Laura Baumhover Email & Phone Number

Lead digital and social media efforts across clients and agency teams to plan, budget, and execute strategy. Lessing-Flynn was founded in 1907 and continues to provide full-service support to clients across industries. RESPONSIBILITIES- Manage and coach a team of digital and social media specialists to develop proposals, execute plans, and achieve and analyze results. - Development of integrated and multi-channel digital strategies and plans that align with client goals, objectives and budgets, objectively evaluating data to guide future recommendations.- Pitch strong digital and social media recommendations to existing clients and new business. - Champion a constant learning approach by providing team education across the agency. - Lead digital development and reporting projects including site mapping, wireframing, developer management, platforms and tools.- Provide strategy and execution support for digital and social media projects, including email marketing, website support, text message marketing, organic and paid social media marketing, community management, social listening and more.- Manage relationships with partners and vendors and vet appropriate tools to elevate agency work. - Develop and track against budgets to ensure projects are on-target and results meet or exceed expectations.

Des Moines, Iowa, United States

Work across clients and agency teams to plan, budget, and execute digital strategy. Lessing-Flynn was founded in 1907 and continues to provide full-service support to clients across industries. RESPONSIBILITIES- Development of integrated and multi-channel digital strategies and plans that align with client goals, objectives and budgets, objectively evaluating data to guide future recommendations.- Pitch strong digital recommendations to existing clients and new business. - Champion a constant learning approach by providing team education. - Lead digital development and reporting projects including site mapping, wireframing, developer management, platforms and tools.- Provide strategy and execution of digital projects, including email marketing, website support, text message marketing, organic and paid social media marketing and more.- Manage relationships with partners and vendors and vet appropriate tools to elevate agency work. - Develop and track against budgets to ensure projects are on-target and results meet or exceed expectations. - Mentor team members within the digital and media communications team to grow their task-specific skills.ACHIEVEMENTS- Grew use of the agency’s digital services by 20% through development of processes and pitching materials.- Acquired more than 10 new clients by supporting the team through pitching, budgeting and onboarding.- Developed an internal training and education course for team members to grow digital skills, and implemented monthly digital trends and insights reports for internal team members and clients.

Des Moines, Iowa Area

- Lead digital efforts across the agency including project scoping, proposal writing, and training for the internal team and clients. - Work across more than 15 agency clients to execute digital projects on time and on budget. - Manage three website redesigns including strategy, vendor coordination, user experience design and quality assurance. - Manage digital projects including email design and automation, social media advertising, SEO, ongoing website management, influencer marketing, chatbots and more. - Create cross-channel dashboards to measure campaign success and provide recommendations for optimization.

Des Moines, Iowa Area

- Facilitate strategy meetings with roster of 8 clients, including annual and campaign planning. - Develop proposals and statements of work to proactively pitch new ideas to clients.- Coordinate with other team members from the copy, creative, digital and media teams to execute projects. - Establish strong trusting relationship with clients and act as the day-to-day client contact.

Des Moines, Ia

- Create content and manage social media channels for four clients- Design, implement and share results from an in-depth study on Millennials in Agriculture- Coorindate projects through completion, from brainstorming to print prodution

Des Moines, Iowa

- Manage Facebook, Twitter and Pinterest accounts for clients including agriculture, home decor and trade events. - Assist with planning, execution and measurement of successful hashtag campaign that gained two million impressions in the first month. - Provide on-site event support and social media coverage of client events.- Write and distribute themed press releases for home decor client to targeted media lists.- Identify potential users and supporters of client products.- Research and connect with relevant bloggers to develop ongoing partnerships.

Des Moines, Iowa Area

- Conducted research for accounts- Identified potential supporters of grassroots campaigns- Assisted with general office tasks as necessary

St. Paul Minnesota

Social Media:- Managed social media on a daily basis, including posting on Facebook, Twitter and Pinterest.- Increased use of images on social accounts.- Launched Instagram, Vine and Buzzfeed accounts.- Created content calendars and scheduled posts using Hootsuite.Event Promotion and Support for Eco Experience at the Minnesota State Fair:- Wrote and distributed 9 press releases with unique angles.- Created a "story ideas" document for media to use.- Generated story angles for reporters and helped pitch stories and research reporters.- Planned and promoted photo contest for display at State Fair, including writing the rules document.Results:- Increased Facebook followers by approximately 200- Increased Facebook "People who Saw this Post" to around 2,000 each week- Increased Twitter engagement in number of retweets and favorites.- Generated an average of 100 views per Buzzfeed post, with one post reaching 2,500 views.- Eco Experience was featured in the Star Tribune State Fair edition

- Drafted Letters to the Editor and OpEds- Conducted research for clients- Helped with general office tasks

Burnsville Center

- Provided exceptional customer service- Maintained clean sales floor- Handled confidential material- Trained in theft prevention- Return to provide support during holiday season

Windsor Heights, Ia

- Managed Social Media Accounts- Wrote and Edited Copy for Promotional Materials- Promoted Fundraising Events - Updated Events on Community Calendars

Worked as an unpaid intern supporting public relations efforts. I drafted persuasive letters to the editor and worked on various research projects.

As part of a program at my high school, I was able to work here during my senior year to experience agency life. In addition to working on research and compiling editorial calendars for clients, I completed an independent research project about the importance of marketing to moms.