Petter Lundh Email & Phone Number

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

⦿ Led Concept, Illustration, and UI Art development for seven AA projects (expansion pack, DLC) across two studios.◦◦◦ Owned thorough guidelines on style, general art principles and workflows for Crusader Kings III (CK3).◦◦◦ Approved scope and staffing for new projects. Provided early game design feedback to align with artistic goals. Estimated and prioritized 2D art tasks, scope and workload of Art Team.◦◦◦ Drove 2D outsourcing on multiple projects, from initial vendor selection to final delivery. Responsible for briefs, references, feedback and technical implementation.◦◦◦ Painted loading screens for three (and counting) new CK3 expansions - the most high-profile images in the game, which were formerly done by Craig Mullins.⦿ Principal stakeholder for numerous tech features on CK3.◦◦◦ Composed detailed technical specifications and liaised with the engine team guiding developments to fruition. ⦿ Introduced numerous novel workflow enhancements to the team, such as: Jira and Confluence automations, Shared asset libraries for 3D pipeline, modular UI templates, Photoshop exporter tool, Slack bot for task tracking.⦿ Paradox "Art Thought Leader" - championing knowledge sharing initiatives across global organization. Planned regular team-building events and arranging knowledge sharing sessions with internal and external experts.⦿ Managed eight-person team of Concept Artists, Illustrators, and UI Artists across two studios for CK3.◦◦◦ Fostered supportive team environment through empathetic and integrity-driven communication.◦◦◦ Participated in performance management, recruitment, candidate assessment, designing specialized art tests.⦿ Established a new in-house 3D illustration pipeline by developing an internal curriculum, widening repertoire and quality of output. Successfully eliminated reliance on 2D outsourcing, fostering a notable improvement in team morale and product consistency.

⦿ Early-stage visual development for unannounced Paradox project, developing both user interface and 3D spaces over six months.◦◦◦ Evaluated third-party technical solutions for rendering and production of UI.In partnership with UX designer, implemented benchmark prototypes for UI animation and interactivity.

Stockholm

⦿ As the most senior artist, supervised all 2D Art that went into the game under prolonged absences of the Art Director (ie. the last 8 months before Release)◦◦◦ Responsible for estimating and prioritizing 2D Art tasks.◦◦◦ Created outsourcing briefs for illustrations and icons covering art style and technical implementation details. Collected and approved references for outsourcing artists.⦿ Designed the visuals of the most visible hero features in CK3, including initial UX layout, concept art and the final implementation: HUD, Character View, Main Menu, Lifestyles, Bookmarks.◦◦◦ Mentored other artist on the project, which at some point had 4 extra 2D artists helping out.◦◦◦ With the help of the UX designer, implemented an in-game reference library for UI design patterns.⦿ As main Art stakeholder for various tech features, authored technical specs and interfaced with the engine team, such as for the map border system, improved font rendering, UI text glow tech, improvements to the animation system and others. Was the main point of contact for the engine team during development of these.◦◦◦ Proposed and helped implement solutions for issues with 4K support, such as using mipmaps effectively and creating standardized practices for texture compression, which reduced interface memory usage by half.◦◦◦ Spearheaded implementation of new GUI system layout features which helped increase iteration speed. Held workshops for the programmers and other 2D artists on how to effectively use the GUI system. Promoted modularity and good practices which resulted in less time spend by artists scripting UI.⦿ Various work on the 3D character portraits, from creating cameras and lighting setups, to tweaking final tonemapping settings, as well as implementation of full body portraits in the frontend.

# Illustrations and UI assets for various PDS projects: Imperator, Europa Universalis, Hearts of Iron.

Stockholm, Sweden

# Produced environment and prop concepts, as well as UI mockups for the game Warhammer: End Times - Vermintide (PC/PS4/XB1).— Created a style guide document for environment artists, and provided guidance towards meeting visual targets and world lore requirements.— Storyboarded a game trailer pitch.

# Concept design, storyboarding, matte painting and illustration for internal IPs and client IPs in the mediums of animation, commercials, apps, books and games, among them the Webby award-winning iOS app Numberlys and the PS3 title Diggs Nightcrawler.