Paulo Ricardo Maranhão Email and Phone Number
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✔Bilingual (Portuguese and English) ✔ 10+ years of experience in Marketing, Campaign, and Brand Management. Strong background and expertise in Go-to-market strategy within Telecoms/technology industry ✔LION™ - LinkedIn Open Networker I am a Marketing professional with a Postgraduate Diploma in Business Management and Marketing, certified by Digital Marketing Institute (Ireland), and overall 10+ years of experience in developing and executing strategic marketing plans for well-known technology companies. I successfully managed several product and services launch campaigns ensuring the contribution to the profit, brand objectives, KPIs of the business, and a high level of customer satisfaction.Demonstrates successful ability to convert strategy into execution and ability to work well with multiple stakeholders across the business. I have huge energy and passion for marketing and customer experience, I have been recognized for great results delivering all campaigns within budget (annual marketing budget above €1 million) and increasing online store traffic by 50% by creating and implementing an SEO strategy and converting 30% into high-value sales. I have also come up with a process and interface improvement strategy which led to a 30% reduction in the time required to deliver e-mail marketing demands.Customer Success-oriented professional, always willing to drive product adoption and help customers get the most value out of the company. Great people skills showing tact and poise under pressure when dealing with difficult interpersonal situations. Skilled in asking the right questions to connect with the customer, uncover critical issues and produce insights.I relocated to Europe in 2018 to improve my business English and work in Customer Service roles. I moved to Spain in 2021 to learn Spanish and improve my career internationally so I am looking forward to furthering opportunities.Skilled/experienced in Amazon Ads | Content Marketing | Display Video Advertising | Paid Search with Google Ads | SEO | Social Media | Website Optimization | Email | Google Analytics | Amazon Ads | Project management | Analytical | Leadership | Collaborative approach | Creativity | Teamwork | Very good written and verbal communication in English & Portuguese | Microsoft OfficeI am always interested in expanding my connections on LinkedIn, so feel free to connect and contact me.
Amadeus
View- Website:
- amadeus.com
- Employees:
- 22631
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Senior Digital Media Performance AnalystAmadeusBarcelona, Ct, Es
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Performance SpecialistAmazonBarcelona, Ct, Es -
Campaign SpecialistAmazon Jul 2022 - PresentBarcelona, Catalonia, SpainAs an experienced Ads Campaign Specialist at Amazon, I leverage my expertise in Amazon Advertising solutions to drive optimal campaign performance for a diverse portfolio of advertisers. My role involves:●Campaign Optimization: I specialize in optimizing end-to-end ad campaign performance, ensuring advertiser goals are not just met, but exceeded. I use data-driven insights and monitor campaign progress closely to continually refine strategies.●Cross-Functional Collaboration: I work cross-functionally with key stakeholders, including Sales & Marketing, Product Development, and other Amazon partners, to resolve issues and enhance advertiser experience. This collaboration is essential in delivering impactful business outcomes.●Advertiser Education & Support: I provide tailored onboarding and ongoing support, helping advertisers understand and maximize Amazon Advertising products. This includes leading 1:1 training sessions and setting up campaigns for new and existing advertisers.●Data Analysis & Strategy: My ability to interpret data trends allows me to create effective keyword lists, bid strategies, and budget recommendations. I gather and review data at various levels to identify opportunities and drive campaign success.●Customer-Centric Solutions: I engage with advertisers to understand their goals, offering personalized solutions that align with their expectations. I also identify opportunities to improve Amazon Advertising products, ensuring customer feedback is integrated into our evolving strategies.●Innovation & Testing: I am actively involved in testing new internal tools, gathering insights, and sharing feedback with product and engineering teams to enhance our offerings.By staying at the forefront of digital advertising trends and continuously adapting my approach to the dynamic needs of advertisers, I ensure that my clients achieve their business objectives, while also contributing to Amazon's success in the competitive digital marketing landscape.
