I’m a Strategy Sociologist. I love to discover identities of people, brands and corporations and how they build relationships with individuals, communities and societies. Studying law has helped me to master strategy in terms of abstract principles and applied practice.I love brands far beyond the marketing context. Their identity and purpose helps writing business and innovation strategies, motivates employees and talent, inspires engineers or developers and ultimately leads to organizational focus and success. Brands are driving qualitative and quantitative growth. Let's go!