Paul Magnani Email & Phone Number

Pittsburgh, Pa, Us

Hershey, Pennsylvania, United States

Specialized in providing data analytics, marketing, technology and digital transformation subject matter expertise and project leadership for some of World's leading brands and forward-thinking organizations of all sizes and representing a wide range of industries- Demand forecast optimization using machine learning, macroeconomic data and predictive analytics.- Price, product and promotion analytics optimization through the selection, development and implementation of advanced… Show more Specialized in providing data analytics, marketing, technology and digital transformation subject matter expertise and project leadership for some of World's leading brands and forward-thinking organizations of all sizes and representing a wide range of industries- Demand forecast optimization using machine learning, macroeconomic data and predictive analytics.- Price, product and promotion analytics optimization through the selection, development and implementation of advanced analytics and AI solutions.- Digital transformation vision, strategies and roadmaps for marketing, retail, consumer product and healthcare brands.- Conducted requirements definition, solution design, technology and data assessment, software selection, deployment planning, business case development, data analytics, data visualization and a wide range of other related functions.- Managed global teams for clients in Europe, North America, Latin America and Asia Pacific. Show less

Greater Pittsburgh Area

Greater Pittsburgh Area

Greater Pittsburgh Area

Co-founded a small, specialized data-driven solutions agency.Created customized applications for Pittsburgh-area Healthcare clients that provided actionable insights to maximize Medicare Star Ratings, improve patient post-procedure care compliance (reduce recidivism) and optimize Search Marketing effectiveness.Developed digital and analytics roadmaps that provided current state benchmarks, capability gaps and deployment plans to cost-effectively guide digital maturity evolution.

Lead, evolve and integrate the agency's digital capabilities and services.

Greater Pittsburgh Area

Responsible for evolving and managing MARC's digital capabilities. Lead digital strategy, digital planning. Managed all interactive account executives, creatives, user experience and developers. Left to join Gatesman + Dave

Provided consulting services for Highmark, UPMC. Held the position as SVP Digital for Chemistry Communications.* Interactive agency / team assessment and recommendations. * Account acquisition and growth strategy.* Digital Marketing Strategy* New Business Development

Retained for one year to manage transition following acquisition of REI by Barkley Advertising.▪ Worked closely with Ripple Effects CEO to orchestrate the acquisition of the agency.▪ Maintained high staff retention/morale and maintained client relationships through the acquisition.▪ Restructured to strengthen services including social media, analytics and strategic planning. ▪ Recruited high-end client management and creative talent during this tumultuous period.

PRESIDENT (2007-08); MANAGING DIRECTOR (2001-07); CLIENT SERVICES DIRECTOR (2000-01)Well respected 50+ person interactive agency with offices in Pittsburgh and Philadelphia. Acquired by Barkley Advertising.▪ Integral in transitioning Ripple Effects from a small, regional agency to an Ad Age Top 25 Independent Interactive agency. ▪ Diversified client base from regional to nationwide including the Ad Council, Johnson & Johnson, National Multiple Sclerosis Society▪ Headed… Show more PRESIDENT (2007-08); MANAGING DIRECTOR (2001-07); CLIENT SERVICES DIRECTOR (2000-01)Well respected 50+ person interactive agency with offices in Pittsburgh and Philadelphia. Acquired by Barkley Advertising.▪ Integral in transitioning Ripple Effects from a small, regional agency to an Ad Age Top 25 Independent Interactive agency. ▪ Diversified client base from regional to nationwide including the Ad Council, Johnson & Johnson, National Multiple Sclerosis Society▪ Headed recruitment and development of top-tier staff. Agency won over 100 awards including National Silver Addy, several Webbys and numerous industry awards.▪ Revenue growth of over 300% during my tenure.▪ Managed the overall project portfolio including prioritization of projects. ▪ Initiated and lead Website Accessibility Practice in 2000 to develop websites that were accessible to individuals with and without vision impairments. This lead to projects with Johnson & Johnson, Unisys, Blue Cross/Blue Shield and others. Show less

Hired to explore how Nike could best leverage emerging technologies. Developed and directed a multi-disciplinary team that produced a series of proprietary products that reinforced Nike’s cutting edge reputation, reduced product development cycles, fueled sales and facilitated real-time global collaboration.▪ Reached ‘E’ Band ranking, an award reserved for the top 10% of global managers.▪ Created a business plan and presented to Nike’s top management. Received $5 million in… Show more Hired to explore how Nike could best leverage emerging technologies. Developed and directed a multi-disciplinary team that produced a series of proprietary products that reinforced Nike’s cutting edge reputation, reduced product development cycles, fueled sales and facilitated real-time global collaboration.▪ Reached ‘E’ Band ranking, an award reserved for the top 10% of global managers.▪ Created a business plan and presented to Nike’s top management. Received $5 million in funding.▪ Design and development of data warehouse for product images and information on over 50,000 products.▪ Created customized tools for Sales, Merchandising, Product Marketing and Design▪ Managed a team that consisted of industrial designers, product specialists, digital artists, application developers and technologists. Show less