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Customer Service SpecialistThefork, A Tripadvisor Company Jan 2022 - Jul 2022Barcelona, Catalonia, Spain● Provided education and support to 2,000 restaurant business partners in the UK on The Fork’s software migration, emphasizing the benefits and available tools.● Managed the progress of the migration project, working cross-functionally with Sales, Marketing, Training, and Product Development teams to ensure smooth transitions.● Manually migrated data settings from Bookatable to TheFork Manager system. Achievements:○ Transitioned from a three-month temporary position to a permanent role after consistently delivering exceptional performance and exceeding expectations -
Digital Marketing ConsultantSelf-Employed Feb 2020 - Dec 2021Dublin, County Dublin, IrelandEmployment gap due to COVID-19 pandemic.▪ May'21 - Relocated to Barcelona to expand international career and improve language skills (Spanish). ▪ Feb'20 – May'21 - Focused on developing English language skills and reaching a digital marketing certification during COVID-19 lockdown in Dublin.Achievements: ▪ Feb'21 - Successfully obtained one of the world's most recognized Digital Marketing diplomas, became a Digital Marketing professional certified by the Digital Marketing Institute of Ireland, after completing online coursework and being approved on the final exam. This course teaches the fundamental principles of digital marketing. It is the most widely taught, industry-accredited qualification available in digital marketing. The Certified Digital Marketing Professional Program is exclusively designed, validated and taught by leading digital marketing professionals. Digital Marketing Institute is recognized as a global authority on Digital Marketing capability, it has certified over 25k+ people and has 130k+ members worldwide over 12 years of excellence. This certification is globally recognized and endorsed by some of the top industry bodies including the American Marketing Association. The modules include: Content Marketing | Display Video Advertising | Paid Search with Google Ads | SEO | Social Media | Website Optimization | Email | Google Analytics ▪ Dec'20 - Attained a certificate in Advanced General English online course level C1 after 6 months of study (720h).
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Customer Service RepresentativeSchorman | Derrycourt | Buswells Hotel | Primark | Central Hotel | Café Java Feb 2018 - Feb 2020Dublin, IrelandGap year living abroad: I relocated to Ireland in 2018 to improve my Business English in a part-time English course and work as a part-time Customer Service Representative/General Operative: Schorman | Dublin, Ireland | Jan’20 – Feb’20 | COVID-19 Unemployment: released from work due to Covid-19 job cuts Derrycourt | Dublin, Ireland | Apr’19 – Dec’19 Buswells Hotel | Dublin, Ireland | Feb’19 – Nov’19 Primark | Dublin, Ireland | Oct ‘18 – Dec ’18 Central Hotel | Dublin, Ireland | Aug’18 – Jan’19 Café Java | Dublin, Ireland | Jun’18 – Aug’18 Career break to manage the entire relocation process to live in Ireland to improve business English and expand career internationally | São Paulo, Brazil | Feb'18 - Jun'18 Achievements: Increased the Boswells Hotel’s guest satisfaction score by 20% on the mystery shopping program. Learned how to support customers from all over the world. Improved team working skills. Upper-Intermediate General English Course level B2 (360h) | Ned Training, Dublin | 2019. Pre-Intermediate General English Course level A2 (360h) | Atlantic Language School, Dublin | 2018.
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Senior Marketing ExecutiveTelefonica Jun 2013 - Jan 2018São Paulo, Brazil Developed and implemented go-to-market strategies, providing clear guidance to creative teams in the development of integrated marketing communication plans for both ATL and BTL, e-commerce solutions and content to drive brand awareness and expand product positioning. Managed advertising & promotion budgetary support to the brand team, negotiated extra budget for launch campaigns with business partners such as Apple, Samsung, Motorola, LG, and Sony among others. Developed briefings and managed several digital media plans (SEO/SEM, display advertising campaigns), landing pages, online pre-orders campaigns, e-mail marketing and content for social media platforms to increase sales on the digital channel with constantly monitoring campaign effectiveness. Worked in collaboration with PR, created content for press release kits and organised events to increase brand and product awareness with industry influencers. Co-ordinated POS materials development and promotional campaigns and provided regular communication updates for over 3,000 stores. Handled various internal communications campaigns - including smartphones sales promotions to employees and content creation using direct marketing tools (SMS and email marketing). Participated in and contributed to the preparation of presentations and materials for the cycle meetings held Achievements: Managed an annual marketing budget above €1 million and delivered all campaigns within budget. Developed an advertising campaign with Apple (iPhone 8) and Samsung (Galaxy S8) that generated a 20% increase in sales for the fourth quarter of 2017, refocusing the investment on media at points of sale. Increased online store traffic by 50% by creating and implementing an SEO strategy and converted 30% into high-value sales. Came up with a process and interface improvement strategy which led to a 30% reduction in the time required to deliver e-mail marketing demands. -
Trade Marketing SpecialistMotorola Mobility (A Lenovo Company) Aug 2012 - Jun 2013São Paulo, Brazil Orchestrated the planning, development and execution of in-store marketing programs and visual merchandising materials (sales guide, e-learning, videos, experience apps, sales speech, uniforms, displays), Collaborated with key sales accounts and field team to identify needs and implement marketing campaigns for national point of sales. Built & maintained relationships with retailers to collaborate on marketing co-ops to increase branding and sales. Managed day to day retail budget & calendar, project deadlines and weekly status meetings to ensure successful implementation and execution of workflow and deliverables. Monitored and analyzed ROI based campaign impact and company sales performance and make recommendations for future investments of resources based on results.Achievements: Implemented Motorola's trade marketing campaign for launching the smartphone “Moto RAZR i” which increased the company’s retail brand recommendation by +28% (Q1/2013) throughout retail. Ensured the maintenance and upkeep of over 1,000 premium digital retail displays across the country. Hired by Telefonica in recognition of the quality of the work and results delivered as Motorola's main marketing contact point. -
Marketing AnalystMotorola Mobility (A Lenovo Company) Jan 2009 - Aug 2012São Paulo, Brazil Participated in the development and execution of several 360° new product launch plans in partnership with Telefonica including pre-launch, PR, price definition, channel strategy, key visual, media plan on/offline, segmented actions, social media, trade marketing, incentive campaigns, salesforce training, corporate events and internal communication to position and support Motorola brand and products in the account. Managed budget by tracking and reporting costs, negotiating with commercial partners and monitoring marketing actions. Handled promotional and product demonstration campaigns, in-store/POS, promotional literature, innovative displays, packaging, collateral materials and merchandising to increase revenue. Conducted consumer and user experience researches, policies, pricing and distribution analyses, monitored product strategies, market trends and competitor activities to ensure high campaign ROI, competitive pricing and customer retention. Executed full end to end management of the process (creating, producing, distributing, installing and maintaining) of digital merchandising materials as well as an end-to-end customer experience at multiple points of sale across the country.Achievements: 2012 - Worked on the development and implementation of the Moto Razr Maxx smartphone launch campaign, which promoted the sale of 30 thousand units.
