Reporting to the MLP LP Board of Directors and responsible for full P&L accountability, general management of the business and its cross functional team of employees from the partner organizations.MLP LP is a new company jointly created by Teranet, PropTx Innovations Inc, and Stratus Data Systems that combines the public data capabilities of GeoWarehouse and a new state of the art Multiple Listings Platform that has launched to the national Realtor market. This new MLS platform, called REALM aligns with the needs of Real Estate Boards, their members and clients and provides the tools, insights and platforms that help modernize the overall home buying, selling and search process.

Responsible to grow our market leadership position and enterprise value, through profitable revenue and EBITDA growth of the Real Estate segment.- Grew real estate revenue by 49% over a 5 year period- Expanded Teranet’s product offering into the MLS® space creating net new lines of revenue- Accountable for creating and managing the strategic plan and P&L for the Real Estate segment anchored on customer need and market opportunity, while continuously exploring how to expand the value proposition for customers, both organically and inorganically.- Oversaw the annual Real Estate Product Roadmap Vision, planning, IS resourcing, development, execution & prioritization, while working collaboratively and cross functionality (product, IS, IT, Marketing, Sales, Training, CSC, Financial Solutions, Registries).- Pursued select and defined business development opportunities (acquisitions, new partnerships, account growth, data acquisition).- Lead the Real Estate team, and collaborated with other Property & Financial Solutions segments, Business Development, IS, HR and Finance partners.

Responsible for the strategic planning, development and execution of the national marketing and partnership strategy for Teranet Commercial Solution business lines with 4 marketing direct reports- Responsible for the development of Teranet’s Brand and Thought Leadership strategy in order to further connect with our communities and bring together our collective Teranet and Commercial solutions- Responsible for the development of an ongoing partnership strategy and framework to further our business efforts through understanding key market problems and customer needs- Leading the development and execution of a corporate rebrand for Teranet- Drive incremental growth in Financial Services, Real Estate, Government & Utilities verticals- Designed new market segmentation strategies to deploy a new horizontal sales and marketing approach

Responsible for the strategic planning, development and execution of the national marketing strategy for Financial Services, Real Estate, Government and Utilities verticals.• Designed & implemented an innovative product website to increase web traffic, lead generation and customer engagement• Responsible for developing ongoing lead qualification activities to support annual sales targets• Responsible for customer lifecycle programs in order to engage customers, reduce time to trial, stimulate usage, renew subscriptions and create higher education & awareness among customers• Developed & implemented new product brand guidelines• Responsible for all marketing communications (CRM, media, print, digital, PR)• Responsible for marketing partnerships, sponsorships and trade show development

Reported to the GM of Marketing and responsible for the strategic planning and execution of the national marketing strategy for all G&T business units (Technology, Interiors, Office Supplies, Facility Supplies, Imaging & Professional Services), a multi-million budget and five Marketing Manager direct reports• Developed and implemented a strategic approach to transactional activities delivering $2.1 Million of incremental revenue and contributing to a positive net acquisition rate for small business• Conceived, designed and implemented G&T’s first interactive business solution and product microsites delivering a new and innovative customer experience based on common business challenges and increasing web traffic and transactional activity by 10% in strategic categories• Introduced a new digital merchandising model targeted to large and enterprise customers increasing sales activity in under penetrated categories by over 20%• Introduced social media tactics into the product marketing mix driving new product awareness & increasing traffic to the website resulting in incremental transactional activities• Conducted product research to measure and evaluate market adoption of new and existing product offerings which led to making strategic decisions including the removal of partner services

Reported to the Sr. Director of Small Business Marketing and responsible for the strategic planning, development and execution of the new national small business market strategy and value proposition. Responsible for account acquisition, share of wallet, retention and retail marketing with a Multi-Million budget and two direct reports.• Designed and fully implemented G&T’s first new customer on-boarding program (strategic and automated touch points) increasing net new customer activity by 96% within the first 30 days• Introduced a lead qualification program through telemarketing partners which drove $1.2 Million in incremental funnel activity over a two month period• Successfully implemented the new business strategy and transformed 10 retail stores into the new Business Centre concept including overall layout, merchandising, branding, messaging and launch plans increasing store performance by 15% over baseline stores• Managed all Business Centre communications (POP, digital signage, promotional merchandising)

Reported to the Sr. Director of Small Business Marketing and responsible for supporting the strategic planning, development and execution of the small business market strategy with a Multi-Million budget and one direct report.• Designed and implemented G&T’s first Welcome program increasing account activity by 20% within the first 30 days• Designed and implemented G&T’s first Winback program which drove an 18% winback rate• Redesigned and implemented the new G&T small business flyer and e-newsletter program delivering $2.4 Million of incremental revenue annually• Connected with the local business community through the development and execution of a small business online community and local seminar series supporting the growth of small business• Led all Business Centre communications (POP, digital signage, promotional Merchandising)• Responsible for small business sponsorship, partnership and trade show development

Reported to the Director of CBM and responsible for the development and execution of programs targeted at the SMB base designed to grow the segment, deliver incremental ARPU, improve the customer experience and thereby improve churn with a budget of $2.0 Million and a Marketing Analyst direct report.• Developed outbound telemarketing programs to increase penetration of add-on wireless services and delivered a 36% conversion rate and $1.3 Million in reoccurring annual revenue• Implemented telemarketing programs targeted to existing customers to add incremental devices to existing accounts delivering an incremental $2.4 Million in revenue• Proactively targeted existing customers exceeding their allowable buckets and migrated them to plans better suited to their needs and reduce churn by 2 points.• Designed and executed proactive SMB activation, stimulation and up-sell programs including direct mail, bill inserts, bill messages, SMS and e-newsletter communications

Reported to the Director of SMB Marketing and responsible for developing quarterly marketing plans and tactics including new product and service pricing, direct mail campaigns, incentive programs and channel promotions.• Designed and implemented a new market model to analyze industry verticals, enabling the sales force to uncover new opportunities within targeted groups• Built and defined a new hardware pricing rate card for small to enterprise customers that achieved a level of success that resulted in a dramatic change to pricing for the business segment as a whole• Designed a net new customer acquisition program delivering an 18% response rate

Reported to the SMB Marketing Director and responsible for developing customer, program, market, competitive and industry analysis.• Conceived of, designed and fully implemented a new customer base segmentation model enabling the organization to better communicate with their customer base• Customized and implemented an on-line CRM database enabling sales to automate their sales funnel and providing marketing with an accurate

Reported to different merchandise buyers and responsible for forecasts, product line pricing, markdowns, planograms and promotions.• Created new tracking documentation that analyzed and monitored profitability, turnover, GPROI, and maintained margin by SKU that was rolled out corporately• Managed national brand merchandise (Levi's, Dockers & Haggar) for 117 Sears and Eaton’s Stores• Accountable for $35 Million worth of inventory