I specialize in driving impactful Marketing initiatives for companies, showcasing expertise in the following areas:- Taking ownership and establishing several strategic, company-wide marketing initiatives and programs- Defining and evolving corporate branding- Creating general industry brand awareness- Managing corporate public relations and partnerships- Formulating and leading media and press release (PR) strategies- Hosting and managing social media campaigns- Designing and preparing marketing collaterals (brochures, flyers, posters, banners, etc.)- Hosting immensely popular industry-wide events with an unparalleled global outreach (webinars, seminars, trade shows, etc.)- Gathering competitive intelligence and creating SWOT analyses- Developing and leading product definitions, market segment assessments, selections, and establishing impactful value propositions- Leading successful commercial product launches- Defining and establishing effective pricing, promotion and market distribution strategies- Supporting corporate sales activities- Managing marketing IT databases and tool-sets- Assisting in the recruitment of key organizational talent