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Marketing AssistantMotorola Mobility (A Lenovo Company) Jan 2009 - Jan 2010São Paulo, Brazil Same duties as above in a junior level.Achievement: Q4'09 - Implemented aggressive sell out incentive campaigns that increased retail recommendation by +15% x Q4’08.
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Marketing InternMotorola Mobility (A Lenovo Company) Feb 2005 - Dec 2008São Paulo, Brazil Participated in and contributed to the development and execution of strategic seasonal campaigns, off promo and regional investments. Coordinated internal areas for alignment and approval of the product launch, monitored market trends, product differentials and managed marketing budget and deadline. Conducted consumer research as well as user experience and behavioural analysis to create product recommendations and target offers. Monitored market trends and competitor activity to ensure high campaign ROI and customer retention. Assisted in monitoring channel development, project management and sales distribution, analysed sales metrics and marketing strategies to increase sales and brand awareness. Wrote performance reports and metrics – identified areas that needed improvement, compiled results and suggestions for future actions, and prepared monthly reports of sales performance. Dealt with suppliers by looking after the quotation, invoicing, setting deadlines and negotiating. Assisted in the development of key metrics and performance indicators to measure overall financial performance, focused on improving the efficiency of product development, lifecycle, processes, and workflow.Achievements: Great support in the POS actions helped Motorola to obtain 53% of recommendations in Telefonica’s stores becoming the most recommended phone brand by the sales force. Implemented three 360 Marketing campaigns with one of the most important Motorola's business partners (Telefonica), during 2008 (smartphone Motorokr U9, Windows Live Campaign and Mallu Magalhães project).
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Sales InternMotorola Mobility (A Lenovo Company) Jun 2003 - Jan 2005São Paulo, BrazilSame duties as above in a junior level.
Paulo Ricardo Maranhão Skills
Paulo Ricardo Maranhão Education Details
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Digital Communication And Media/Multimedia -
2.1 / 90%
Frequently Asked Questions about Paulo Ricardo Maranhão
What company does Paulo Ricardo Maranhão work for?
Paulo Ricardo Maranhão works for Amadeus
What is Paulo Ricardo Maranhão's role at the current company?
Paulo Ricardo Maranhão's current role is Senior Digital Media Performance Analyst.
What is Paulo Ricardo Maranhão's email address?
Paulo Ricardo Maranhão's email address is fp****@****ola.com
What schools did Paulo Ricardo Maranhão attend?
Paulo Ricardo Maranhão attended Digital Marketing Institute, Bsp - Business School São Paulo, Uninove.
What are some of Paulo Ricardo Maranhão's interests?
Paulo Ricardo Maranhão has interest in Negócios Sociais, Economia Criativa, Social Media, Liderança, Marketing De Relacionamento, Gestão Cultural, Eventos, Projetos Culturais, Children, Comportamento De Compra E Consumo.
What skills is Paulo Ricardo Maranhão known for?
Paulo Ricardo Maranhão has skills like Marketing, Trade Marketing, Mobile Devices, Telecommunications, Market Planning, Planejamento De Mercado, Coordinating Events, Strategic Partnerships, Incentive Programs, Marketing Comercial, Publicity, Event Producing.
Who are Paulo Ricardo Maranhão's colleagues?
Paulo Ricardo Maranhão's colleagues are Gamze Oğuz, Anna Vyssotskaia, Allan Voss, Dileep Shenoy, Nadeem Ahmed, Shivangi Gupta, Vaughn Van Der Merwe.
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Ricardo Paulo Maranhaŏ
Guarulhos, Sp
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