I launched College Money Method to help families from all economic backgrounds in affording their college dream. I’m a first-generation college graduate and financial planner who still believes in the college dream.I bring a financial planning approach to affording college. Combining a deep understanding of the college financial aid process together with your other personal money goals, we create a plan to incorporate paying for college into your overall financial picture.

As lead on the Executive Committee, I lead strategy and vision as well as operations for the 1,000 member non-profit.In 2020, I am the Program Lead for the FGHA Opportunity Fund, an $95K fund that has focused on providing emergency financial relief to first-generation, low income (FGLI) students at Harvard College greatly impacted by COVID.In 2018-2019, I designed and directed a survey to understand the current support and needs for FGLI students and alumni. I wrote and published the report, which was the first study at Harvard focused on first -gen students.

- Financial Services lead for Adobe's advertising technology platform providing audience-based, data-driven paid media planning and buying across TV, Digital & Search- Drive new business and increase revenue with Fortune 500 companies across banking, insurance and fintech, including Wells Fargo, AMEX, Fidelity, MetLife.- Consultative sales approach advising on integrations with key Adobe data solutions - Adobe Analytics & Adobe Audience Manager - for DSP, Search and linear TV.

- Media & Entertainment vertical lead for Adobe Video solutions for video delivery and monetization across digital and OTT platforms- Grew revenue across key accounts, including CBS, NFL, AMC Networks and Univision, accounting for over $2M in contract value- Worked with Product Managers on go-to-market for new solutions for video advertising focused on sell-side optimization, securing CBS as launch client

CommonCampus brings data and insights on college admissions and financial aid to school and independent counselors supporting students in the college application and decision process. I launched the product from concept to working application, with over 500 subscribers at 60+ schools.

Consulting firm focused on helping early stage start-up to accelerate customer acquisition through product-market fit analysis and marketing + sales strategy for targeted customer segments.Execution through cross-channel digital outreach including search, social media and content marketing as well as specific customer outreach with tailored messaging for each segment.Clients::Marc Jacobs International, LLC Role: eCommerce Strategist and Project Manager- Led eCommerce strategy for the redevelopment of www.marcjacobs.com, including evaluating technology partners, selecting final partners and negotiating vendor contracts.- Worked with the technology integrator and the design agency to ensure a responsive design framework to optimize sales conversion on all devices - desktop, tablet and mobile.- Effectively managed over $1.5M development budget.- Coordinated implementation across 7 vendors for a re-platform on Demandware and integration of the eCommerce engine, inventory system, fulfillment with eBay Enterprise and CRM.- Led all testing and QA efforts, including creating test plans, tracking issues through to resolution and executing live order trials.- Supported post-launch optimizations of both user interface and eCommerce analytics.EHSolution.com, LLCRole: Client Director- Led marketing and outbound customer acquisition for this technology start-up in the hospitality industry.- Consulted on re-branding of EHSolution to increase market share of customers outside of the hospitality industry.- Designed new marketing website, including re-messaging, SEO optimization and functionality.- Collaborated with the CEO on the redesign of the application, focused on customer feedback, enhanced functionality and responsive design.

• Co-created and launched ADITIVE’s re-branding and product positioning in the U.S. for rapid go-to-market execution. Collaborated with the CEO and Co-founder/Engineer to articulate the value proposition of the technology, analytics and audience data and create an integrated media solution combining paid + social media. • Led in-market efforts to validate and refine the product solution, including creation of market-facing collateral by vertical to better position ADITIVE for key industry decision-makers.• Analyzed national market potential and created a revenue model for 2013 that grows income to over $3.8M from a $0 base. Reported to Board of Director on quarterly results and forward growth strategy.• Built a sales team, including all responsibilities for recruiting, training and sales strategy by region. Personally generated the first $5M in pipeline for 2013 across 20 advertisers.

• The first Regional Director in charge of comprehensive revenue planning and sales strategy, covering agencies and advertisers in Chicago, Detroit, Minneapolis, Dallas, Atlanta, and Miami. • Worked closely with management on product positioning our programmatic video ad exchange for accelerated revenue growth.Result: 400% revenue growth from H1 2011 to H1 2012 to over $3.1M.• Closed significant, high-value business with minimal up-time. Lead the regional sales team as a “player-coach” with direct-line responsibility for major client relationships, including Kellogg’s, Verizon and Ford. Personally won over $10.5M in revenue during tenure. Result: Closed the largest single advertiser deal in the company’s history: $4.5M 2013 upfront for Mars.• Hired and led sales team for future growth. Total team size of 3 AEs and 2 AMs with 2012 revenue responsibility of $9.5M.

• Managed and directed 9-person regional sales team covering over 150 advertising agencies throughout the Midwest and Canada. Worked with each sales executive to execute individualized territory strategies with a focus on new business acquisition, while personally cultivating relationships with executives at major Chicago & Midwest agencies.• Grew regional revenue by 19% YOY, while leading extra-regional responsibilities as Head of Sales Training and liaison for Interpublic Group. Negotiated and managed relationship with Interpublic Group to become that Holding Company’s Preferred Rich Media and Video Ad-serving Partner. • Collaborated with media and creative agency teams representing Fortune 500 brands to develop successful digital advertising strategies, with an emphasis on Rich Media and Video technologies. Created a Regional Performance Initiative to deliver on campaign optimization based on robust data analysis.• Head up sales training for National Sales Team based on digital advertising expertise and product knowledge. Hired a Sales Trainer and rolled out the company’s first national training program to all 6 US offices, impacting the 28-person sales force.• Coordinated with Product Management and Marketing to create product training courses & collateral for largest product launch in EyeWonder’s history.

• Launched new division of EyeWonder in Asia-Pacific Region, covering Australia, New Zealand and Singapore. • Established EyeWonder as a respected digital advertising technology across major agencies and online publishers through personal sales contacts, individual marketing efforts, speaking engagements and events. Negotiated with publishers to create a first-of-its-kind business model in the New Zealand where publishers sold EyeWonder solutions bundled with media.• Led development of partner strategies within APAC, including primary collaboration for product integration and co-marketing efforts with our lead technology partner.

Head of Business Development for North America Publishing Market• Established start-up company as brand in new industry space by acquiring 10 large accounts for digital content services in Higher Education publishing, including the industry’s largest publisher.• Impacted company revenue and valuation by growing accounts that total 25% of company’s annual revenue, just over $2-million annually. Achieved substantial year-on-year sales growth for every account.• Invented successful line of business by advising the Board of Directors on business strategy for growth in the Higher Education industry. Proposed investments in a new company division for digital content conversion services, which experienced double-digital growth in its second year.• Increased competitiveness and market share by developing new products and services that focused on best-of-breed technologies to achieve efficiencies and reduce costs in digital content authoring, development, and deployment.• Impacted client digital product strategies by consulting with publishers on innovative models for digital content configuration and deployment to produce over 110 new educational products that were more competitive and increased revenues.• Improved customer satisfaction and retention by collaborating with the overseas Operations Team to implement strategies to improve production processes, project management, and client communication.