Ploy Preugpaibul Email & Phone Number

• Manage and lead the Digital Content Team of 12 (including designers, content writers, content manager and a senior design manager). • Leading all social projects including Always-On, Banner, and Social Content Studio for FB & Tiktok.• Develop and execute a comprehensive digital strategy that aligns with the company’s overall goals and objectives.• Perform thorough market research and competitive analysis to identify industry trends and best practices and apply them to our content marketing strategy.• Analyze the performance of our digital marketing initiatives, generate detailed reports, and identify areas for improvement.• Lead in pitches for all content (always-on and campaign). Won Omron, Closet Crush pitches and are involved in the company's other main pitches such as Physiogel, Bon Chon, Chubb, Royal Canin, etc.• Conceptualize, develop, and oversee the implementation of digital advertising campaigns to increase brand awareness, drive qualified traffic, and boost sales.• Provide leadership and direction to the content and design team.• Establish brand guidelines, core messaging, and tone of voice for our content• Create and monitor metrics to measure the effectiveness of digital campaigns and strategies, regularly review analytical reports, and utilize data to improve performance across various digital channels.

Bangkok, Bangkok City, Thailand

• Manage team of 8 (Social Media Managers, Analyst, Content Writers, Graphic Designers, Community Manager).• Lead the social media unit, front-face with clients and provide consultancy on social media and content‘s best practice.• Taking care of Red Bull new launched campaign of "Red Bull Energy Soda".• Taking charge of KOL campaign for Johnson & Johnson (Clean & Clear), Sanofi, and Kiehl's.• Manage and oversee social media Platforms for Hugo Boss (LINE OA), Kiehl's, Lactacyd, Biotherm.• Develop social platform, content, KOL strategies.• Oversee content development process from brief, design, schedule and publish to ensure smooth delivery.• Set key performance indicators (KPIs) such as a target number of likes or shares for social media campaigns.• Leverage martech / analytics tools to provide real time performance with insightful implications.• Work across the disciplines to provide social expertise on ongoing projects and new business pitches.• Be part of local planning team and SEA planning community.• Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.• Track social media campaigns’ key performance metrics to maximize results and report progress to management.

Bangkok, Bangkok City, Thailand

• Family-owned business, implemented online education advisory for school adapting to new Covid-19 e-learning environment.• Responsible for staff’s digital media training to ensure new digital learning and technologies are updated.• Supervise team leads for each department on strategic plans regarding online education to develop visionary options and solutions.• Train and supervise IT and marketing department on community management, content management and ad-optimization on all digital platforms including Facebook Ads Manager, Google Adwords, Wordpress. • Taking charges of ideation and briefing the content and video-editing teams to create video contents that are aligned with core values of the institution.• Supervised marketing department to ensure all contents and communication on social media platforms resonate to parents/kids.

Bangkok, Bangkok City, Thailand

• Lead and train a team of 14 including Account Managers, Content Strategists, Content Writers, KOLs Managers, Graphic Designers.• Ensure continuous digital/social growth of the client business, providing superior customer service while maximizing business opportunities.• Responsible for meeting business KPI’s and development of business plans• Work closely with the leadership team, CEO, COO, in driving the company forward.• Implement a plan that outlines a strategy’s goals and objectives, determine a course of action, assess the results and evaluate the outcomes.• Create social-first culture: monthly 1-1 review, quarterly group reviews, knowledge sharing, masterclasses, trial new tools and techniques, review of performance (Inc. competitors).• Implement systems to ensure social team is working efficiently and meet deadlines.• Consult and help develop bespoke social media strategies for all major new pitches.• Develop ongoing strategic recommendations that solve business objectives for their group of clients, above and beyond contracted client engagement.• Ensures that the agency is at the forefront of all social media trends and regularly pilots new ad strategies and campaign types.• Oversee all reports and content strategy presentation, giving recommendation for best practices.• Analyse to identify areas of opportunities for content to drive as much ROI via Social Platforms.• Manage and work with KOLs or Influencers for earned media.• Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization of content. • Educate and keep clients in the loop on our strategies and tactics.

Singapore

● Account manage client and social platforms for Disney Thailand (Disney Studios, Star Wars, Marvel Accounts).● Implement online community strategy to create qualitative social content for brands.● Project manage assigned campaigns, create timeline and make sure deadlines are met● Create global approved content calendar for IMAX campaigns.● Regularly feedback insights gained from social media monitoring to help evolve social strategy● Design and maintain content calendars (full scripting and input on themes). Writing content designed to create passion and grow the brand communities across channels.● Follow social processes and guidelines set out by clients and the internal team.● Ensure all tools are functional and effective in relation to the client’s social and community strategy.● Conduct qualitative competitive analysis on clients and competitors social activities.● Develop a broad understanding of reporting metrics to help improve and strengthen community management activity and social content development.● Regularly review client’s competitors and comparators to benchmark social activity and broaden understanding of social landscapes.● Present weekly reports, compiling insights of fans and suggest suitable content to the team.● Attends brainstorm sessions and give local market insights for creatives strategies.● Develop and implement digital communication strategies and execution of comprehensive social media marketing plans and programs, both short and long range, to support client objectives including setup and execution within social channels.● Support on developing social campaigns of all scales, from mini on-page competitions to support of on-ground activities.● Support the Regional Social Media Manager on campaign development and delivery.● Lead on company's social activities, plan and oversee the execution.

