Plínio Okamoto Email and Phone Number
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Com mais de 20 anos de experiência liderando equipes criativas em agências multinacionais, como Y&R Red Fuse e RAPP, sou um entusiasta da inteligência artificial e da inovação tecnológica. Atualmente, atuo como AI Creative Generalist na New Humans, onde minha principal missão é transformar processos criativos, utilizando IA para impulsionar a eficiência e a personalização em campanhas de marketing e comunicação.Minha trajetória abrange marcas globais e projetos premiados, incluindo Cannes e LIA Awards, sempre com um olhar estratégico para inovação. Através da integração de IA, desenvolvo estratégias criativas que maximizam o impacto de conteúdo personalizado, otimizam experiências de cliente e trazem resultados mensuráveis para as marcas.Tenho paixão por educar e compartilhar conhecimento, o que me levou a atuar como professor na Universidade de São Paulo e na Miami Ad School, preparando a próxima geração de profissionais de marketing. Além disso, sou jurado em festivais de destaque, como PHNX Awards e o Effie Awards, o que me mantém conectado às principais tendências globais da indústria criativa.
Agência New Humans
View- Website:
- newhumans.com.br
- Employees:
- 10
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Creative DirectorAgência New HumansState Of São Paulo, Brazil
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Ai Creative GeneralistAgência New Humans Aug 2024 - PresentSão Paulo, BrazilAt New Humans, being an AI Creative Generalist is more than just a role; it's a mindset shift. I integrate artificial intelligence into creative strategies, driving innovation and efficiency in marketing and communication campaigns. My role involves leveraging AI to optimize creative processes, develop personalized content, and enhance customer experiences, always staying aligned with the latest technological trends.Key Responsibilities:- AI Integration in Creative Processes- Content Development with AI- Utilize AI to analyze market data and trends, crafting highly effective content strategies.- Innovation and Research- Education and Training internal teams on using AI tools - Multidisciplinary Collaboration
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Chief Creative Officer (Cco)Chleba Agência Digital Feb 2015 - PresentSão Paulo Area, BrazilExpertise in leading teams to deliver solution driven efforts for clients from a wide variety of economy sectors like Motorola, Mackenzie University, Marisa, Brasil Brokers, Boticário Group, Merck, Novartis, Gendai, China in Box, Banco Alfa, Whirlpool, Competition Gym, Plaenge, Friboi, Petrobras amongst others. -
ProfessorMiami Ad School Mar 2009 - Aug 2024São Paulo Area, BrazilConsidered the most creative Ad School worldwide, it has been a honor to be a Miami Ad professor. Here are some disciplines I teach: Strategic Planning Bootcamp, Integrated Campaigns, Interactive Concepts and Digital Design. -
ProfessorFundação Instituto De Administração - Fia Sep 2009 - Jul 2021São Paulo Area, BrazilFIA – Fundação Instituto de Administração is a center of excellence for executive business education. Here I have the challenge of teaching and lecturing at Post-graduation and MBA Programs: Digital Marketing, Branded Content, UX - User Experience, Transmedia Storytelling, Gamification and Design Thinking to list some. -
Digital Creative DirectorRed Fuse Communications Jul 2014 - Jan 2015São Paulo Area, BrazilRed Fuse is an integrated global WPP team dedicated to serving Colgate-Palmolive worldwide. As it is a full service agency, I had the opportunity to experience all facets of media and advertising: digital, offline, shopper marketing and CRM. Most of the campaigns we developed were made interacting with Red Fuse international team. -
Digital StrategistA10 Ideias Que Transformam Oct 2013 - Jul 2014São Paulo Area, BrazilA10 is an awarded and well recognized Design & Brand Identity Consulting, specialized in branding, packing and retail design. A10 relied on my experience as advisor to offer and deliver interactive solutions for clients and also prospects. -
Creative DirectorVitrio Jul 2013 - Jul 2014São Paulo Area, BrazilWith the rise of digital metrics in Advertising, the budgets migration to e-commerce platforms and social media became real. My challenge here was to strike the balance between creative and effective solutions for retail clients. -
Creative Group LeaderRapp May 2009 - Jan 2013São Paulo Area, BrazilManaging both online and offline creative teams. Clients currently under my responsibility are: VIVO, Telefonica, Telefonica Negócios, TVA and Pernambucanas. Reports directly to the VPs. -
Digital Creative DirectorRapp Jun 2003 - Jan 2013São Paulo Area, Brazil
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Senior Art DirectorDpto Propaganda E Marketing Ltda. Sep 1998 - Jun 2003São Paulo Area, BrazilMy professional passage here I consider a quantum leap. From a guy responsible for GIF banners production to an interactive art director. I had the opportunity to work with some brilliant ad guys. Really awesome ones. Clients I was responsible for: Microsoft, Terra Portal, Webmotors, AT&T, Colgate, JD Edwards, InterSystems, and Volkswagen. -
Art DirectorUniversidade De São Paulo - Usp Online Jul 1996 - Jul 1998São Paulo Area, BrazilThe very beginning of Internet days. I recall writing HTML codes in notepad. First webpages developed for USP Online - the Universidade de São Paulo Portal.
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Strategic Planning InternshipPrefeitura Municipal De Santo André Oct 1994 - Aug 1995São Paulo Area, Brazil
Plínio Okamoto Skills
Plínio Okamoto Education Details
Frequently Asked Questions about Plínio Okamoto
What company does Plínio Okamoto work for?
Plínio Okamoto works for Agência New Humans
What is Plínio Okamoto's role at the current company?
Plínio Okamoto's current role is Creative Director.
What is Plínio Okamoto's email address?
Plínio Okamoto's email address is pl****@****ail.com
What schools did Plínio Okamoto attend?
Plínio Okamoto attended Espm Escola Superior De Propaganda E Marketing, Usp - Universidade De São Paulo, Babson F.w. Olin Graduate School Of Business, Miami Ad School.
What skills is Plínio Okamoto known for?
Plínio Okamoto has skills like Digital Marketing, Digital Strategy, Advertising, Integrated Marketing, User Experience, Online Advertising, Creative Direction, Marketing, Interactive Advertising, Creative Strategy, Viral Marketing, Social Media.
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