Peter Jenkins Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne

Melbourne, Australia

Kraken Data is a Conversion Optimisation and Analytics consulting company established to assist companies improve their pro ts and insights through better understanding of user behaviour.Our goal is to convert more visitors on your website into customers. We do this through AB Testing, Multivariate Testing and Personalisation. Our consultants have previously run optimisation programs for international brands and generated results which potentially earned them millions of dollars per year in extra revenue.Kraken Data provides optimisation services including:- Helping select the best optimisation tool for your company (If you don't already have one).- Creating an optimisation strategy and plan to increase conversion rates.- Designing test ideas and test plans.- Executing conversion optimisation tests.- Providing full reports of results with recommendations.Our team can run your optimisation program with minimal impact on your current workloads, and without having to build your own in house optimisation team.

Melbourne, Australia

Providing website optimization services to large enterprises within Australia and the Asia Pacific region. Working closely with clients, the Optimization Consultant develops AB and multivariate testing programs to help the customer increase revenue from their online sales channels. The role requires stakeholder management skills, knowledge of mobile and desktop digital delivery systems, ability to analyse and draw conclusions from data, strong written and communication skills, preparing test plans for clients and developers, and presenting results to customers. My clients included Retailers, Multinational Banks, Insurance Companies, Energy Retailers, Fast Food Companies, Home Builders, and B2B wholesale product suppliers. Some of the key results achieved for clients included:Increased completed order volumes by 3.23% and average order value by 4% to achieve a potential yearly revenue increase of $AUD1.6 Million (Singapore Online Food Delivery website)Increased completed order volumes by 2.35% to achieve a potential yearly revenue increase of $AUD720k (Korean Online Food Delivery website)Increased Motor Insurance purchases from a promotional landing page by 38% to achieve a potential yearly revenue increase of $AUD300k (Australian Insurance company)Made changes to Energy Retailer Homepage to increase applications by 24% to achieve a potential yearly revenue increase of $AUD60k (Australian Energy Retailer)Increased applications for credit cards by 9% - 11% to achieve a potential yearly revenue increase of $AUD1 Million (Multinational Bank)

Melbourne, Australia

As Manager of eChannel Strategy I work will all the areas within RACV to assist with their online and digital strategies. This includes developing business requirements, writing strategy documents and working with external parties to turn ideas into reality.

Melbourne, Australia

Initially hired to launch an Online DVD rental business and construct a platform for customers to transact with Calvista over the Internet. Promoted to Operations Manager with overall responsibility for the operations of 4 warehouses, 4 offices and 8 retail stores across Melbourne, Sydney, Canberra, and Auckland. This role is very diverse and requires strong IT, leadership, multitasking and strategic business planning skills. • Planned, budgeted, marketed and launched on-line DVD rental business, which generated $350,000 in revenue in the first 12 months.• Launched B2B portal for account based customers to transact with Calvista. This reduced order entry time for sales staff by over 40%.• Roll out of Digital Asset Management system to store all artwork and feed content to websites.• Coordinated planning and execution of sales conference which is now in it's 5th year and generating sales exceeding $2M in a single weekend.• Responsible for the management of 60+ staff across 4 warehouses, 8 retail stores, and call centre, which dispatch over $100,000 of stock per day.• Spent 6 months re-engineering the Auckland business (office, warehouse and 8 retail stores) before hiring and training a New Zealand based manager to assume control.• Installation and integration of warehouse logistics software and equipment, and Point of Sale systems for retail stores.• Intrinsically involved in the day to day decisions regarding the operations and strategic planning of Calvista and other related businesses.• Managed Government relationships to ensure compliance within a heavily regulated environment.• Rolled out a VMWare and NAS solution to allow expansion and better resource use by Calvista's IT infrastructure.• Managed the development multiple websites to represent brands that Calvista has exclusive rights to distribute.

Melbourne, Australia

Hired as a consultant to provide services in e-commerce strategies, project management, product development and product planning.• Advised on e-commerce strategies for Australia Post’s Moving Services website.• Instigated the use of Hitwise information and analytic solution to study trends in consumer behaviour and understand the competition.• Managed the development and launch of a National Change of Address Application Programming Interface, which allows data cleansing companies to utilise Australia Posts change of address database to update customer address details.• Co-ordination of Lawyers, Privacy Officers, Corporate Security and Application Architects in developing a Business Requirement Specifications for a Mail Redirection online project. • Production of advertising material to promote the Moving Services website throughout Australia Post outlets. • Liaise with Advertising agencies to produce TVC's and purchase advertising spots.

Melbourne, Australia

ProDuck was established as a creative outlet for personal projects and as a vehicle to facilitate consulting work.

Providing management consulting services in strategic planning, business planning, marketing/communications, e-commerce strategies and project management.• Developed project and user documentation for InfoWrangler and ResearchWrangler software products.• Produced international conference presentations and pitches to potential international partners.• Coordinated Government grant applications for research and development grants.• Drafted user licensing agreements in consultation with corporate lawyers.• Development of on-line and value added reseller sales channels• Production and presentation of business plans & equity raising proposals.• Developed websites for infowrangler.com and researchwrangler.com.• Construct Marketing Plans.

Melbourne, Australia

Quickly promoted to a senior management position, working closely with CEO to focus business and streamline operations. Responsible for the operation and delivery of projects, management of 4 departments including, designers, programmers, IT and small sales team.• Improved delivery of CBD Online's product offering from 1 month to 1 week.• Instigation of new technologies and open source software to reduce IT costs, development times andincrease performance.• Mentored staff and encouraged team building and training.• Managed the hiring of staff and contractors.• Improved company’s ability to complete projects on time and on budget through tighter projectmanagement and accurate project costing.• Design and development of E-Building product. (Major product offering)• Designed and built on-line content editing system which was integrated into the E-Building product andused in many major websites produced by CBD Online.

Melbourne, Australia

Responsible for design, planning, and construction of corporate hospitality and exhibition requirements for majorevents including: Australian Grand Prix, Presidents Cup Golf, Australian Open Tennis, Australian Open &Masters Golf, Melbourne International Flower Show, Melbourne Cup, VCA MCG luncheons and many more.• Managed up to 80 staff to complete projects within a time critical industry.• Assisted major event organisers to plan and build infrastructure required for successful events.• Generated bills of materials and controlled logistical operations before, during and after events.• Oversee the generation of corporate advertising and marketing material.• Designed and developed their first website.

Mba, Masters Business Administration

Ba Design, Industrial Design