Mariia Iushchenko Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Responsible for Sustainability Ratings for Requesting companies.

Barcelona, Catalonia, Spain

As an instructor of the Product management bootcamp, I talk about Design Thinking, Product and Business metrics, and Agile methodologies. In addition to this, I help students prepare their final projects.

Mentoring people with different requests:- Career path to the product management- Interviews and test tasks review- CV review- Relocation and finding a new career opportunity- Personal development planHelping companies with different requests:- How to start new product from scratch- How to launch an ed-tech product- How to organize and improve business processes

Barcelona, Catalonia, Spain

Partium is a B2B2B SaaS solution that provides AI Part Search so users can find parts faster.I lead a new product branch that facilitates the conversion of searches into spare parts orders. I initiated the product from its inception, conducting audience and market research and delivering empowered MVP.ACHIEVEMENTS:- Conducted discovery cycle and released an add-on from scratch within 6 months.- Launched an add-on, boosting revenue by 30% year-over-year.- Achieved product-market fit in a key revenue segment and 60% adoption within 6 months.- Implemented an AI model to find spare parts into an add-on.RESPONSIBILITIES:- Conducting different types of research: market, competitors, and customers interviews- Lead the full cycle of the product initiation and development from creating a strategy, vision, and roadmap to a new branch of the product till the user stories for the design and development team- Initiated and created a metrics tree for the product in collaboration with the product team- Created documentation to support product releases: internal and help center pages- Initiated the change to the pricing approach for a new brunch of the product

Netology is a B2B and B2C top-3 ed-tech platform in the region.As Team Lead, I was responsible for the whole student’s experience from the first interaction with the content until graduation. My team is working on discovering and launching new educational formats and improving new ones.ACHIEVEMENTS:- Formed 2 teams from scratch of 6 people and managed 2 development teams of 10 people.- Discovered and released from scratch a new educational format - an online bootcamp with a profitable financial model in 3 months.- Saved 10k EUR of the annual budget on program courses by launching automated data assignments for programming courses.RESPONSIBILITIES:Product management- Formed vision and strategy for students’ experience with content and formats- Formed metrics tree- Owned experiments flow with content and formats- Collaborated with stakeholders in business and tech departmentsPeople management- Leading the group of 2 PMs and 1 project group of 3 people (bootcamps)

Semrush is a B2B and B2C SaaS platform for web and mobile analytics.As a Senior PM, I spearheaded the creation of a new internal product for Semrush employees and the back office from the ground up. Additionally, I led a product development team of three people, overseeing the entire hiring process from interviews to onboarding.ACHIEVEMENTS:- Hired and led a team of 4 people from scratch.- Discovered and delivered an internal operational product from scratch in 4 months.- Achieved 80% of employee usage and 75% of the retention rate within 6 months- Saved more than 15k EUR annually for optimizing three business flows in 1 year and 6 months.RESPONSIBILITIES:- Initiated and developed the product from inception.- Managed processes to align stakeholders and teams towards common goals.- Oversaw the team's Profit & Loss statement.- Spearheaded the adoption of Amplitude for the product.- Established a process for internal product discovery, gathering valuable insights from customers and stakeholders.

Checkaso - a B2B and B2C ASO platform used to track analytics in app stores. I lead platform development from the first stage and MVP launch.ACHIEVEMENTS:- Delivered an ASO platform MVP in 3 months.- Boosted revenue per user by 30% within 4 months.- Initiated pivoting the product to ASO beginners.- Trained an AI model to give hints on improving mobile app visibility.RESPONSIBILITIES:- Decomposing global vision to tasks for a project group- Backlog grooming, sprints planning, and business testing- Planning marketing activities and their implementation according to metrics and KPI- Taking part in forming product strategy and pricing policy- Initiated and conducted integration with a payment system (analog of Stripe)- Metric tree building and planning features according to key metrics- Roadmap planning and execution- Competitors, market, and customer research- Coordination between teams to align processes and goals- Scrum and Kanban frameworks implementation- Conducting interviews with users- Customer development based on quality and quantity data

Wrike - a B2B SaaS platform to streamline project management across teams.Product management of the Wrike website and leading the developers' team. Aligning processes across marketing, design, developers, and product teams globally.ACHIEVEMENTS:- Increased conversion rate by 1% in a month (>1M visitors/month) by real-time personalization based on users behavior- Launched over 100 website tests, increasing the number of trial users by 10%.Responsibilities:- Project development management from initiation (including breakdown structure) to successful completion- Developing short-term and long-term roadmaps for the website project to cover all business and operation areas- Forming priorities for the team of developers and creating a sprint backlog- Monitoring, and analyzing the performance of the website projects developed corresponding to business goals and needs- Created CMS based on WordPress for the self-content management for marketing teams- Creating manuals for new functionality developed and making demos for other team members

Presenting Adsterra brand worldwide.Creating content strategy, POSM and leading event marketing activities.ACHIEVEMENTS:- Increased conference attendance of Adsterra brand 2 times.- Produced first Adsterra ebook from scratch- Product content writing: notifications, trigger e-mails- Creating the company`s Brand Book- Influence markting adoption- Conducting competitors' research

ACHIEVEMENTS:- Instagram audience was increased 3 times organically- Influence marketing chain was established- Effective low-cost ad campaigns to drive students were run

ACHIEVEMENTS:- Streamlined process of working with remote teams and content managers- Organized ConversionConf events- Launched video content project with top SPB clinics to drive chemist's store Youtube channel activities

Project work- POSM- Event management- Budgeting

- Media planning- Content marketing- POSM- Event- SMM

- Media planning- Content marketing- POSM- Event- SMM- Administration

Bachelor'S Degree, Tourism And Sociocultural Service, 4,2

Professional Education, Translator For Professional Communications, 4