OverviewIn June 2016, I obtained an O1 Visa. Since then, I have been working independently with clientsthat range from local non profits to a global corporations. I now collaborate with design-led individuals and organizations to help elevate their brand experience. Utilizing form, color, type, voice and imagery, I create brand identity and guidelines, visual design systems, websites, presentations, books and packaging.Notable ProjectsBrand Expression for Samsung Mobile Business, USAWorking within the global SamsungOne brand guidelines, I designed a new identity and brand architecture for Samsung Mobile Business that included a comprehensive visual design system focused on mobility solutions for select business verticals like Healthcare, Finance, Hospitality and Retail.Brand Strategy, Identity and Packaging for Beautiful Day, RI, USAI partnered with Giant Shoulders & Co, a Rhode Island based creative collective to revive and rebrand a local non-profit ‘Providence Granola Project’ to an up-and-coming national brand—Beautiful Day.Brand Strategy and Identity Design for VanitiBox, IndiaVanitiBox is a brand new startup with a 50 year old legacy. I collaborated with VanitiBox to develop their brand voice and design a brand identity that resonated with their ethos and aspirations.Notable ClientsSamsung Mobile Business, USAGiant Shoulders & Co / Beautiful Day, RIZoku LLC, Hoboken NJ Rohini Parab Realty, Tracy CA VanitiBox, India.

Overview: Wasabi Rabbit is a veteran-owned marketing communications firm specializing in strategy, brand and sales-driving campaigns. The agency’s expertise in customer behavior, digital technology, analytics, and today's complex media ecosystem leads to award-winning creative that stands out in today’s multi-channel, multi-screen, and social marketplace. Wasabi Rabbit's B2B and B2C clients appreciate the delivery of innovative, business-building plans leveraging unique insights and fresh thinking to connect with target markets. My former company, Barnum Design merged with Wasabi Rabbit. With the new merged entity came new responsibilities and newer opportunities. Responsibilities: As the design director, a key part of my 
role was to help shape the new identity of the agency. From conceptualizing a new brand platform
 to rethinking the brand’s personality, and from designing the new visual identity to crafting brand expressions, I contributed to it all.My responsibilities included working closely with the leadership team (brand and strategy) to define and develop design concepts and visual systems that realize brand strategies and help achieve our clients’ business goals.Clients:Belle Harbour Capital.Hughes Communications.Olmsted Foundation.Revelwood.Sysomos, Inc.USAA.Learn more at www.wasabirabbit.com, or follow the social media hashtag #WasabiRabbit.

Overview:Barnum Design provided an opportunity to collaborate with entrepreneurs and learn the business side of design. A small team led to greater responsibility and fostered strategic thinking. Here, I went from crafting traditional print to conceptualizing and designing purpose driven brand experiences using a variety of interactive platforms.Client Work:Conceptualized brand design direction based on research of competitive landscape, parallel industries/markets and current design trends. Frequently performed brand audits, a discovery & analysis of their current assets to help understand the brand's platform and define an effective communication strategy.Designed and produced a variety of brand assets, including brand-mark/visual identity systems, website design, product packaging systems, and brand & corporate communication materials to support our client’s marketing programs.Internal (Studio Work):As part of the Barnum team, collaborated with key stakeholders to design a proprietary brand tool – The Brand Opener. This tool is designed as a workbook and has been immensely productive in conceptualizing effective brand strategy.Realigned internal design assets to help create a modular presentation system. The presentation design has since been applied and adapted across various projects, proving to be significantly efficient, adding exceptional value to the internal design process. Have been continually improvising and adding insightful modules to help maintain a relevant and updated system.The presentation design and architecture has further facilitated the creation of secondary toolkits, such as, brand standards, mood-board layouts and the content generation workbook.Clients:DeeplyRooted, LLC.Ellman Family VineyardsEmergent Technologies, Inc.Jeffco Fibres Inc.Latex InternationalRTape CorpSealed Homes

Role & Responsibilities:My primary role was to develop visual concepts and design solutions based on creative briefs. Worked in tandem with account/brand managers on brand identity projects including packaging and label design of select alcohol brands from concept to final production.Art-directed the look-and-feel for various advertising campaigns and marketing programs in both, print and digital media. I did everything that helped hone my craft, from packaging design to identity systems, to corporate communications and brand promotions.Stayed hands-on throughout production, coordinating with external agencies, photographers, and printers to ensure smooth and timely execution of projects. Awards & Recognition:Had the honor of designing the identity of the very company I worked for, which was acknowledged with a CEO’s Guild Award.Represented the company and participated at a national level logo design competition held by commerce and industries department, Government of West Bengal. The design was judged as the fifth best among 1300 entries.

Service Summary:Successfully completed basic military training at the Indian Military Academy, Dehradun. Was granted commission to 194 Field Regiment, Artillery.Graded A (alpha) for certificate course in weapon technology from the School of Artillery, Deolali. Appointed Gun Position officer for Q (quebec) Battery, 194 Field Regiment. and subsequently Promoted Battery Second-in-command for Q (quebec) Battery, 194 Med Regiment. Served with 45 Rashtriya Rifles (Paramilitary Services) as Company Commander, E (echo) Company.