PM in the Dasher & Logistics org focused on new employment models and regulated markets.

Sole product lead for Coursera’s iOS and Android apps. Work spanned entire user journey (discovery/acquisition, conversion and payments, engagement/retention, and platform) and all business segments (consumer, enterprise, degrees). Delivered 3-year international mobile strategy that led to +XX% consumer revenue lift. Launched several mobile-first experiences leveraging GenAI. Drove Coursera’s cross-platform product engagement strategy, drawing from data analysis, user research, and behavioral science/economics. Validated PMF for various concepts via lightweight A/B tests, developing confidence in step-change movement of engagement/retention metrics. Served as co-lead of internal PM rotation program.

Led the group (made up of cross-functional product teams) that owned the end-to-end subscriber journey across all NYT apps (news, cooking and games on iOS and Android)

Led a cross-functional team focused on growing NYT’s subscriber footprint and applying a customer journey within the NYT iOS and Android news apps

Continued product marketing of NYT news app, with a focus on subscription growth, forecasting, opportunity sizing, strategy

Full-funnel marketing of NYT news app (product marketing, paid media, app partnerships with Apple/Google, reporting, data analysis)

Led product marketing for non-qz.com products (emails, apps/bots, and Atlas), focusing on acquisition, retention, go-to-market strategy, and sales enablement.Relevant software/programs: Adobe Analytics (Omniture), Parse.ly, Chartbeat, Keen, Piwik, Brightcove, MS Office (Excel, PPT, Word), Twitter Analytics, Facebook Insights, Trello, Basecamp

Worked on Quartz's global branded content business -- led audience development, social strategy and execution, data analysis, and content distribution.Award: Folio’s Top Women in Media (Rising Star)

Worked on production of homepage and section pages, a/b testing, data analysis, newsletter development and acquisition, copy editing, and front-end dev work.Relevant software/programs: Omniture, Ad Hoc, Test & Target, Parse.ly, GA, Silverpop, Wordpress, HTML, CSS, Sass, Github

Mostly a fact-checker and web producer. Also blogged and wrote long-form & research-driven articles, produced Grantland Audibles, and sometimes ran social media.

Wrote briefs on companies in consumer goods and retail sector as well as longer-form features and op-eds.

Copy editor, fact checker, and lead beat writer for women’s lacrosse, basketball, and volleyball.

Covered Duke football: pregame summaries, in-game plays, and postgame interviews.

Brand marketing and events.

Web producer, writer, copy editor.

Wrote, created, and edited promotional materials and Duke Admissions blog.

Editor, web producer, and writer for Sanford School website and marketing materials.

Worked on the sports desk, writing features and breaking news.

Editor and sports beat writer, with some investigative journalism sprinkled in. Awards: Pacemaker Finalist, CSPA Silver Crown, ASPA Award