Patrick Mcgovern Email and Phone Number
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The marketing game has changed and COVID-19 has been the accelerant. And yet......too many organizations are struggling to pivot and fully embrace the digital landscape. Buyers are empowered to make faster, more informed decisions.The winners will be those that can move fast, align with shifting customer behavior, and be positioned where buyers want to engage...online. So...are you there yet?CONSIDER THE FOLLOWING:📌57% of the B2B purchase decision is complete before a buyer even calls a supplier? (CEB)📌67% of the B2B buyer’s journey is now done digitally? (SiriusDecisions)📌88% of online consumers are less likely to return to a site after a bad experience. (The Gomez Report)📌The average tenure of chief marketing officers declined to about 41 months. (Spencer Stuart)📌Most B2B organizations don't have customer personas or common messaging around their brand.📌And we all know that the sales game has changed. Trade shows and business travel are both gone and won't be back soon. Now is the time to double-down on your digital efforts!✅ I work with marketing and sales leaders frustrated at the results they have been getting. And tired of dealing with the empty promises given by too many agencies. ✅ Often clients come to us knowing they need to change...but aren't sure the best course to take. ✅ And that is where Ascedia can help...by providing guidance and direction that has been based on over 20 years of in-the-trenches work. ✅ We know how to design and implement beautiful and high-performing websites. Additionally, we know how to drive traffic to your site. Traffic that will convert into PAYING CUSTOMERS. ✅ What separates Ascedia from other digital agencies is our deep technical expertise—matched with our ability to blend technical requirements with a flawless user experience. This powerful combination delivers results. Who Have We Worked With?Here's a list of some of the brands we have worked with: ➡️ Travel Wisconsin➡️ Dairy Farmers of Wisconsin ➡️ Standard Process➡️ Sentry Equipment ➡️ GE HealthCare➡️ Baker Tilly➡️ Sentry Equipment ➡️ University of Wisconsin -Madison School of Business ➡️ University of Wisconsin -Madison College of Engineering What's next? If you want to talk contact me at: pmcgover@ascedia.comVist our website: www.ascedia.com
Ascedia
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Director Sales And MarketingAscedia Jun 2019 - PresentMilwaukee, Wisconsin, UsDigital marketing growth agency helping clients win in the digital space. We provide website design and development and leading-edge digital marketing services.
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HostOver A Pint Podcast Nov 2020 - PresentThis podcast focuses on the fast-paced and constantly changing world of marketing. We talk to pros throughout all areas of marketing to get their insights and hot takes. -
Vice President, Account ServicesBvk Apr 2008 - Jun 2019Milwaukee, Wi, UsSectors: -Higher Education-Leisure Travel -Retail-B2BResponsible for:-Building and maintaining long-term client relationships-Account P&L-Contract development, scope-of-work negotiations, and staffing plans-Working with client executive team to develop short and long-term growth strategies -Leading annual market planning initiatives combing all media channels-Developing new business -- core member of the new business team responsible for building the agency footprint within the higher education space-Agency “go-to" contact responsible for all new project initiation and execution; ensure all work is on strategy; manage budgets, timelines, and client expectations-Team developmentHighlights: -New business development for the higher education vertical.-Assumed CMO responsibilities for all consumer marketing efforts for Funjet Vacations, Southwest Vacations, and United Vacations. Directed a $6 million budget. Achieved two years of record sales goals. -
Account DirectorBvk 2004 - 2008Milwaukee, Wi, Us-Focused on overall client relationships, client growth, planning, project and budget management. Developed annual marketing objectives and strategies to grow sales for higher education and travel brands. -Managed a team of 4. -Led the day-to-day strategy and execution of all local marketing efforts for DeVry and Keller Universities – 94 locations, 42 markets, $1 million account. -Launched DeVry and Keller’s National Open House event, delivering over 5,000 guests in a one day and creating the largest single day of applications in the school’s history – resulting in 1,250 applications.-Led Kaplan School of Nursing through a brand development process resulting in the launch of Ready For The Next Shift campaign.
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Director Of Marketing, Funjet VacationsThe Mark Travel Corporation 2001 - 2004Directed a multi-million consumer engagement budget focused on the mission to get more Americans to travel. Implemented highly integrated and out-of-the-box tactics to generate demand throughout one of the most challenging periods in U.S. travel history. Led and motivated a loyal and dedicated team of 12. -Created the One Day Sale concept, executing 13 programs in 12 months increasing sales by 140% year over year. -Launched a revolutionary new direct mail program utilizing agents’ databases. Over a 9 month period sent out 10 pieces, delivered over $345,000 in profits. -Launched a new website for funjet.com increasing passengers by 26% year over year.
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Sr. Brand Manager, Sun Country AirlinesThe Mark Travel Corporation Jul 2000 - Feb 2001Earned the opportunity to market an underdog -- Sun Country Airlines in the quest to bring affordable air fares to the Twin Cities. Executed a series of breakthrough tactics that elevated awareness and drove sales for the airline. Responsible for directing a $3 million advertising budget. Managed a passionate team of two. -Drove the marketing and advertising that positioned Sun Country as the airline for the people against an "uncaring, unfeeling" competitor. -Revamped and improved strategic planning by bringing together and integrating all disciplines into the overall process.
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Sr. Brand Manager, United VacationsThe Mark Travel Corporation Nov 1998 - Jul 2000Responsible for marketing the leisure travel product for United Airlines. Managed a $1.5 million budget. -Launched the first brand manager role within the organization. Based on the success, became the model for operations throughout the company.
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Group Brand Planning ManagerSpiegel Jan 1997 - Nov 1998New York, New York, UsResponsible for growing company's home and apparel product lines, $394 million in annual sales via direct catalog marketing. Managed a team of two. -Compiled and presented market research, customer demographics, macro trends, product and pricing analysis to cross functional teams to create circulation, acquisition, product and pricing assortment strategies.
Patrick Mcgovern Skills
Patrick Mcgovern Education Details
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University Of Wisconsin-MadisonJournalism
Frequently Asked Questions about Patrick Mcgovern
What company does Patrick Mcgovern work for?
Patrick Mcgovern works for Ascedia
What is Patrick Mcgovern's role at the current company?
Patrick Mcgovern's current role is Director Marketing and New Business at Ascedia || Connector💥 || Content Creator || Podcaster 🎙||🏆 VP of Programming for AMA Milwaukee Chapter 🏆.
What is Patrick Mcgovern's email address?
Patrick Mcgovern's email address is pm****@****bvk.com
What is Patrick Mcgovern's direct phone number?
Patrick Mcgovern's direct phone number is +141422*****
What schools did Patrick Mcgovern attend?
Patrick Mcgovern attended University Of Wisconsin-Madison.
What are some of Patrick Mcgovern's interests?
Patrick Mcgovern has interest in Fly Fishing, Promotional Marketing, Long Tail Brand Building, Running, Strategic Planning, The Civil War, Lead Generating Tactics, Sales Strategies, Brand Building, Event Marketing.
What skills is Patrick Mcgovern known for?
Patrick Mcgovern has skills like Integrated Marketing, Advertising, Marketing Strategy, Direct Marketing, Marketing, Marketing Communications, Interactive Marketing, Social Media Marketing, Email Marketing, Sales, Lead Generation, Management.
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