Gleb Plotnikov Email & Phone Number

New York, New York, Us

- Monitoring Incoming Research & ETL Tasks: Oversaw the allocation and evaluation of tasks for the Product Research & Development team, utilizing Agile methodologies to enhance workflow efficiency. - ETL Data Flow Development: Researched and constructed ETL data flows to support various analytical departments, ensuring seamless data integration. - Internal Process Automation: Developed internal solutions to automate diverse processes, including reporting, new ad campaign platform integrations, and data visualization. - Workflow Integration: Integrated new tools into departmental operations, providing support for the Media Ad Optimization department through Clickdata and Looker, Google Cloud database integration, and custom Google scripts for Excel and Spreadsheets. Enhanced data accessibility and reliability. - Third-Party API Integration: Managed integration with third-party API services for Programmatic Ad Platforms, including Google dv360 & CM, Facebook, TikTok, Xandr DSP and others) Project Leadership- In-House Brand Study: Led the development of reporting methodologies and insights for in-house brand studies - Reporting Visualization: Introduced innovative reporting visualization techniques and measurement methods to enhance data interpretation. - Client-Facing Tools: Designed and launched new client-facing tools and products in collaboration with Product Owner as well as external development teams and designers (product technical specifications, development support, project reviews) Skills- Data Visualization: Proficient in Clickdata, Looker, Grafana. - Data Analytics & ETL: Experienced in planning internal database structures using REST API, Python, SQL, Apache Airflow, Big Query, Amazon S3.- Digital advertising expertise: deep knowledge of digital ad industry, various ad platforms (programmatic, search, social etc.)

New York, New York, Us

- Oversaw a team of media optimization managers.- Controlled media optimization KPIs, deadlines, and reporting/visualization timelines.- Mentored the Ad Ops team, enhancing expertise on platforms, internal protocols, and new tools.

New York, New York, Us

-Managed digital ad campaigns for various U.S. market clients across Programmatic, Search, and Social platforms (DV360, Meta, Xandr, Amazon Ads, etc.).- Optimized campaigns to meet client goals and KPIs.- Reported and visualized ad campaign results effectively.

New York, Ny, Us

- Building and developing relations with traffic suppliers on the international market- Evaluation of new traffic sources for Getintent DSP - Technical integration of new traffic sources and reviewing legal documentation- Maintaining Ad Quality standards of the Getintent SSP, working with the AQ tools and bringing new solutions to the Getintent AQ infrastructure- Analysis of the client needs in traffic sources and meeting their expectations regarding Getintent inventory.

New York, Ny, Us

- Client support for campaign and revenue delivery, client relationship management - Troubleshooting ad serving issues - Analyzing programmatic ad campaigns in multiple ad serving environments across multiple formats- Technical contact for third party vendors and supply side

Tallinn, Ee

- Mobile app installs traffic anaytics, working with various postback traffic platforms and traffic sources (Appsflyer, Appnext, Applovin, MyDSP, Appodeal, Kochava), mediabuying services (MyTarget, Facebook Ads Manager, Google Adwords and others) - CPI, CPA, CPL offer monitoring, revenue share deals monitoring and statistics parcing

- Ad campaign stats analytics (Yandex.Metrica, Google Analytics etc.), optimization of the main ad formats. - Optimization of campaign performance, making clients’ reporting presentations according to the KPIs (CTR, CR, Viewability, Bounce Rate etc.), - Analytics of the audience channel and user segments effectiveness and retargeting campaigns

Master'S Degree, Applied Methods Of Social Analysis Of Markets

Bachelor'S Degree, Sociology, Economical Sociology