Prashant V Malik Email & Phone Number

Charlotte, North Carolina, Us

Global leader for brand and engagement strategy to cultivate relationships with customers, influencers, and industry bodies• Leading a global team of managers responsible for developing and executing product go-to-market planso Target industries include food retail, pharma, automotive and buildingso Target audience include leaders and managers for sustainability, R&D, design engineering, mechanical engineering, and production line• Project lead for SBG's digital transformation program, focused on revamping the lead-to-revenue process, optimizing the marketing automation vendor ecosystem, and enhancing the utilization of technology/tools• Owner of marketing budget and RoI

Charlotte, North Carolina, Us

Subject matter expert on customer lifecycle marketing• Developed, managed, and executed Account-Based Marketing (ABM) initiatives to generate a multi-million-dollar pipeline in strategic customer and prospect accountso Products offered include predictive maintenance software, engines, auxiliary power units, cockpit systems and avionicso Target audience include CXOs and functional leaders for IT, aircraft maintenance, fleet management, finance, purchase, and pilots• Led transformation of our marketing approach from tradeshow focused to digital-firstNotable achievement• In charge of multi-million-dollar airline accounts, I developed detailed profiles for personalized campaigns based on personas, purchase history, level of sales engagement, competition, and the airline's operations and future plans. My ABM campaign strategy in 2020 earned me a spot in the Aerospace President’s Club (first-ever for a marketer at Honeywell), for generating $107M in cross-sell/upsell opportunities and securing $30M in business.

Navi Mumbai, Maharashtra, In

• Laid out the complete digital marketing strategy for the enterprise business• Led the development of digital channels include websites, mobile apps, social media platforms, email, live chat, and virtual assistants

Navi Mumbai, Maharashtra , In

• A pioneer role and a first-time position in the company• Built a team of three manager level people• Created brand, social media, and web strategy• Partnered with product managers to formulate compelling value propositions, product messaging and thought leadership contentNotable achievements• Crafted comprehensive media strategy and integrated it into the brand narrative, which resulted in the enterprise website, online ads, and social campaigns contributing approximately 15% in net new sales revenues• Brought customers, industry thought leaders, and employees under the DoBig messaging umbrella, fostering a robust and cohesive brand experience across diverse online and offline communication channels

Vélizy-Villacoublay, Fr

Austin, Texas, Us

A pioneer role and a first-time position in IndiaNotable achievements• Brought 30+ SIs and ISVs into a formal channel marketing process, ensuring full commitment to planning and executing lead generation and branding initiatives• Customized marketing materials for the Indian market significantly increased campaign response rates, with indigenous designs outperforming global kits by 200%. Several of these successful campaign ideas were subsequently adopted by ANZ and ASEAN marketing teams• Established a streamlined lead management process, encompassing capture, distribution, follow-up, and measurement. Over the span of four years, the pipeline contribution from partner-led marketing campaigns experienced substantial growth, multiplying several times

Gurugram, Haryana, In

A pioneer/start-up role. Was the first recruit in marketing teamNotable achievements• Built from scratch, a complete lead generation engine, which contributed to 35% of pipeline and 25% of new sales revenues• Contributed USD 1.5 million over 2 years through offshore business development initiatives, without involving onsite sales managers• Developed an efficient pre-sales process that reduced the turnaround time of proposal creation by almost 50%. The quality of proposal/RFP responses also improved drastically