Pedro Maldonado Email and Phone Number
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With more than 60 Million customers and a GDP that, if it was a standalone economy, would rank as the 5th largest economy in the world. US Hispanics represent one of the biggest growth opportunities in the US. I have been fortunate to serve this customer segment for over 15 years, developing teams working on Strategy, Product, Translation, Marketing, Business Development, Category Management and Sales. I have leveraged this experience across Ecommerce, Drug, Mass, Independents and Convenience (omnichannel) to launch and develop successful business units, serving Multicultural and Hispanic customer segments, in two Fortune 5 companies.
Amazon
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Sr. Manager, Product | Us Spanish Language StoreAmazon Apr 2023 - PresentSeattle, Wa, UsI am proud to lead a team with Product, Content, Category, Localization (translation), Marketing, and Customer Research functions. Our team is obsessed with delivering the best inclusive customer experience in the US Spanish Language Store.
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Manager, Product-Category-Content | Us Spanish Language StoreAmazon Apr 2020 - Mar 2023Seattle, Wa, UsWe are continually working to improve the customer experience for US Hispanics, I am focused on building selection, content and marketing that resonates with our customers.
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Category Management, Amazon GoAmazon Dec 2018 - Apr 2020Seattle, Wa, UsCollaborated developing the strategy for perimeter categories of the most exciting retail concept "Amazon Go".
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Co-FounderHispanic Growth Ventures (Hgv Distribution, Llc) Dec 2017 - Dec 2018I caught the entrepreneurial bug and worked on the development and launch of nutritional supplement line Habet! We successfully placed the product in Walmart, CVS, Walgreens, HEB and across more than 500 independent supermarkets!
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Dmm Strategy Y Más - Tailored OfferingsCvs Health Sep 2015 - Dec 2017Woonsocket, Ri, UsEstablished the strategic framework for CVS Pharmacy retail stores to successfully serve the US Hispanic population and leverage this customer segment as a key pillar for growth.This lead to acquisition of Navarro Discount Pharmacy where I was the Program Management lead for the post merger retail integration. I then was the lead for the development of the Hispanic customer center of excellence and the creation and successful launch of the Hispanic retail concept, CVS Pharmacy y más. On this role I managed a team responsible for front store merchandising, category management, pricing and advertising. -
Director Multicultural MerchandisingCvs Health Jan 2013 - Sep 2015Woonsocket, Ri, UsOnt this role I developed the merchandising strategy for multicultural customers across all front store categories (Consumables, Health and Beauty and General Merchandising). I was also responsible to restructure operations and lead a team in charge of the merchandising and category management functions for the Puerto Rico market.
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Director Of Hispanic Marketing & ProcurementCentral Grocers, Inc. May 2007 - Nov 2012Conducted an Industry Structure Analysis (using a location model framework) to develop and launch a successful new business unit focused on serving Hispanic consumers. On this role I had the opportunity to develop a new Hispanic program that included procurement, merchandising, marketing, pricing functions that helped over 1,000 independent retailers across the Midwest reach this growing customer segment.
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Hispanic Products Category ManagerDearborn Wholesale Grocers Feb 2003 - May 2007Redesigned business focused on providing products that appeal to Hispanic consumers. Developed a wholesale, procurement, marketing, and sales program for more than 2,000 convenience retailers (Walgreens, 7-11, Gas Stations, Bodegas) which increased sales more than 300%, gross profit more than 290% and vendor advertisement revenue more than 465% in 3 years.
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Director Of Hispanic OperationsFive Continents 2002 - 2003• Managed two different post-acquisition integrations of Hispanic distributors.• Developed new sales force focused on Hispanic and Asian products. With sales territories across the Midwest.
Pedro Maldonado Skills
Pedro Maldonado Education Details
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Northwestern University - Kellogg School Of ManagementAnd International Business -
Tecnológico De MonterreyEconomics
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Wentworth Military AcademyHigh School Diploma
Frequently Asked Questions about Pedro Maldonado
What company does Pedro Maldonado work for?
Pedro Maldonado works for Amazon
What is Pedro Maldonado's role at the current company?
Pedro Maldonado's current role is Sr. Manager, Product | Head of US Spanish Language Store | Vice President of Latinos at Amazon ERG.
What is Pedro Maldonado's email address?
Pedro Maldonado's email address is pm****@****ers.com
What is Pedro Maldonado's direct phone number?
Pedro Maldonado's direct phone number is +140166*****
What schools did Pedro Maldonado attend?
Pedro Maldonado attended Northwestern University - Kellogg School Of Management, Tecnológico De Monterrey, Wentworth Military Academy.
What are some of Pedro Maldonado's interests?
Pedro Maldonado has interest in International Travel, Golf, Hispanic Marketing, Tennis, Digital Photography.
What skills is Pedro Maldonado known for?
Pedro Maldonado has skills like Strategy, Management, Marketing Strategy, Retail, New Business Development, Merchandising, Sales Operations, Strategic Planning, Market Planning, Marketing, Supply Chain, Grocery.
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