Peter Martin Email and Phone Number
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In early 2017, after spending two decades in marketing leadership roles, including heading up marketing operations at Elsevier and demand generation at Everest Group, I noticed that modern marketing was at a crossroads with many teams facing burnout and inadequacy due to the rapid pace of change and our increasingly VUCA world. Frustrated yet determined, I began exploring Agile methodologies, inspired by IT operations (ITOps) and DevOps, who had successfully embraced Agile ways of working (WoW) since the early 2000s.While I was educating myself, Andrea Fryrear, a content marketer by trade, had both discovered and applied Agile within her discipline, using it to create practical, engaging content that resonated with her organization’s target audience of fellow marketers and market researchers. Intrigued by her success and preachings, I reached out with a vision of helping marketing teams and organizations realize – and benefit from – the full potential of Agile. During the summer of 2017, Andrea and I collaborated, partnered, and developed our brand, launching AgileSherpas over Labor Day weekend that same year.Over the next six years – including the initial three, while AgileSherpas was my "side hustle" and I supported the business during early mornings, late nights, and weekends while managing full-time roles as a corporate marketer – I owned brand development, marketing operations, sales enablement, and broader business operations. During that stretch, I grew more, both professionally and personally, than I had in the previous 20 combined.I'm incredibly proud of what we've created. Through our amazing people and extended family – especially via our consultants, coaches, trainers, and partners – AgileSherpas has helped thousands of marketers across dozens of global enterprises achieve true, lasting agility. Our combined success was highlighted by making the Inc. 5000 List of America’s Fastest-Growing Private Companies in both 2022 (No. 827) and 2023 (No. 921).In early 2024, I stepped away from the day-to-day at AgileSherpas, spending the first part of the year properly reconnecting with family and friends while pursuing personal interests I had long wished to better experience and support. I've since been consulting on all things Marketing, Marketing Operations (MOps), and Revenue Operations (RevOps) through my consultancy, Brand Hygienics, while also keeping an eye open for select dedicated marketing leadership roles. Always look forward to connecting, engaging, and supporting here on LinkedIn.
Brand Hygienics
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PrincipalBrand Hygienics 2024 - PresentAtlanta, Ga, UsBased on client's desired business outcomes, provide fractional marketing leadership support, or manage individual project assignments in such disciplines as brand marketing, marketing operations, MarTech stack buildout and management, demand generation, content marketing, lead nurturing, and sales enablement. Amongst other segments, have implemented full marketing foundation and sales enablement programs for clients within the data science, healthcare information technology (HIT), laboratory information services (LIS), and value-added reseller industries. -
Co-Founder & AdvisorAgilesherpas 2024 - PresentBoulder, Co, UsAlongside my co-founder and renowned Agile marketing SME, Andrea Fryrear, I helped launch and build the business from startup to cash flow positive in <90 days. From creating the brand to providing the ongoing operational support as we scaled, I was ultimately responsible for leading marketing and sales operations, along with general business operations, including human resources, legal and compliance.In helping pioneer the Agile marketing professional services niche, AgileSherpas delivered the first ICAgile-certified course on Agile marketing fundamentals (Certified Professional in Agility in Marketing Certification; ICP-MKG), launched the annual State of Agile Marketing reports (www.stateofagilemarketing.com), and developed an enterprise-grade Agile transformation model (Marketing Agility Ascension®) proven by thousands of marketers at dozens of global enterprises.In 2022, AgileSherpas ranked no. 827 on the Inc. 5000 List of America's Fastest-Growing Private Companies, then ranked no. 921 in 2023. Now, as the world’s leading Agile marketing consulting, training, and coaching firm, AgileSherpas has helped take marketing organizations, teams, and professionals from high stress to high performance by translating successful Agile practices to work inside the marketing profession. -
Chief Operating Officer & Co-FounderAgilesherpas 2022 - 2024Boulder, Co, Us -
Vice President Operations & Co-FounderAgilesherpas 2017 - 2022Boulder, Co, Us -
Director, Demand GenerationEverest Group 2018 - 2020Dallas-Fort Worth Metroplex, Texas, UsOwned demand and lead generation efforts for Everest Group, a consulting and research firm focused on strategic IT, business services, and sourcing. Supported broader marketing operations to help ensure proper alignment between marketing, sales, and product. Managed our organization's Adobe Marketo Engage marketing automation platform and related lead-to-revenue framework, including lead scoring, lead management, lead nurturing, programs, and campaign analysis. Also ran point on all industry webinars and in-person analyst events, from supporting content and campaign development, to owning event execution and audience engagement. -
Marketing Director, Leadership Team MemberLeadership Strategies 2015 - 2018Atlanta, Georgia, UsResponsibilities included developing talent and engineering marketing operations to drive online and event-based conversions, increasing percentage of marketing qualified leads converted to sales qualified opportunities, and driving >32% of overall sales revenue as first-generation marketing revenue. Engineered and ran our MarTech stack and data operations, including our Microsoft Dynamics 365 CRM instance, working collaboratively with sales to ensure proper revenue attribution, ensuring overall minimum threshold of 5:1 ROI on marketing's investments. Additionally, served as a leadership team member, providing innovation, collaboration, critical thinking, and input on strategic direction and decisions surrounding the organization. -
