Different beats better. As an entrepreneur and business leader who has built successful international business from scratch, I have found the key to succeeding against competition is to be different and know your key value proposition inside and out. Through my work at Categorical, I have advised a significant range of clients across an even broader range of sectors. My work with each one has involved leveraging my financial and marketing acumen to identify market trends and work with boards to define an integrated marketing strategy that aligns with their strategic objectives. By engaging with all client stakeholders, from board-level leaders through to front-line executives, I have developed innovative strategies that has been critical to increase efficiencies, realise commercial growth or support the development of internal talent. Now, I am looking to capitalise on my experience to contribute to organisations seeking independent critical oversight and advice on how they can revitalise their sales and marketing approach to drive shareholder value. This can be as a Non-Executive Director, Board Member or Board Advisor.