Patrick Mcnulty Email & Phone Number

Dubai, AE

United Arab Emirates

Dubai, United Arab Emirates

• Brands: Volkswagen, DP WorldHighlights:
• Develop digital strategy for Volkswagen that integrates content and media to deliver on both brand and performance objectives
• Lead strategic conversations with creative and production to build cross platform content solutions for Volkswagen for always on performance branding campaigns
• Identify actionable insights to inform both campaign development and optimization of content in brand and performance campaigns

Dubai, United Arab Emirates

• Brands: Sanofi, Danone, Nuqul (Fine Hygienic)Highlights:
• Worked with planning to develop and execute precision marketing campaigns for Sanofi cough brands delivering brand lift and helping to grow market share
• Planned and delivered the first TikTok hashtag challenge for Sanofi in MENA region to build awareness for coughing the right way and generating 249M+ views with 10.6% ad recall lift
• Led strategic conversations with Sanofi and creative agencies to ensure balance of brand and activation messages in campaign content

Amsterdam Area, Netherlands

• Highlights:
• Worked as part of a cross functional team to research, create and launch a new brand identity for Catawiki across all digital and offline touchpoints
• Led workshops to transform senior leaderships view of social from a channel for organic posting, to a channel for brand building and acquiring new customers
• Built and launched brand-building campaigns on Facebook and YouTube to drive brand awareness and acquire new customers in Italy and Netherlands

Dubai

• Brands: Nike, Dubai Tourism, Warner Brothers, UNICEFHighlights:
• Transformed Nike’s regional approach to social from a community platform to a broadcast medium that can deliver on business goals
• Helped plan, adapt and launch Nike Women’s “What Will They Say About You” campaign in Saudi Arabia on social generating regional and local conversations across online media
• Managed ideation and content creation for Visit Dubai across 15+ markets in EMEA and Asia creating +600 pieces of content and animation created from UGC

Dubai, United Arab Emirates

• Brands: HuaweiHighlights:
• Designed social content strategy and managed content calendar creation for Huawei
• Generated monthly reports on the success of social media content and health of community

Dubai, United Arab Emirates

• Managed and grew Huawei Arabia’s social communities
• Developed monthly content calendars
• Delivered monthly reports

Abu Dhabi, United Arab Emirates

• Secured the Confederation of African Football as a client and helped setup their media monitoring strategy

Shanghai City, China

• Helped promote The Walt Disney Company and Disney English in Shanghai.
• Planned and delivered lessons using Disney content and curriculum.
• Delivered demonstration classes to prospective students and their parents.
• Worked with sales team to ensure high student renewal rates.

Tianjin City, China

• Worked in a local school to teach English language and foster a greater understanding of British culture.
• Planned lessons on a wide array of topics relating to current affairs, culture, art and sports.
• Worked with English language department teachers to plan lessons and share lesson ideas.
• Took part in school wide events such as visit from Noble Prize winners and politicians including Premier Wen Jiabao.

Tashkent, Uzbekistan

• Planned and organized large school wide events and tournaments with the Athletics Department.
• Assisted with the running and supervision of school sports events.
• Substitute P.E. Teacher; ran after school sports activities.