Passionate about storytelling, I have dedicated myself to developing content strategies in the digital environment for over fifteen years, aiming to foster connections between brands and people. I am an executive with a remarkable leadership profile, strategic vision and experience in global projects and processes of change.Extensive experience in leading Content, Social Media, Influencer Marketing, and PR campaigns and activations for major companies in a wide variety of sectors, such as food and beverage, tourism, pharmaceutical, automotive, infrastructure and energy sectors. Responsible for managing and financially recovering a business unit. Experience in business development, client services, offer restructuring, team and process management.Annual budget planning, with quarterly reforecasts, and supervision of reports for the global headquarters. Global account leadership; supervising all Content and Social Media deliveries for Mexico's Tourism Board, a government agency responsible for international tourism development. Responsible for developing Content and PR strategies for other business units within the Publicis Group, adhering to global directives while focusing on cross-agency collaboration, client protection, and revenue retention. Regional Digital Lead, handling global business opportunities, best practices, and tool evaluation. Developed and managed the agency's in-house video studio and supervised productions. Before venturing into the world of marketing and advertising, I worked as a journalist at O Globo newspaper and CARAS magazine, during a time when both were leading and renowned in the industry.Committed to colaboration and change, passionate about people management and development, innovation, self-awareness processes, and outdoor activities.Insta:@/patialbuc@/mina_sou_euContact infos:albuquerque.patricia@outlook.com.br+55 11 98515-9494