Patrick Benson Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA, US

Costa Mesa, CA, US

• Promoted to oversee all aspects of digital, social, influencer marketing and PR for a $950M business, reporting directly to the VP of digital. Managed a multimillion-dollar budget and drove all paid and organic social.
• Recognized as a top 16 Influencer Executive by Business Insider following the integration of hundreds of influencers into the marketing strategy and generating billions of impressions in 4.5 years, catalyzing sales.
• Orchestrated the Shorty Award nominated Birria launch and viral “Dip N Drip” TikTok campaign, landing the company the most successful promotion in its 40-year history with 24M social media impressions and 8.5% lift in.
• Earned finalist honors at PR Daily’s Social Media and Digital Awards for the Shredded Beef Birria TikTok campaign.
• Led the Shorty Award nominated Diá de los Muertos campaign, generating a 20% Family Meal sales boost, 17% higher email open rates, and 3.5M views on TikTok, owning 2 of the 8 top trending videos of that day all without.
• Selected for Brand Innovators' ‘40 Under 40’, an exclusive list honoring the next generation of marketing leaders.

Costa Mesa, CA, US

• Served as the first digital team hire, accountable for driving a comprehensive transformation of the company's social media strategy and influencer playbook for a $950M business, reporting directly to the VP of.
• Tripled digital sales in 2020 through a modernization of the company’s marketing and media budget, including leading the search for a new digital agency of record and spearheading the development of a social strategy.
• Built a highly successful TikTok profile from scratch, securing ~168K followers and 4M+ likes, increasing the company hashtag from 2M views to 350M+ views.
• Instrumental in shattering the National Burrito Day record with the highest ever single-day sales volume, surpassing the previous year by 240% and setting a new company record by 10%, leading to Shorty Awards finalist.
• Drove a major shift in media budget allocation, boosting digital spending from less than 3% to an impressive 50% within 3 years, with a large share dedicated to social media channels.
• Garnered 5M organic views and major press coverage from NBC, KTLA, CBS, and Good News Movement after delivering the brand’s most viral video in company history.

San Francisco, CA, US

• Led a team of 6 digital and social producers to enhance brand awareness and boost social engagement across platforms, supporting the three pillars of Entertainment Tonight. Steered the social strategy for major events.
• Boosted the show’s social engagement during major 2019 events, achieving a +228% increase at the Oscars (1.8M), a +686% increase at the Grammys (3.2M), and a +50% increase at the Golden Globes (831K) compared to 2018.
• Led show to generate 30M more visits via social in the first half of 2019 vs. all of 2018.
• Drove engagement on 3 platforms, catapulting audience reach to 70M+ while managing a 10M+ social following.
• Propelled the show into the top 5 on Twitter, generating over 7M total interactions on the platform, 177% over goal. Drove the show’s Instagram profile to over 30M total interactions, 15% over goal (2018).
• Leveraged topical news coverage on Facebook to attract nearly 11 million total interactions exceeding the target by 40%.

Los Angeles, California, US

• Managed FOX’s social footprint in TV (240 million fans and followers) for hit shows like Empire, STAR, American Idol, So You Think You Can Dance, X-Files, Prison Break, Scream Queens; resulting in FOX shows having the.
• Oversaw team of 6 Community Managers and 2 On Set Social Producers, ensuring our digital marketing initiatives were being met
• Led entire social media effort for American Idol’s final season – attracting its biggest audience in 3 years and resulting in the most shared post in FOX social media history with 1.5 million shares and almost 100.
• Advised top talent and producers on best practices, including Taraji P. Henson, Queen Latifah, Jennifer Lopez, John Cena, Lee Daniels, Ryan Murphy, Marc Platt, & Nigel Lythoge
• Digested scripts, episode screeners, and attended launch meetings to define creative trajectory of show marketing and social efforts
• Established innovative digital/social assets calendar for 5-10 show launches a year including many high priority dramas

New York City, NY, US

• Developed and oversaw social media strategy for Dick Wolf’s brand of hit NBC dramas – Chicago Fire, Chicago P.D. and Chicago Med, growing profiles over 500% and helping boost TV ratings in the key demos
• Managed a team of 4 social producers on one of NBC’s hit reality shows; increasing engagement by over 150%
• Executed real time activations, including live tweeting and talent Q&As to NBC’s 150+ million fans
• Led digital events, including large-scale live tweeting parties for talent – recognized by Twitter’s blog
• Spearheaded the implementation, launch and execution of social marketing campaigns for multiple NBC hit dramas
• Worked directly with NBC’s celebrity talent, providing them with weekly social tool-kits and digital best practices

• Managed and published social content for many NBC properties, growing several profiles past the 1 million fan mark
• Organized social initiatives with executive producers and show talent to increase live viewership and ratings
• Constructed and implemented unique social strategies for returning series, new show premieres and series finales
• Team expert on Instagram – influenced NBC to join the platform for 40+ broadcast series by identifying the strategic benefits; as a result the network is one of the most followed on the platform

• Managed and updated social media platforms for a variety of NBC shows, growing many profiles by over 500%
• Developed and maintained editorial calendars that included social highlights/upcoming activations
• Executed custom paid media campaigns and social giveaways from series-specific profiles
• Compiled and reported social network weekly metrics and competitive reports
• Monitored show-specific buzz and sentiment, identifying and optimizing with fan trends
• Coordinated NBC social network cross-promotion over specific handles and platforms

• Monitored online trends/sentiment for Disney, Sony, ABC Family, History Channel, and Lifetime
• Categorized and scored data for viewer perception reports and premiere reaction memos

Washington, DC, US

• Assisted in community management of clients’ social accounts, growing profiles by over 150%
• Created content for client social media accounts including Facebook and Twitter
• Helped execute cutting-edge direct media strategies
• Worked alongside a team of web developers, designers and project managers
• Participated in meetings to brainstorm, strategize and report progress on client account projects
• Conducted research for consumer technology clients and the accounts team

• Conducted interviews with Nicki Minaj and other various artists in the entertainment industry
• Co-managed NewLilWayne.com, a fan site generating 20,000 hits a day
• Managed Twitter account with over 220,000 followers, growing the profile by over 250%
• Managed Facebook account with over 16,000 fans, growing the profile by over 60%
• Reported and blogged stories covering Lil Wayne news, entertainment, music, and videos
• Increased traffic to NewLilWayne.com by publishing stories on social networks and online blogs

New York, NY, US

• Worked on digital marketing projects for major recording artists including Christina Aguilera, Alicia Keys, Ke$ha, Kelly Clarkson, Monica, Whitney Houston, Pitbull and the winners of American Idol
• Created and maintained artist Facebook pages, Twitter accounts and other social networks
• Measured social media programs/conversations and shared key findings with the company
• Monitored weekly calendars to ensure content was up to date for all Sony Music artists
• Increased awareness and traffic to artist pages and profiles by over 125%
• Attended weekly department meetings and offered input/feedback on artist projects

• Aided Human Resource Department in packaging and creating new employment folders
• Corresponded with the Finance Department in checking monetary spread sheets
• Established and organized a filing system for government contract records

• Assisted in creating outgoing legal documents for clients
• Streamlined filing system and maintained client records