Phil Mero

Phil Mero Email and Phone Number

Director of Brand Experience @ JOCKO FUEL
Minneapolis, MN, US
Phil Mero's Location
Minneapolis, Minnesota, United States, United States
Phil Mero's Contact Details

Phil Mero personal email

n/a
About Phil Mero

Phil is a marketing and business development leader who blends a consumer driven approach with a disciplined financial rigor to help build businesses. His passion and experience lie in identifying consumer needs and opportunities in the market place to create innovative business solutions, new products and brand communication strategies to support business growth. In Phil's work, he leverage's his enthusiasm for diagonal thinking, blending creative chops with a laser focused approach to see solutions realized. His uncanny ability to identify differentiated brand propositions, and unique opportunities in the marketplace allows him to leverage an expansive network and experience to realize new and innovative business solutions. Phil has always valued the power of relationships, and looks to foster a culture of collaboration and creativity with external and internal partners. As a result, Phil is able to draw upon the talents of cross-functional team members to generate exceptional results. Specialties: Brand Development and Management | Strategic Business Development | Strategic Partnership Development | Content Marketing | Multi Channel Retail Marketing | Field Marketing Management | Distribution and Sales Channel Management | Digital and Social Media Marketing

Phil Mero's Current Company Details
JOCKO FUEL

Jocko Fuel

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Director of Brand Experience
Minneapolis, MN, US
Website:
originmaine.com
Employees:
50
Phil Mero Work Experience Details
  • Jocko Fuel
    Director Of Brand Experience
    Jocko Fuel
    Minneapolis, Mn, Us
    View
  • Jocko Fuel
    Director Of Brand Experience
    Jocko Fuel Oct 2022 - Present
    Jay, Maine, Us
    Working alongside an amazing team to bring to market an incredible line of clean supplements and energy drinks in JOCKO FUEL. HARD WORK. CLEAN FUEL. NO EXCUSES.
    View
  • Self-Employed
    Strategic Business Development Consultant
    Self-Employed Jan 2018 - Present
    I work with small and mid-sized companies to support a number of different business development needs. Strategic partnership development, go-to-market strategy, brand experience, brand management, field sales, retail and distributor management, guest experience/member retention. Client List; Freak Flag Foods, Zone Coverage, Hydra FPV, Brick X Mortar, Lekkco Chocolate Spread, Republic of Durable Goods (Mock ONE)
  • Intemark
    Managing Director
    Intemark Apr 2022 - Oct 2022
    Minneapolis , Minnesota, Us
    I manage all accounts and account teams, build strategic partnerships, identify new business opportunities for an industry leading partnership marketing agency.
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  • Enpointe
    Director New Business Development
    Enpointe Sep 2021 - Feb 2022
    Brooklyn Park, Mn, Us
    ENPOINTE ABRUPTLY DISSOLVED THE AGENCY WITHOUT NOTICE. At ENPOINTE we work with some of the most impactful brands across multiple industries helping to create marketing solutions that solve complex business problems and deliver results.Leading boldly through our rigorous process, we take a holistic end-to-end approach to marketing—insights, strategy, brand, content development, digital and data paired with in-house, data-digital-driven print production capabilities.
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  • Freak Flag Organics
    Director; Business + Brand Development
    Freak Flag Organics Jan 2019 - Sep 2021
    We are building an 100% organic driven lifestyle brand launching in CPG. It is our goal to build this brand to transcend categories and industries. Food/Beverage | Health/Wellness | Beauty | Apparel | Retail Plan, implement and track sales and marketing strategies.Execute marketing strategy; branding, packaging, merchandising, product development, consumer and trade marketing.Builtgrocery business from 60 doors to 1500 doors in 18 months.Identified and pursued valuable business opportunities to generate new company revenue and improve bottomline profit.
  • New Lab
    Director Of Business Development And Client Experience
    New Lab Jun 2016 - Jan 2018
    Minneapolis, Minnesota, Us
    *Leadership position providing strategic direction in support of achieving company revenue and growth goals. *Strategic partner providing consultation to our clients in support of existing work, while looking to support and grow the business. *Creative lead generation leveraging my extensive network. *Identify, vet and develop a consortium of best in class vendor partners to support solution execution.
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  • Buffalo Wild Wings
    Innovation Manager - B-Dubs Tv Network
    Buffalo Wild Wings Sep 2012 - May 2016
    Atlanta, Georgia, Us
    Drove growth initiatives beyond existing products and offers for out digital experience team.**Conceptualized new programs to align with opportunities identified through consumer insights, market trends, and feedback or goals provided by other company teams, and executive leadership.**Managed RFP process to identify and award software vendor partner to develop B-Dubs TV platform.**Identified, negotiated, and developed strategic partnerships for content curation and collaboration. (GoPro, Red Bull Energy Drink, The Enthusiast Network, 30 Watt)**Developed content strategy for network. (Global/Regional/Local content and Monetization strategy)**Managed network roll out to 560 corporate restaurants. Orchestrated cross-functional management for this very intricate roll out. (IT, Ops Excellence, Field Leadership, Training, Store Level)
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  • T-Mobile
    Senior Marketing Manager
    T-Mobile Apr 2011 - Jul 2012
    Bellevue, Wa, Us
    Member of the MN/WI Regional Senior Leadership team. Marketing lead for the Minnesota/Wisconsin Region including consumer, business and government channels. Key areas of focus include: Strategic and tactical marketing planning; and key business metrics including churn, acquisition, traffic, and conversion.Summary: - Create the region’s annual marketing plan and budget to support multiple business channels, portfolios and KPI’s. Adjust according to changing market conditions and competitive needs.- Activate 3 product portfolios in both consumer and B2B channels using traditional and non-traditional media, grass-roots marketing, and in-store merchandising.- Develop growth plans for and in partnership with independent dealers to improve KPI’s – launch and grow their business in accordance with productivity goals.- Partner with corporate teams to tailor local extensions of national programs to meet the needs of the local market. Assemble and lead cross-functional teams to execute plans.- Forecast and track program performance to assess ROI. Relentless focus on planning, execution, and accountability. - Negotiate large-scale partnerships, lead multi-region programs and collaborate with peers across the country to achieve scale.
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  • Vincia Marketing Group
    Principal
    Vincia Marketing Group Jun 2007 - Mar 2011
    Nanterre, Île-De-France, Fr
    Independent marketing consultant working with brands, companies, and agencies to develop, manage, and implement marketing and sales strategy. Brand Creation, Brand Differentiation, Consumer Adoration. Helping clients realize their business objectives by bringing their brands to their people. Through innovative marketing and sales programming, I bring brands to life with authenticity and credibility. I do this by working with my clients to help them identify their high impact business objectives, develop strategic, customized, sales and marketing plans to help them realize these goals. Client List: Target Corporation, Fred Brands (Water), 7 Ventures (Jingit), Miller/Coors, Red Bull Energy Drink, Infinity Hockey, U.S. Pond Hockey Championships, HER Energy Drink, Angies Kettle Corn, Oxygen Plus, KIND Snacks, Eleven Visual, Haberman and Associates, Compellent Technologies, Tunheim Partners, Ironclad Performance Wear
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  • Pepsico Americas Foods
    Director Field Marketing
    Pepsico Americas Foods Feb 2006 - Apr 2007
    Purchase, New York, Us
    Highly visible role of developing, planning and directing the national field marketing efforts for this start up consumer brand. The position required an unusual mix of analytic, management, interpersonal, and creative skills to develop high impact programs to connect emotionally with consumers building deep brand awareness, driving trial and generating profitibility.Core Competencies: Created Field Marketing program:Developed and administerd the program. Hired and managed field marketing managers in our key markets.Identified and developed following pillars of brand/business development: 1. Collegiate Marketing 2. Event Marketing 3. Interactive and Viral Marketing 4. Culinary Program 5. GLBT Initiative 6. Consumer and Trade Shows Managed budgets for aforementioned programs Developed, fostered and leveraged strategic business partnershipsMonitored competitive landscape
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  • Red Bull North America
    Field Marketing Manager
    Red Bull North America Jun 2001 - Dec 2005
    Fuschl, At
    Managed all facets of marketing and brand development for the Minnesota, South, and North Dakota markets.
    View
  • Clear Channel Radio
    Ntr Account Executive
    Clear Channel Radio Nov 1999 - Oct 2000
    New York, Ny, Us
    View
  • Hart Ski Company
    Marketing And Communications Manager
    Hart Ski Company 1993 - 1999

