Focus on helping marketing teams at small to mid-sized businesses with marketing strategy, positioning and GTM planning.

Clinical Effectiveness--expanded responsibilities to include support of Lexicomp and Medi-Span product lines when the marketing teams of two Wolters Kluwer Health operating units combined to form the new Clinical Effectiveness business unit.

UpToDate® is the premier evidence-based clinical decision support resource authored by physicians to help healthcare practitioners make the best decisions at the point of care. More than 1,000,000 clinicians in 180+ countries rely on UpToDate to provide quality care.

Expanded responsibilities to develop new Customer Success team for UpToDate.

Vice President Global Marketing – AUG 11- PresentChosen to lead global acquisition team in addition to Adoption & Retention and Creative team responsibilities. • Introduced quantitatively driven strategic approach that improved team ROI by 47% in year 1.• Drove business case and implementation of SalesForce.com/Marketo integration that increased sales force lead visibility/insight while automating marketing communication.• Developed social media SWAT team to extend communication channels to core social media platforms in support of both A&R and Acquisition teams.Global Vice President of Adoption and Retention Marketing – APR 07-JULY 11Promoted to lead first global marketing team in BT history. Team drove over $17MM in incremental revenue in its first fiscal year.• Built unified 20+ member global team from two formerly distinct teams in London and Boston that leveraged new global platforms with a common strategic approach and processes.• Based on consistently strong team ROI was able to grow team from 20+ to 65 over last 24 months • Chosen in late 2007 to lead and deliver positive ROI for 6-member inside sales team in the UK. Team consistently delivering 300% ROI. Performed ongoing analysis and delivered two subsequent business cases which resulted in team growing to 20+ globally.• Chosen late 2008 to lead 15 person global internal creative team which provides all marketing communication for 1,500 person organization. • Identified/fixed a core operating system problem in the UK that resulted in over £2.5MM in annual revenue.• Gained Leadership Team approval to build UK fulfillment program that will provide clients with a globally consistent end user experience while saving the organization $200,000/year.• Selected to the US Leadership Team whose primary responsibility is to manage US P&L, help set US vision and strategy, prioritize key initiatives and allocate resources.

Responsible for $15MM direct marketing budget for the largest private small business finance company in the US. Preferred Capital bought out in September 2001. • Supported 150 person sales force by improving response rates by 71% through new creative and innovative direct mail lists. • Increased overall marketing efficiency by 300% by developing relationship building marketing programs and revamping target strategy. • Built internet channel resulting in 10% increase in revenue.• Initiated quantitative research; developed brand positioning and overhauled go-to-market model as a result of the research. • Helped develop and deliver road show presentation to potential investors which resulted in 9/01 sale.

Vice President, Management Supervisor: Dunkin’ Donuts -- MAY 98-JUN 99 Orchestrated change in go-to-market strategy from national communications planning to regional marketing plans that better reflected fundamental differences in Dunkin’ brand equity and marketing environment by region. Vice President, Management Supervisor: Budget Rent-A-Car – MAR 97-APR 98 Led Hill Holliday’s first fully integrated campaign including general, database/direct, and internet in support of a revolutionary positioning territory. Helped drive first share increase in over a decade.

Senior Vice President, Brand Management Supervisor: Chevrolet -- FEB 96-FEB 97 Managed two major brands: Lumina and Monte Carlo, with over $100MM in combined media support. Spearheaded new positioning for both brands through newly implemented Chevrolet Brand Management system. Presented case to top management to preserve Monte Carlo’s extensive NASCAR program. Senior Vice President, Management Supervisor: Amoco -- AUG 95-JAN 96 Supervised Amoco's $30MM gasoline business. Worked with Amoco Brand Management to develop a strategy that, for the first time in Amoco's history, supported all gasoline brands. Both campaigns that evolved from the strategy surpassed all other advertising ever tested for the category in ASI.