Very exciting times in architectural transformation. Stay tuned for some really cool stuff.A lot of my time is spent on strategic internal initiatives I cannot advertise. :-)

Lead for thought leadership, content creation (technical/business) as well as sales/partner training - and jack of all trades in other miscellaneous areas including product demos, video scripting and creation etc.Highlights included:* Hybrid Workplace solution with SmartSecure Private Access, scoring 15k licenses within 2 weeks of the launch https://www.brighttalk.com/webcast/17572/453725* HybridWAN launch lead: A strategic enabling technology* Security + SASE (Secure Access Services Edge) launches with leading technology partners* Launch of link procurement service* Launch of new tiered service model* Launch of WAN Transformation Webinars* Creation of in-depth technical deployment guides* Writing highly successful thought leadership blogs* Webinar and conference presentations * Internal sales training* Scripting, producing and editing of all videos for Gartner's MQ and Forrester Wave. Aryaka emerged as a Visionary in 2019* Production of high impact videos (I am not a professional multi-media person, nor do I want that to be my job focus, I just happen to be very good in recording and editing videos and save the company $ and time-to-market in the process)* Multitude of data sheets, product briefs, video data sheets, technical deployment papers, white papers...

Early Market Strategy and Business Development Consulting for DLT (Distributed Ledger Technology) Blockchain startup. The founding team includes a TIBCO co-founder and leading DevOps engineers.* Defined strategic messaging. Key Collaterals (Product and Funding presentation, Company Overview and Product Strategy Brief)* Designed revenue model spreadsheet that -together with key collateral- resulted in angel funding.* Drove strategic Business Development outreach (partners, customers, VCs)* Implemented first website (not the current one)Results:* Early customer and partner traction* Meetings with top tier VC investors* Angel funding

* Leads new software release launches for LiveNX, LiveSP and LiveAgent launches - Analyzes and prioritizes product features and creates messaging for next generation network performance monitoring and diagnostics (NPMD) platform with support for SD-WAN, SD-Access and AI/ML (including Security) as well as AWS, Google Cloud and Azure Saas early adoption models. - Manages virtual cross-functional virtual launch team - Creates key collaterals: Presentations, data sheets, at-a-glances, videos, website, thought leadership - Drives strategic technology partner integration, value proposition, and alignment - Aligns, orchestrates Hubspot and SalesForce campaigns - Delivers sales training - Owns partner training and site updates (Channeltivity, Cisco Salesconnect) - Creates and presents competitive battlecards for sales and partners - Presents outbound webinars - Demonstrates product capabilitiesRESULTS: * Recruited Fortune 50 customer in Business Development outreach* Sales Enablement project lead to dramatic win rate increase by 80% within 12 months* Successful strategic alignment with Cisco DNA ecosystem* First Cisco CVD (Cisco Verified Design) co-written and publicly posted https://www.cisco.com/c/en/us/products/collateral/security/cloud-access-security/guide-c07-740253.html#_Toc528184929

Consultant and Subject Matter Expert on Network DevOps: NFV, OpenStack, OPNFV, Kubernetes.Developed positioning and collateral including blog. Lead successful outreach to leading network technology vendors.

● Subject Matter Expert for Content Creation. Worked with Product Management and Engineering to elevate technology messaging for different audiences. ● Delivered highly rated presentations to large audiences in industry events (CiscoLive, Webinars), analysts, and customers in Cisco’s Customer Experience Center (CXC, formerly EBC).● Contributed to DNA Campaign (cisco.com/go/dna): Defined content; recruited customers and development partners for press and analyst event as well as video testimonials; led production of high impact videos. ● Helped define Digital Transformation and business relevance of investments in network technology. It permeated the messaging stack - my business consulting background, combined with Enterprise Architecture (TOGAF, FEA) and network technology expertise made me a highly effective evangelist.● Interlocked with with Sales and Partner Enablement organizations.● Integrated network security proof points into DNA.● Wrote and executed Marketing Plans for APIC-EM (2015) and onePK (2014).● Content insertion into Outbound and Inbound Marketing campaigns.RESULTS: Market reception (Press and Analysts, Customers and Sales) changed from confusion to enthusiastic reaction, especially with the formal launch of APIC-EM in October 2015. Within less than a year, APIC-EM SW was downloaded over 2,500 times and received over 160,000 views. Hundreds (exact number NDA) of successful customer deployments. The Ecosystem thrives: thousands of partners and developers have adopted the solution. New education tracks into CCIE certification have resulted. This is no exaggeration: our team has changed the perception of networking, the business relevance of networking, as well as the scope of work for the network engineer. And the network equipment attach sale is extremely significant. Frequent presenter at CiscoLive. SaaS-based Developer Sandbox roll-out.

● Drove business development outreach for hyper-scale, cloud-based TelePresence SaaS for Service Providers.● Drove technology and business strategy for network relevance.● Executed on strategic marketing initiatives. ● "Ideated" and evangelized insertion of collaboration services into BPM (Business Process Modeling) to Enterprise Architects.● Promoted to trusted subject matter expert and advisor to executive management, specialized overlay sales force and large customers.RESULTS: Direct involvement in closing large opportunities ($100M+) in USA, Latin America andEurope (fluent in German and Spanish). Helped transform sales model from individual products to architectural sale. Applications and Enterprise Architects finally started to pay attention to collaboration and network services. CEBP (Collaboration Enabled Business Process) became a mainstay term. Signed on over a dozen Tier 1 service providers to Cisco's cloud-based TelePresence Exchange service (working with legal on contract negotiations). Frequent presentations in major industry conferences (Enterprise Connect, Voicecon, CiscoLive).

● Created alignment between emerging Service Provider Architectures (IMS, Tispan) and Cisco's NGN Service Insertion Framework.● Launched Cisco's Intelligent Services Gateway and Metro Ethernet Products● Extensive sales training, customer presentations, conference presentations.RESULTS: ISG was key to migrate installed base of 7200/7600 routers to stay relevant in evolving service provider network architectures.