Matthew Paul Email & Phone Number

Astralis is bringing you the future of money, today!At Astralis we believe in the power of the individual. We have made it our mission to create an app that puts users in control and so we have made it our mission to build products that are accessible to anyone.RESPONSIBILITIES:- Owning the overall go-to-market strategy for Astralis and coordinating with design, product, and engineering.- Performing market research, crafting the pre-launch plans, performing competitor analysis, and developing creative assets.- Planning, executing, and iterating marketing campaigns with an experimental and analytical approach- Handling social media/blogging, coordinating public relations.

- Sourced 10,000+ cold B2B leads using ABM Technique- Generated 1100+ hot B2B leads using Google Ads with effective lead generation techniques.- Actively worked on the online reputation management of EEB, and kept a track record of all the brand mentions of EEB on the web.- Implemented new CRM in place to track the leads given to salespeople, automated the marketing and sales process.- Researching Industry-relevant topics for 60 blogs a month and posting them on the website regularly.- Ran display campaign for brand awareness and achieved the highest traffic ever in a month 22k visitors for EEB in November 2020.- Responsible for sending email outreach and monthly newsletters.- Creating explainer videos of products and converting blogs into videos for content diversification.

• Performing the competitor analysis, keyword research.• Optimizing the website to increase traffic.• On-page and off-page optimization.• Content optimization according to the keyword density.• Writing the Meta tags within the header of the source code.• Sitemap.xml and robots.txt file creation.• Social media optimization (Facebook, Twitter, LinkedIn) • Worked in web 2.0 websites (blogger.com, blogspot.com, wordpress.com)• Conduct lead planning and strategy development with the marketing team.• Perform keyword and competitor research.• Develop and execute innovative SEM strategies and campaigns.• Handle delivery and monitoring of SEM and PPC campaigns.• Increase sales and site traffic through paid search advertising.• Track site activity and performance using Google Analytics.• Running campaigns on Facebook.• Develop social media strategies and manage campaigns.• Prepare reports and analysis of SEO/SEM activities and results

Chennai Area, India

Bengaluru Area, India

- Managing sales and marketing objectives of the company- Lead generation

Ms, Software Engineering

Digital Marketing