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Responsible for planning and growth by prioritizing customer, employee, and organizational requirements for a fast growing restaurant chain.Hands-on leader for marketing, sales, finance and all digital functions – as well as accelerating development of the company’s national presence.Established integrated marketing program for the corporation and development of franchise marketing operations systems and procedures.

Recruited by lead investors to create new mobile app development and marketing business serving B2B companies. Led market analysis, product development, customer segmentation, and business planning. Developed and executed product, pricing, sales and sales channel strategies. • Launched tablet app publishing platform to create iPad and Android apps.• Formed go-to-market partnership with leading B2B media company to offer app creation service to manufacturers.• Achieved market leadership in app creation for building product industry.

New York, Ny, Us

P&L owner for research, news, information, digital content, data and media products, SaaS software. Responsible for product strategy, digital product development, data analytics and reporting, customer segmentation, pricing, promotion, sales, and operations.• Led go-to-market strategy for large strategic accounts: developed growth and retention programs, defined end to end customer experience to achieve competitive advantage, developed new products to serve expanded needs and increase share of wallet.• Directed all market research to develop deep customer insights and drive product roadmap.• Led cross-functional teams for technology, editorial, operations, customer service, marketing, and sales.• Created Dodge Business Intelligence Suite, an online data and analytics service providing business planning intelligence, sales targeting, and competitive performance metrics.• Created Sweets.com and grew it to become market leading website: increased usage 30% annually, created successful new online value proposition, grew online revenue to $10 million.• Developed and managed relationships with industry partners Google and Autodesk to provide new services.

New York, Us

Led business unit providing SaaS software and services for the industrial and engineering markets.• Created supplier-side online catalog and e-commerce service.• Developed data creation and data conversion services for industrial product manufacturers.

New York, Ny, Us

Oversaw national network of 500 sales representatives for Thomasnet. Responsible for achieving sales and revenue targets. Led sales and marketing strategy, market research, pricing, promotion, sales support, and sales training.• Led in creation and execution of marketing and sales strategy for online advertising to over 10,000 accounts and produced continuous growth each year.• Achieved more than 2000 new account sales annually and grew average value order by 20%• Launched e-commerce/catalog service and grew account base to over 3000 in three years.• Created and led new marketing and sales strategy following acquisition of Autodesk Data Publishing. • Launched Thomas Register Europe; sold over 500 US customers and exceeded revenue and account targets.

New York, New York, Us

Developed and managed cross-title and multi-media marketing strategy for leading computer industry publisher. Oversaw research, merchandising, sales support, and promotion. Designed and executed integrated print and electronic media programs.