Prashant V Malik Email & Phone Number

Charlotte, North Carolina, US

• Global leader for brand and engagement strategy to cultivate relationships with customers, influencers, and industry bodies
• Leading a global team of managers responsible for developing and executing product go-to-market planso Target industries include food retail, pharma, automotive and buildingso Target audience include leaders and.
• Project lead for SBG's digital transformation program, focused on revamping the lead-to-revenue process, optimizing the marketing automation vendor ecosystem, and enhancing the utilization of technology/tools
• Owner of marketing budget and RoI

Charlotte, North Carolina, US

• Subject matter expert on customer lifecycle marketing
• Developed, managed, and executed Account-Based Marketing (ABM) initiatives to generate a multi-million-dollar pipeline in strategic customer and prospect accountso Products offered include predictive maintenance.
• Led transformation of our marketing approach from tradeshow focused to digital-firstNotable achievement
• In charge of multi-million-dollar airline accounts, I developed detailed profiles for personalized campaigns based on personas, purchase history, level of sales engagement, competition, and the airline's operations and.

Navi Mumbai, Maharashtra, IN

• Laid out the complete digital marketing strategy for the enterprise business
• Led the development of digital channels include websites, mobile apps, social media platforms, email, live chat, and virtual assistants

Navi Mumbai, Maharashtra, IN

• A pioneer role and a first-time position in the company
• Built a team of three manager level people
• Created brand, social media, and web strategy
• Partnered with product managers to formulate compelling value propositions, product messaging and thought leadership contentNotable achievements
• Crafted comprehensive media strategy and integrated it into the brand narrative, which resulted in the enterprise website, online ads, and social campaigns contributing approximately 15% in net new sales revenues
• Brought customers, industry thought leaders, and employees under the DoBig messaging umbrella, fostering a robust and cohesive brand experience across diverse online and offline communication channels

Vélizy-Villacoublay, FR

Austin, Texas, US

• A pioneer role and a first-time position in IndiaNotable achievements
• Brought 30+ SIs and ISVs into a formal channel marketing process, ensuring full commitment to planning and executing lead generation and branding initiatives
• Customized marketing materials for the Indian market significantly increased campaign response rates, with indigenous designs outperforming global kits by 200%. Several of these successful campaign ideas were.
• Established a streamlined lead management process, encompassing capture, distribution, follow-up, and measurement. Over the span of four years, the pipeline contribution from partner-led marketing campaigns experienced.

Gurugram, Haryana, IN

• A pioneer/start-up role. Was the first recruit in marketing teamNotable achievements
• Built from scratch, a complete lead generation engine, which contributed to 35% of pipeline and 25% of new sales revenues
• Contributed USD 1.5 million over 2 years through offshore business development initiatives, without involving onsite sales managers
• Developed an efficient pre-sales process that reduced the turnaround time of proposal creation by almost 50%. The quality of proposal/RFP responses also improved drastically