Paula Melito Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

Clients: Princess Cruises, Hologic, and the American Association of DermatologyI’m responsible for the day-to-day activities of the account including project management, client relationship management, coordination between multiple departments within the agency, briefing content managers, content production and media teams, proposing new solutions to clients regarding their social media matters, account finance and budgeting, building new business proposals, etc.

Detroit Metropolitan Area

Client: General Motors Account leader for EV LIVE US & Canada. A GM customer experience program on education on all about electric vehicles. I’m responsible for the day-to-day activities and projects in the account, client relationship management, briefing producers and creative, content strategy, sustain asks, coordination and liaison between multiple departments within the agency and other GM vendors. This project was awarded Silver under the category of customer experience by the… Show more Client: General Motors Account leader for EV LIVE US & Canada. A GM customer experience program on education on all about electric vehicles. I’m responsible for the day-to-day activities and projects in the account, client relationship management, briefing producers and creative, content strategy, sustain asks, coordination and liaison between multiple departments within the agency and other GM vendors. This project was awarded Silver under the category of customer experience by the Canadian Marketing Association in 2023. https://www.lbbonline.com/work/95188 Visit: evlive.gm.com/live Show less

Greater Detroit Area

Account manager - DTE Energy account.• Collaborates with other members of the internal team circle including account, strategy, creative/content, analytics and insights, and paid media • Conducts daily activities related to the client account (budgeting, new requests, deliverables, campaign follow-ups, reports, status meetings, etc).• Contributes to the development, implementation, and ongoing optimization of clients account necessities and constantly testing new tactics and… Show more Account manager - DTE Energy account.• Collaborates with other members of the internal team circle including account, strategy, creative/content, analytics and insights, and paid media • Conducts daily activities related to the client account (budgeting, new requests, deliverables, campaign follow-ups, reports, status meetings, etc).• Contributes to the development, implementation, and ongoing optimization of clients account necessities and constantly testing new tactics and methods to achieve client objectives• Collaborates with clients and internal team to ensure overall client goals and objectives are met• Leads client calls and delivers presentations to clients and key stakeholders as needed Show less

Greater Detroit Area

Freelancer Adobe Experience Manager.GM account.

Detroit, Michigan, United States

Career break to accommodate spouse’s job transfer to the US.

São Paulo

• Planning, execution, and supervision of the marketing plan for UHG Brasil brands (Amil and Americas);• Planning, execution, and supervision of marketing content strategy;• Responsible for the management of the social media channels, and social media crises;• Lead websites projects;• Support other related areas of the company regarding marketing maters;• Establish relationship with marketing partners and traditional and digital agencies.

Brazil

Digital marketing, branding, social media setup and marketing planning targeting small entrepreneurs. Client: Vilight Sabor & Saude

São Paulo

• Responsible for digital analytics team and to provide the analytics solutions services to our clients• Relationship with clients and partners• Knowledge in Google Analytics Standard and Premium• Knowledge in Adobe Analytics (adobe analytics, adhoc analysis and test and target)• Knowledge in A/B testing tools (optmizely)• Knowledge in SEM (google adwords)• Business development: marketing strategy, digital analytics strategy, social media analytics strategy•… Show more • Responsible for digital analytics team and to provide the analytics solutions services to our clients• Relationship with clients and partners• Knowledge in Google Analytics Standard and Premium• Knowledge in Adobe Analytics (adobe analytics, adhoc analysis and test and target)• Knowledge in A/B testing tools (optmizely)• Knowledge in SEM (google adwords)• Business development: marketing strategy, digital analytics strategy, social media analytics strategy• Responsible for clients budget, status report and staff status Show less

São Paulo E Região, Brasil

• Responsible for the internet, online projects and social media team• All online strategies that demanded a relationship with the final consumer had to be under my responsibilities• Responsible for websites management and maintenance (GOL, Gollog, Smiles and international websites)• Relationship with online agencies and social media agencies (TV1 and Riot)• Responsible for online sales strategy• Business Intelligence – reporting sales, websites performance, m-site… Show more • Responsible for the internet, online projects and social media team• All online strategies that demanded a relationship with the final consumer had to be under my responsibilities• Responsible for websites management and maintenance (GOL, Gollog, Smiles and international websites)• Relationship with online agencies and social media agencies (TV1 and Riot)• Responsible for online sales strategy• Business Intelligence – reporting sales, websites performance, m-site performance and social media performance• Responsible for the management of the social media channels, and social media crisis• Project leader of the new ecommerce of voegol.com.br• Project leader of the new mobile site – m.voegol.com.br• Project member of the Facebook commerce development• Area budget management• Support to the CRM team Show less

• Responsible for the management, coordination, planning, and monitoring of many digital marketing campaigns and online projects for our clients – Grupo Santander (Banco Real e Banco Santander), Natura, Adidas, PEDIGREE®, Schincariol, MTV, Esso (Cosan), Camargo Corrêa (CCDI), SEBRAE, Bunge, Nissan, Cultura Inglesa e SABESP.• Basic knowledge on websites analytics monitoring

Sinc Digital• Responsible for the management, coordination, planning, and monitoring of many digital marketing campaigns and digital projects for our clients – Femsa Cerveja Brasil (cervejas Sol, Kaiser, Bavaria Premium e Summer), Ticket (Accor Services), Multibrás (Consul), Activia Danone, Reckitt Benckiser (SBP, Mortein, Veet e Veja), TIM and others.

Master Of Business Administration (Mba), Marketing/Marketing Management, General, 9,6 (Br) / 4.0 Gpa

Marketing Master Degree

Curso De Atualização, Inteligência Competitiva

Bachelor'S Degree, Social Communications

Mass Communication/Media Studies

Adwords Fundamentals

Facebook Marketing