Freelance work includes content strategy, copy development, brand positioning and messaging development, and concepting. Extensive SEO and SEM experience developing strategy and branded content for brands looking to tell their story.

Verblio provides a complete approach to multimedia content creation with a focus on quality writing and SEO for small businesses and marketing agencies. Oversee and lead the strategy of Verblio's branding, messaging, content marketing, and communications initiatives.

Responsible for the service, client relationships and creative product across the agency's accounts. Played a lead role in encouraging collaboration among account and creative teams. Supervised and provided leadership for the account team when developing annual integrated marketing strategy that included content ideation, digital (email, SEM, social media, and blogs), lead generation and media buys. Worked in concert with agency's President on new business initiatives, RFPs, and presentations to secure new accounts and grow existing ones.

Responsible for the oversight of day-to-day client relationships, timeliness and project quality with assigned accounts. Served as the lead project manager on ambitious client projects requiring long-term, integrated planning, messaging development, lead generation and branding.Managed and oversaw the development of agency’s first B2C eCommerce site. Developed an integrated marketing campaign for agency’s largest client that exceeded response rates by 25% and won BMA's Gold Key Award for demand generation.

Role comprised of management and oversight of agency's largest client--an integrated marketing communications effort for $200M retail family entertainment chain with 93 locations in the US and Canada. Additional
 account
 duties
 include
d management,
 strategic
 direction 
and
 public
 relations
 support
 for
 $30M
 B2B 
manufacturing 
client
.Provided 
strategic 
client
 counsel 
and 
oversaw account, 
online
 and
 design 
teams that managed:

client 
rebranding 
and 
market 
research 
initiatives, 
national, 
regional 
and 
local 
promotions,
 social
 media 
evolution, 
PPC,
 online 
asset 
management, 
in‐center 
POS/POP,
 direct
 mail 
and
 email
 campaign 
growth, 
and 
media
 placement 
strategy
Integrated marketing campaigns experience included, but was not limited to: branding and messaging, comprehensive public relations support, social media, SEM, SEO, and PPC initiatives.

Developed corporate and product campaign for $1.7B life science client that increased sales by 15% and raised customers’ informed awareness by 5% in 10 months time. *BMA Tower Award 2009 – Gold, Total Communications Program $200,001 - $500,000.*2011 Life Science Industry Award Winner – “Most Memorable Advertising Campaign”Launched and sustained integrated marketing communications effort that generated a 25% return on marketing investment with a major biomolecular imaging system manufacturer. Managed and consulted on a co-marketing product launch between two major life science companies.*Launch 
exceeded
 client’s 
lead
 generation
 and 
sales 
goals 
by 
10% 
in
 2009

Responsible 
for 
management
 of
 agency’s 
initial 
accounts 
as it grow from five to 25 employees and two locations*Voted 
top 
small 
agency 
in 
BtoB 
Magazine.
*Launched
 campaign
 for
 $180M
 genetics 
tools
 client
 that
 exceeded 
Q4 sales 
projections 
and 
grew
 to 
become 
agency’s 
most 
profitable 
and 
largest 
client 

*BMA
 Tower
 Award
 2007 
– 
Bronze,
“Total
 Communications
 Program
 Under
 $200,000”