Petros Lytrivis Email & Phone Number

Athens, Gr

Greece

Athens, Attiki, Greece

Athens, Attiki, Greece

Greece

- Managing a team of 10 people, ensuring optimal business results for major global FMCG, Auto, Tech, Travel & Energy brands in Greece such as Mercedes/Daimler, bet365, Qatar Airways, Hewlett Packard, Pepsico/Tasty, HSBC, Hasbro, Beiersdorf - Responsible for launching, and managing programmatic campaigns using Demand-Side Platforms & DMPs in accordance with the Strategy & Objectives of our clients.- Responsible for the overall Digital Media Strategy of the clients and for the setup and… Show more - Managing a team of 10 people, ensuring optimal business results for major global FMCG, Auto, Tech, Travel & Energy brands in Greece such as Mercedes/Daimler, bet365, Qatar Airways, Hewlett Packard, Pepsico/Tasty, HSBC, Hasbro, Beiersdorf - Responsible for launching, and managing programmatic campaigns using Demand-Side Platforms & DMPs in accordance with the Strategy & Objectives of our clients.- Responsible for the overall Digital Media Strategy of the clients and for the setup and performance of their campaigns, which include delivering budgets, drawing insights from data sets to optimize towards client KPIs. Show less

Greece

Cyprus

- Developing a distinct online marketing strategy for each client to meet their business goals- Creating and setting up PPC campaigns on both Adwords & Facebook platforms- Performing daily management/optimization of PPC campaigns- Monitoring and tracking of keyword bids, CTR, CPC, conversion rate, quality score and other important performance metrics- Implementing dynamic or standard Remarketing methods & Remarketing Lists for Search Ads (RLSA)- Creating A/B test landing… Show more - Developing a distinct online marketing strategy for each client to meet their business goals- Creating and setting up PPC campaigns on both Adwords & Facebook platforms- Performing daily management/optimization of PPC campaigns- Monitoring and tracking of keyword bids, CTR, CPC, conversion rate, quality score and other important performance metrics- Implementing dynamic or standard Remarketing methods & Remarketing Lists for Search Ads (RLSA)- Creating A/B test landing pages to evaluate performance- Optimizing clients' websites/E-shops for lead acquisition or conversions- Business Reporting for all campaigns to evaluate ROI and ROAS metrics- Assisting/Briefing graphic designers for banners' creation (Static or dynamic HTML5)- Using Google Analytics to analyse & improve campaign performance - Coordinating with digital publishing groups for media buying and planning activities- Developing Content marketing strategies to meet client SEO Goals- Implementing SEO techniques with both On-page and Off-page activities- Developing/Implementing strategy for Social media accounts for a variety of clients Show less

Greece

- Setting up and optimizing company's social media profiles- Briefing graphic designers for social media designs such as cover photo, profile image, Facebook Ads and thumbnails- Creating and Managing Social Media Content Calendar- Developing and executing strategies for growth of page likes, increase of engagement and audience reach- Designing, creating and managing Social ad campaigns- Analyzing campaigns and their results- Conducting sweepstakes in order to meet brands… Show more - Setting up and optimizing company's social media profiles- Briefing graphic designers for social media designs such as cover photo, profile image, Facebook Ads and thumbnails- Creating and Managing Social Media Content Calendar- Developing and executing strategies for growth of page likes, increase of engagement and audience reach- Designing, creating and managing Social ad campaigns- Analyzing campaigns and their results- Conducting sweepstakes in order to meet brands objectives Show less

Greece

- Setting up and optimizing company's social media profiles- Managing day-to-day activities such as generating and publishing daily content- Creating relevant content to reach the company’s target audience (Tour operators & Tourists)- Listening and responding to users to raise engagement- Designing, creating and managing Social Ad campaigns- Measuring and Analyzing campaigns to evaluate ROI & ROAS- Collaborating with other departments (Customer Service, Sales, etc.) to… Show more - Setting up and optimizing company's social media profiles- Managing day-to-day activities such as generating and publishing daily content- Creating relevant content to reach the company’s target audience (Tour operators & Tourists)- Listening and responding to users to raise engagement- Designing, creating and managing Social Ad campaigns- Measuring and Analyzing campaigns to evaluate ROI & ROAS- Collaborating with other departments (Customer Service, Sales, etc.) to manage user's inquiries Show less

Lakedaimonos 56, Peristeri 12137

- Brand development- Online paid campaigns (Google Adwords)- Social Media Administrator- Web site traffic growth- Business Development

Greece

- Email list acquisition- Conversion optimization- Social Media Management- SEO strategy & content creation

Master Of Business Administration - Mba, Digital Transformation

Master Of Arts - Ma, Advertising

Msc, Strategic Entrepreneurship, Distinction

Activities and Societies: Consultancy Skills, Ecommerce, e-Marketing, Innovation and Technology Transfer

Bachelor, Business Administration, Very Good

Activities and Societies: Management, Marketing, Human Resource Management, Entrepreneurship