Paris Mackey is a highly accomplished content strategist with a proven track record of driving brand growth and engagement through digital strategy and innovative brand development. Paris has worked with notable companies such as Niantic, Sony Picture Television, Hulu, HBO, and Ubisoft to scale their online presence and reach millions of fans across social and digital platforms. Paris excels in leading high-performing teams, fostering collaborative relationships, and developing impactful campaigns across various platforms. Their expertise in content creation, digital strategy, and brand development has led to significant increases in brand engagement, social media followers, and brand awareness for the companies they have worked with. Paris is known for their EQ, facilitation skills, listening abilities, and negotiation and building expertise, making them a valuable asset in the content strategy field.In their most recent role as Global Head of Content and Social at Niantic, Paris spearheads content and social strategy for the company's suite of augmented reality products. They have successfully developed innovative campaigns, fostered collaborative partnerships with major brands and influencers, and led a high-performing team of content creators and social media experts. Prior to Niantic, Paris served as the Head of Social (Executive Director) at TVGla, where they oversaw the agency's social media practice, led strategic development for global social brands, and ran digital creative strategy for notable TV shows. Paris's skills span across digital ecosystem development, paid media, analytics, brand strategy, creative production, social media strategy, video production, online community development, augmented reality, and AI. Their passion for community and connection, honed through their upbringing in Hawaii, has driven them to grow online advocates for brands and create impactful content that resonates with audiences.TL;DR:❤️ I love what I do 🧠 EQ is my greatest strength🤝 Facilitator and believer in esprit de corp👂 I'm the listener in the room 👷🏽 Negotiator and Builder Tennis, cooking, traveling, and live music keep me balanced.