Bangkok Metropolitan Area, Thailand

- Community management of social media platforms of Olay Thailand, P&G.- Carried out Olay Micro-Influencers project, extend Olay online community. Delivered average of 8% Engagement Rate through Organic posts. Reached out to friends of Fans upto 171,832 Organic Reach during 2nd Campaign (Period: June-September, 2017).- Manage P&G approved content, monitor, and build/design a consistent Brand identity across social networks- Content writing for Olay to be leveraged via SEM, include top search Key Words (developed content based on consumer interest from popular content seeding platforms) to reduce bounce rate.- Team lead for Community Managers in Thailand market social team, train and supervise teammates on strategies and social tools.-Coordinate with other agencies and BC representatives from all branches to ensure crisis management and consumers’ satisfaction.- Plan and develop of content strategy- Plan and write monthly conversation calendar- Contribute to strategic brainstorming, content creation and development for various social media channels- Conceptualize and create measurable community building, and outreach strategies and campaigns across relevant social platforms- Connect directly to Olay and P&G community. Answer questions and solve conflicts encounter.- Use analytics and social listening tools to measure effectiveness of campaigns and continually seek ways to grow community online- Present monthly reporting of KPIs, Consumer Insights, Performance snapshots, and successes to the brand team.

Bangkok Metropolitan Area, Thailand

SMG is part of Publicis Groupe, the world's third largest communications group. With more than 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2010, Adweek named SMG "Media Agency of the Decade."​ - Community management of social media platforms of Olay and P&G Thailand- Nominated to represent Starcom TH Office in SEA Games 2015 war room hosted in Singapore for duration of 3.5 weeks. Was Interviewed by MCOT Radio 100.5FM (Topic: Social Media ในกีฬาซีเกมส์) Aired on 06/17/2015.- Represent Zenith Optimedia as a Senior Digital Manager for Louis Vuitton Moët Hennessy (LVMH) Parfums Christian Dior's Miss Dior new campaign launch 2015 "It's Miss Actually".- Attend work in P&G Thailand Office twice a week to appoint necessary issues and update work progress- Manage P&G approved content, monitor, and build/design a consistent Brand identity across social networks- Build reciprocal online relationships with regional brand ambassadors and influencers- Plan and develop of content strategy- Plan and write monthly conversation calendar- Contribute to strategic brainstorming, content creation and development for various social media channels- Conceptualize and create measurable community building, and outreach strategies and campaigns across relevant social platforms- Connect directly to Olay and P&G community. Answer questions and solve conflicts encounter.- Use analytics and social listening tools to measure effectiveness of campaigns and continually seek ways to grow community online- Present monthly reporting of KPIs, Consumer Insights, Performance snapshots, and successes to the Singapore brand team.- Present Monthly KPI reports for SK-II, Pantene, Head & Shoulder, and Vidal Sassoon- Develop content for P&G CSR account for Sharing Happiness & #Heforshe campaign

Thailand

The company produces the animated test commercials for advertising agencies and brands worldwide.(9 Global offices are in Israel, New York, Chicago, LA, London, Brazil, Düsseldorf, Shianghai and Thailand)Tasks:- Handled South Korea and Japan markets. Assist markets in Bangkok and Singapore.- Managed and monitored company website (Asia Pacific) http://asia.asb3d.com and develop analytic reports.- Created Social Media marketing strategies (Facebook content, Youtube videos, Website, etc.)- Updated prospective clients and returning clients’s projects, bids, and information on company’s CRM database.-Strategically plan and recommend online media suitable for specific campaign to meet target audiences and company objective- Communicated and created good relations with existing (McCann, Ogilvy, Lowe, Saatchi, BBDO, Grey and others, in Asia Pacific) and prospective Advertising Agencies and clients.-Led short project of 3D Illustrated Cinematics demo for Asia (briefing, following up, review).

Bangkok Metropolitan Area, Thailand

Roles: - Creative Marketing & Online Marketing - Permanent/Cosmetic arts consultant - YouTube/Beauty Blogger. Achievement/Skills: - Increased revenue through online marketing channel from 2,500,000 to 4,700,000 within 6 months using various online marketing campaigns such as google AdWords, banners or Facebook activities. - Became integral team member in development of online marketing programs for Meko clients - Organized “Meko Makeover” project together with companies such as True and Dodeden. - Managed promotional strategy, managed company website, increased online promotions. - Conducted extensive research on the internet, analysed information, identified online solutions, and reported to project leaders and clients.

United States

- Create content for beauty/make-up related videos, managed and publicized own YouTube channel and Facebook page known as LilPloy to Thais and International viewers. Succeeded over 1million views on YouTube and Facebook followers of over 28K.- Conducted analysis on videos, conducted strategy to increase more views and subscribers.- Managed own website about beauty and make-up- Advertised beauty products, made reviews leading to increases in sales for companies such as Hana Collagen, JOA, Four Women Beauty Complex, and Pretty lens.

Korean-Thai Translator) 2010Secondary Functional Expertise (Korea)Seoul Grand Sale 2010 (Korean-English Script Translation)Additional Functional Expertise

Master Of Science - Ms, Human Resources Development And Food Innovation Products

Bachelor'S Degree, Dance

Korean Language Institute, Korean Studies

Received certificate and recognition of 6-Level (Highest level) completion at Yonsei University Korean Language Institute.

Bachelor Of Science (Bs), Dance

Bachlor Of Performing Arts, Dance

2005-06

High School