Phil Mero Skills

New Business Development Strategic Planning Product Marketing Digital Marketing Field Marketing Strategic Partnerships Marketing Business Development Advertising Brand Development Brand Management Competitive Analysis Leadership Integrated Marketing Management Marketing Communications Market Planning Marketing Management Marketing Strategy Retail Sales Social Media Social Media Marketing Sponsorship Start Ups Strategy Trade Shows Cross Functional Team Leadership Event Planning

Phil Mero Education Details

  • St. Cloud State University
    St. Cloud State University
  • Mounds View High School
    Mounds View High School

Frequently Asked Questions about Phil Mero

What company does Phil Mero work for?

Phil Mero works for Jocko Fuel

What is Phil Mero's role at the current company?

Phil Mero's current role is Director of Brand Experience.

What is Phil Mero's email address?

Phil Mero's email address is ph****@****ile.com

What is Phil Mero's direct phone number?

Phil Mero's direct phone number is +195294*****

What schools did Phil Mero attend?

Phil Mero attended St. Cloud State University, Mounds View High School.

What are some of Phil Mero's interests?

Phil Mero has interest in Networking, Environmental Scanning, Children, Viral Marketing, Social Media, Strategic Planning, Live Events, Sports And Entertainment Marketing.

What skills is Phil Mero known for?

Phil Mero has skills like New Business Development, Strategic Planning, Product Marketing, Digital Marketing, Field Marketing, Strategic Partnerships, Marketing, Business Development, Advertising, Brand Development, Brand Management, Competitive Analysis.

Who are Phil Mero's colleagues?

Phil Mero's colleagues are Leo Lafaialii, John Snyer, Brandy Nash, Tye Nichols, Krista Melcher, Nico Bartlettt, Sid Martin.

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