Marketing DirectorHealth Catalyst 2013 - 2014South Jordan, Utah, UsResponsible for driving sales opportunity pipeline while supporting client engagement, retention and expansion; defining and advancing brand positioning and awareness while creating industry thought leadership and demand generation through influencer/endorser driven media relations and content-based marketing; building, tracking and measuring online and offline program effectiveness while creating culture around marketing better practices.• Developed and led team of integrated marketing, demand generation, content marketing, and onlinemarketing specialists towards executing multimodal, synchronous programs to drive customer acquisitionand retention, creating measurable and repeatable sales revenue of $60M in FY14• Managed annual representation and sales coordination efforts at healthcare IT industry’s largest international event (HIMSS Global Health Conference & Exhibition); executed ongoing thought leadership and lead generation webinar series; supported key client meetings/presentations and annual summits• Established lead-to-revenue management (L2RM) infrastructure and ongoing adherence, leveraging Adobe Marketo Engage marketing automation, Salesforce CRM, and Hootsuite social media listening and content engagement -
Director Of Marketing OperationsElsevier 2010 - 2012Amsterdam, North Holland, NlPlanned and managed the activities and related functions of the marketing operations team, developing the brand strategy and providing oversight for multiple business units within Elsevier's Clinical Solutions division, owning the demand generation systems roadmap, and contributing to the ongoing development of the marketing and customer databases.• Contributed to the overall short- and long-range marketing planning processes, and in the ongoingassessment of the marketing department’s $5.5M annual operating budget, including participating inmultiple global marketing procurement evaluations of preferred and approved vendors• Defined marketing KPIs to measure marketing’s contributions towards business objectives leveragingSalesforce Pardot marketing automation and Salesforce CRM, including analyzing 2011 and 2012 YTD marketing results to determine baselines, and providing framework and related guidance necessary for capturing and reporting on an ongoing basis -
Senior Marketing Communications ManagerThe Craneware Group 2009 - 2010Deerfield Beach, Florida, UsManaged the development and execution of marketing strategy and content marketing programs for corporate brand repositioning and messaging, product launches and support, industry and customer events, and partnership activation.• Supported product marketing efforts, sales readiness, and channel support for new and existing products and services, sustaining a 49% annual increase in future revenues under contract• Owned program management of industry benchmark reviews resulting in No. 1 ‘Best in KLAS Awards:Software & Services’ ranking and Healthcare Financial Management Association’s ‘Peer Review’ standing• Managed key partnership relationships and engagement with Premier Healthcare Alliance and McKesson Provider Technologies, resulting in strengthened market position and increased sales channel enablement -
PrincipalBrand Hygienics 2005 - 2009Atlanta, Ga, UsProvided fractional marketing leadership support and managed individual project assignments in such disciplines as brand marketing, marketing operations, MarTech stack buildout and management, demand generation, content marketing, lead nurturing, and sales enablement. Amongst other segments, implemented full marketing foundation and sales enablement programs for clients within the data science, healthcare information technology (HIT), laboratory information services (LIS), and value-added reseller industries. -
Marketing DirectorMc Strategies (Acquired By Elsevier) 2002 - 2005Led all corporate marketing initiatives, as well as co-marketing efforts with healthcare association partners, including HIMSS, HFMA, AHA and AHIMA. Set and effectively managed department budgets, billing, resources, timelines and other fiscal management responsibilities, and was part of an executive team responsible for growing company revenue from $5.5M in 2002 to $10.2M in 2005.
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Brand ManagerEm2 1999 - 2002Led development of brand identity and promotional platforms by managing teams consisting of graphic designers, copywriters, photographers, pre-press production specialists, Flash-based and D/HTML programmers. Managed the development and implementation of B2B sales enablement and B2C marketing communications programs for various Fortune 500 clients, including United Parcel Service (UPS), Cingular Wireless (now AT&T Wireless), and Cooper Industries.
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Account ExecutiveAydlotte & Cartwright 1997 - 1999As the agency's youngest ever account executive, led strategy, creative and production account teams consisting of account coordinator, art director and copywriter, media planner/buyer, and production manager. Developed promotional marketing strategies to promote heart, cancer, geriatrics, and women’s health initiatives for the fifth largest hospital in the state of Florida, Lakeland Regional Medical Center. Oversaw all agency information technology resources and infrastructure, including planning, deployment, and ongoing administration.
Peter Martin Skills
Peter Martin Education Details
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Georgia State University - J. Mack Robinson College Of BusinessMarketing -
Hampden-Sydney CollegeEconomics/Mathematics
Frequently Asked Questions about Peter Martin
What company does Peter Martin work for?
Peter Martin works for Brand Hygienics
What is Peter Martin's role at the current company?
Peter Martin's current role is Marketing, Marketing Operations (MOps), Revenue Operations (RevOps) Executive (Brand Hygienics) | Co-Founder & Advisor (AgileSherpas) | Blessed Husband & Father.
What is Peter Martin's email address?
Peter Martin's email address is pe****@****grp.com
What is Peter Martin's direct phone number?
Peter Martin's direct phone number is +180146*****
What schools did Peter Martin attend?
Peter Martin attended Georgia State University - J. Mack Robinson College Of Business, Hampden-Sydney College.
What skills is Peter Martin known for?
Peter Martin has skills like Integrated Marketing, Marketing Strategy, Online Marketing, Product Marketing, Strategy, Marketing Communications, Lead Generation, Marketing Management, Marketing, Strategic Planning, Leadership, Healthcare.
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