them grow their business through online campaigns- Mentored, monitored & motivated my team and kept the essence of team spirit- Managed lead generation, SEO, email marketing, social media management, web development projects for various clients

- Responded to business enquiries with digital marketing proposals and added them to organization clientele - Comprehended client's business needs (lead generation, brand awareness) and strategized campaigns to drive growth and ensured timely delivery

- Increased restaurant advertisements on Zomato by 50% in allocated business areas- Managed online campaigns for restaurant owners - Consulted restaurants and suggested business strategies to improve footfall

- Analysis of different risks a corporate entity is susceptible to and providing solutions in the form of insurance - Interaction with corporates regarding service provision and cost-saving methodologies.- Increased the company's portfolio by adding 4 new corporate entities

Market Research & Analysis – Identified two problems with respect to the product and the company took immediate steps to rectify them to improve sales. Suggested design improvements that were implemented at later stages.Competitor Analysis – Performed on-field competitor analysis in order to suggest improvements in the company’s front line sales strategies.Business Cycle Analysis – Based on which new positioning strategies were identifiedEthnography – Based on which the… Show more Market Research & Analysis – Identified two problems with respect to the product and the company took immediate steps to rectify them to improve sales. Suggested design improvements that were implemented at later stages.Competitor Analysis – Performed on-field competitor analysis in order to suggest improvements in the company’s front line sales strategies.Business Cycle Analysis – Based on which new positioning strategies were identifiedEthnography – Based on which the new promotion strategies were identified Show less

- Increased pan India visibility of the company through market research and online marketing campaigns - Improved the website of the company and played a vital role in acquiring projects from leading manufacturing companies in India

Organising committee for social Initiative – Balakalakaar by AIESEC in Hyderbad Organising committee for National Stakes holders dinner by AIESEC India Responsible for recruitment, budgeting, marketing and selling of International Internships offered by AIESEC International Mentored 16 young dynamic individualsRepresented India as cultural ambassador in Germany and Serbia & Montenegro