Lead the development and implementation of internal and external marketing and communication strategies for SLR and its 18 managed assisted living communities Lead the direction of technology advancements for the company and managed communities including both day-to-day technical operations and strategic planning Oversee a 7-member in-house Marketing & Technology, as well a Managed IT Services Provider, and department internship programSuccessfully manage client marketing budgets totaling more than $2.7M; Technology-related budgets totally more than $1.7M, annually Work with onsite community teams on branding and messaging; Train and develop messaging and marketing tools skills for community sales teamsEnsure the integrity of the SLR Brand Oversee the company's growing Public and Professional Education ProgramServe as advisor for the company's DEI Committee

Set and guide communication strategies for SLR and its managed communities through development, management and maintenance of internal and external communications tools and messaging, marketing and outreach tools and materials, website and digital/social media assets, marketing, and advertising and public relations campaigns, helping to ensure consistent articulation of the company’s brand and values and assisting to effectively generate new leads and referral systems.Lead a fast-paced, in-house communication team in creating and managing integrated cross-channel marketing and communications strategies for SLR and its communities. - Provide strategic insight on public relations, marketing initiatives, and associate communications to support the SLR brand and enhance customer experience. - Write feature articles, press releases, advertising and marketing materials, internal communications, presentations, reports, radio, television & video scripts. - Create, optimize and manage content and branding for the organization’s web presence including websites, social media properties, blog and digital marketing strategy. - Develop, implement, certify and promote training and communications materials for SLR's public and professional education initiatives.

Architect and execute award-winning sustainable marketing, public relations, outreach and social media strategies for companies, brands and professionals. Clients and focuses spanned banking and financial, retail, higher education, real estate and senior living industries. Additional areas of expertise include brand development, research, talent recruitment, and personal reputation management.Other responsibilities:• Lead development of marketing campaigns from concept and research through execution and analysis• Managed all account reporting including tracking, measure, and analyze the performance of advertising campaigns, and creating detailed performance reports and proposing optimization strategies• Oversaw agency recruitment, hiring, training and mentoring of talent• Managed project teams• Resolved client issues • Assisted finance department• Developed, managed and facilitated the agency's corporate education program, creating materials and leading workshops, talks and seminars on Social Communications and specific social and new media tools including Facebook, LinkedIn, Twitter, Blogs and Reviewing Platforms

• Worked with clients and their human resources departments on the development of employer brand and recruitment marketing communications programs • Coordinated all aspects of clients’ internal/external employer branding and recruitment marketing and media plans including copywriting, research, creative development, media planning, ad placement, and post campaign reporting• Assisted the agency's new business team by providing research, copywriting, and other administrative support as well as developing proposals and RFPs and assisting in sales and marketing presentions

Assisted in management and production of special events including the annual "Lucky You" Gala. - Obtained in-kind contributions. - Recorded event and financial data. - Wrote copy (articles, letters, releases and other marketing materials). - Collaborated with PR and other professionals to develop fundraiser collateral materials. - Edited / proofread copy as needed.

Ensured state regulatory compliance for the organization's insurance pre-licensing and continuing education programs (including insurance and financial services professionals in the areas of property, casualty, life, accident and health).